Social Media Strategies Summit

SEPTEMBER 12, 2019

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? This required the buyer to relinquish control to the publisher.

Advertising 118

Advertising CPM CPC Buy 118

Jon Loomer

JULY 21, 2018

I’ve written previously on Reporting on Facebook Reach , particularly at the Page Level. Another opportunity is to dive more deeply into Reach reporting at the Post Level. Why You Need to Report on Facebook Post Reach. First, let’s clarify reporting of organic and paid reach metrics. Facebook Post Reach Defined.

Report 162

Report Facebook Organization Metrics 162

Sherrilynne Starkie

NOVEMBER 28, 2017

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante. But there’s the rub.

Communities 329

Communities Syndication Compete Sports 329

Jon Loomer

JULY 28, 2022

To help advertisers keep aware of important updates from Meta, we’ve built a Quarterly Earnings Navigator Tool, available by clicking here. Since publishing our initial overview of the tool, Meta has released a new quarterly earnings report for Q2 of 2022. Quick Highlight for Advertisers.

Overview 194

Overview Price Advertising Activities 194

The Realtime Report

APRIL 10, 2019

Study Finds Advertisers Get a Boost from “Media Multitasking”. The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. Nielsen in 2014 estimated that 80 percent of U.S.

Study 79

Study Advertising Nielsen Retail 79

Sherrilynne Starkie

FEBRUARY 18, 2020

It means reporters and other news professionals are now restored to the position of influencer. It’s not advertising. So, getting reporters to link to your website can dramatically impact the visibility of your blog content in the long term. I first published them in 2006 and then updated them 2018.

Fashion 409

Fashion News Report Review 409

Jon Loomer

NOVEMBER 14, 2021

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). It’s likely that this is functionality that is coming, but Facebook does not intend for advertisers to promote podcast content at this time. Tests are fun. No engagement.

Facebook 208

Facebook Report Campaign Apple 208

Sherrilynne Starkie

NOVEMBER 18, 2017

Its pure propaganda published online with the deliberate purpose of spreading misinformation. Seventeen countries say that fake news has played an important role in recent elections, according to a report from Freedom House. It will also show targeting demographics and historical data about the advertiser.

Social Media 283

Social Media Twitter Facebook Policies 283

Jon Loomer

SEPTEMBER 20, 2023

One of the primary reasons for bad reporting in Meta Ads Manager is conversion events that were set up improperly. You should test your events before relying on them in your Ads Manager reporting. Why isn’t Ads Manager reporting your conversions? Is the wrong event reported? Are the numbers inflated?

Eventful 169

Eventful Conversation How To Report 169

Twist Image

DECEMBER 27, 2016

Display advertising has a huge problem. When someone says that the 30-second spot is dead or that television advertising (or newspaper advertising. or radio advertising) is dying because of online advertising, they could not be more incorrect. or display advertising) is simply not true. .

Advertising 68

Advertising Adwords Affiliate marketing Publishing 68

The Realtime Report

FEBRUARY 24, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn: LinkedIn opens its publishing platform to all members. Facebook tests mobile “Highlights”, a cheat sheet to your friends’ lives – last week Facebook released its 7.0

News 164

News Publishing LinkedIn Social Media 164

Jon Loomer

NOVEMBER 12, 2019

Advertisers make the mistake of minimizing — if not forgetting entirely — the impact of the organic distribution of their ads. In most cases, though, advertisers may be surprised that this is happening. Here’s an example of that in action… Ads Manager reports that a lead ad campaign resulted in 94 leads.

Organization 158

Organization Facebook Report Advertising 158

Jon Loomer

DECEMBER 18, 2022

Brand Safety offers Controls, Block Lists, Publisher Lists, and Delivery Reports. Finally, you can apply a content type exclusion to prevent your ads from appearing on live videos or non-partner publishers. Publisher Lists. Publisher Lists shows where your ads can appear, separated by placement. Delivery Reports.

Video 177

Video Facebook Report Publishing 177

Adam Sherk

MARCH 8, 2012

For most publishers social media has earned itself a prominent seat at the audience development table. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media.

Publishing 215

Publishing Questions Social Media Activities 215

Webbiquity SMM

NOVEMBER 8, 2022

Affiliate sales support independent publishing. In addition, 72% of consumers report they won’t buy anything until they’ve checked out its reviews (Testimonial Engine, 2019). Beats Traditional Advertising. Social proof reduces both the need to advertise and sales effort, and increases conversion rates.

comScore 299

comScore Marketing Case Study Review 299

Jon Loomer

MAY 29, 2023

There is a simple setting that most Meta advertisers don’t even realize exists, and it may be limiting the number of leads you get from lead ads forms. Keep in mind that Ads Manager only reports on impressions and actions that result from a person you paid to reach. Publish Your Ad. It’s so simple.

Organization 199

Organization Groups Groups Policies 199

agora pulse

AUGUST 12, 2020

Brands Can Amplify Growth With Pinterest Advertising. But when you add advertising to the mix, you can take growth to the next level. To get access to analytics and advertising, start a Pinterest business account for your company or client. Before publishing Pins, take the time to research keywords and hashtags.

Report 105

Report How To Analytics Social Media Management 105

Sherrilynne Starkie

JUNE 27, 2018

Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. These new brands make it easier for advertisers and publishers to choose the right products to connect with the billions of people via Search, on YouTube, on Google Maps and Google Play, and more.

Google 170

Google Adwords Case Study Sports 170

Buffer Social

JANUARY 16, 2018

To better understand these changes, plus what’s ahead for 2018 and beyond we teamed up with Social Media Week to collect data from over 1,700 marketers and create the State of Social Media 2018 report. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing. Ready to jump in?

Report 111

Report Data Social Media Research 111

Unmetric

NOVEMBER 11, 2016

On average, Cigna published four Tweets every day. The most engaging Tweet, advertised a global workplace wellness summit. The chart below shows the number of tweets and the engagement received on Cigna’s tweets during various hours: According to the chart, tweets published between 9PM to 12AM gets the most engagement.

Social Media 95

Social Media Report Insurance Hashtag 95

Twist Image

MARCH 22, 2017

Native advertising is big business. The news item was titled, eMarketer Unveils Estimates for Native Ad Spending , and it was based on their latest report. Here's what we know about what is driving this growth: Publisher's like native advertising, because it has much a higher dollar value than traditional display advertising.

Advertising 51

Advertising Publishing Mobile Curation 51

Jon Loomer

AUGUST 12, 2016

New Publisher Tools for 360 Video. This certainly cuts into Facebook’s revenues, but it also impacts the advertisers who leverage its audience to drive their business. How does this impact advertisers? You can now view what interests advertisers can use to target you with ads via your ad preferences.

Advertising 60

Advertising Facebook News Feed 60

Twist Image

MAY 8, 2014

You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. Well, is online video advertising that much cheaper?

Advertising 102

Advertising CPM Video iPad 102

Twist Image

APRIL 24, 2016

There has been a long-standing statement that, "people hate advertising." In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. The true state of digital advertising.

Advertising 40

Advertising Automotive Retail Mobile 40

Socialmedia.biz

OCTOBER 13, 2016

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. T he world of advertising has undergone a seismic shift over the past two decades. The picture is less sunny for traditional advertising methods. Post by Megan Totka.

Advertising 60

Advertising Marketing Small Business Creative Commons 60

Twist Image

APRIL 10, 2012

When I first started publishing music magazines back in the nineties, I kept running into the question of ethics. We were a two-person operation back then and my job was not only handling all of the editorial content, but the advertising as well. Advertisers are constantly looking for ways to get their messages in front of you.

Advertising 102

Advertising Journal Blogger Film 102

Jon Loomer

SEPTEMBER 12, 2017

This update , which is rolling out this week, is focused primarily on campaign creation and reporting. But here’s the bottom left corner of the new (combined tool) Ads Manager… All advertisers will now have the ability to save their work as a draft. One Source for Reports. But what about reports?

Tools 166

Tools Facebook Advertising Campaign 166

Jon Loomer

MAY 24, 2023

They are unique, and the reports on performance have largely been positive. For months, I’ve heard advertisers rave about the results, and I could only live vicariously through them. Reporting I know this feels like we’re jumping ahead, but it’s actually next in the creation of this campaign. What do you think?

Campaign 174

Campaign URL Advertising Analytics 174

Twist Image

DECEMBER 28, 2016

At what point will advertisers hold the publishers really accountable? That advertising would be highly targeted and relevant. The net effect of this would be that online advertising would not only be better than other media formats, but that it would be worth more to advertisers, because consumers would appreciate it more.

Advertising 49

Advertising Analytics Publishing How To 49

Waxing UnLyrical

AUGUST 19, 2015

The media monitoring report concluded that the earned media coverage was worth a whopping $76,146,720 to the Washington Redskins! Advertising Value Equivalency (AVE). The Meltwater and TVEyes report makes the leap to place a monetary value on the earned media, in this case $76 million. Think about that number again. Impressions.

Report 100

Report Committee Comparison Journal 100

Sprout Social

JANUARY 27, 2021

That’s why we put together this guide breaking down the core pillars of YouTube Analytics, including: General Reports. Watch Time and Audience Reports. Engagement Reports. Earnings Reports. YouTube Analytics: General Reports. The Overview Report. The Realtime Report. The Watch Time Report.

Analytics 142

Analytics YouTube Video Embedding 142

agora pulse

SEPTEMBER 16, 2020

To contribute to that focus, its digital marketing includes digital advertising, email campaigns, and engaging social media accounts. The team was unable to publish and track social posts effectively. The inability to publish and track led to incomplete reporting. One of the best features is the publishing calendar.

Social Media 119

Social Media Social Media Management System Publishing 119

Jon Loomer

NOVEMBER 22, 2019

Ads Manager doesn’t report on it. It only reports on paid distribution. The problem is that most brands and advertisers completely forget about this. Here’s an example of the metrics that Facebook provides for a post I published that was never promoted as an ad. Facebook only reported on 133 link clicks.

Organization 212

Organization Conversation Facebook Metrics 212

Likeable

OCTOBER 8, 2019

Advertising Week has come to New York City for 16 years now, and this year it returned with 290+ events, 1,216 speakers, and four days’ worth of thought leadership content from some of the industry’s brightest leaders and business professionals. Here are our team’s main takeaways from the week. Recognize the importance of evergreen stories.

Advertising 50

Advertising Authentication Meme Film 50

Jon Loomer

SEPTEMBER 2, 2020

And yet, I still hear from advertisers, publishers, and businesses who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. When you create a Facebook advertising campaign, you provide an intended audience who will see your ads. The Facebook pixel isn’t new. Dynamic Ads.

Facebook 186

Facebook Eventful Conversation Report 186

Hootsuite

JULY 11, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Advertisers on SnapChat have the potential to reach 557.1 39% of Snapchat’s advertising audience is between the ages of 18 and 24. of Snapchat’s advertising audience is over the age of 50.

Marketing 103

Marketing Reddit Advertising Analysis 103

Sprout Social

FEBRUARY 19, 2024

You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 104

Strategy Sentiment Patterns Marketing 104