Meta Advertisers Report System Glitches Are Pushing up Ad Prices
Social Media Today
APRIL 10, 2024
Meta says that it has been working to address some problems in its ad delivery process.
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Social Media Today
APRIL 10, 2024
Meta says that it has been working to address some problems in its ad delivery process.
Social Media Today
APRIL 10, 2024
Meta says that it has been working to address some problems in its ad delivery process.
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Webbiquity SMM
OCTOBER 17, 2023
And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Those are among the many questions answered in the Content Matters 2023 Report from WordPress VIP.
Jon Loomer
JANUARY 8, 2024
What does this development mean for Meta advertisers? But I decided to immerse myself in as much of this cookie news as possible to help understand — both for my advertising efforts and yours — whether this is something to worry about. These cookies are important for advertisers and publishers, after all.
Jon Loomer
MAY 23, 2023
Meta gives advertisers seemingly limitless metrics that can distract us. I have a saved report I call “The Good Stuff” that includes columns for everything I care about: Standard events, custom events, custom conversions, custom metrics, engagement, delivery, and everything in between. Be careful. I love metrics.
Jon Loomer
SEPTEMBER 5, 2023
According to a report from the New York Times , Meta is considering an ad-free subscription option for both Facebook and Instagram in the European Union. Such a move could be enormously disruptive to Meta’s advertising business, which has been by far its biggest revenue driver to date. It would also disrupt advertisers.
Jon Loomer
JANUARY 25, 2023
But let’s walk through what advertisers are seeing, the benefits we lose, and what this means… Where Did It Go? Conditional formatting was an option within your custom ad reports. Is it possible this is being moved to Ads Manager’s main reporting interface? And now it’s conditional formatting.
Jon Loomer
JULY 17, 2023
The person watching the video also needs to convert on your advertising objective within 24 hours. If it doesn’t, it is bound to create confusion among advertisers who are trying to determine the impact of their video ads. But you can add columns for each attribution window to see how that reporting breaks down.
Jon Loomer
JULY 24, 2023
I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). Ads Manager conversion reporting These three will almost never match up. This is what most advertisers think of when they hear about event deduplication.
Social Media Today
OCTOBER 6, 2021
The report highlights the key barriers limiting more inclusion in ads, which is an important discussion that needs to be had.
Jon Loomer
MAY 12, 2021
We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. Delayed Reporting. However, it will take up to three days for it to show up in your reporting. In other words, you may want to ignore your conversion reporting for the most recent three-day window. Reporting for Non-configured Events.
Jon Loomer
APRIL 25, 2022
Conditional Formatting is a feature found in Facebook ad reports that can be super useful for quick evaluations of performance. Let’s go… Custom Ad Reports. First, know that this feature is only in custom ad reports right now, not the main Ads Manager. Then click ‘Create custom report.”
Jon Loomer
JANUARY 25, 2022
One of the biggest complaints during the past year since Facebook implemented changes related to iOS 14 updates is a drop in reporting. While it may not be accurately represented, Facebook is reporting fewer conversions. I have a simple tip for you that may help, and it’s related to the Facebook ads reporting window.
Social Media Today
DECEMBER 6, 2023
The latest trends of note for marketers, as identified by TikTok.
Forbes Social Media
DECEMBER 1, 2022
Twitter’s plan to match up to $1 million in marketing value for large advertisers is “the most aggressive ad spend incentive” ever, one Twitter executive reportedly said.
Ignite Social Media
JANUARY 21, 2021
In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. After the policy rollout, advertisers will only be able to optimize and report on up to eight (8) events per domain. How Reporting and Attribution Will Be Effected. What These Shifts Mean for Your Business.
Convince & Convert
NOVEMBER 30, 2023
Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.
Jon Loomer
FEBRUARY 24, 2021
There’s a lot of chatter in the world of Facebook advertising right now. You’re likely more confused and frustrated about the state of advertising than you’ve been in some time. Even if you assume worst-case scenarios once the iOS 14 prompt goes live, advertisers are going to be just fine. Look, I get it.
Social Media Today
DECEMBER 6, 2023
The latest trends of note for marketers, as identified by TikTok.
Jon Loomer
APRIL 13, 2022
I wrote recently about the role of custom conversions in your Facebook advertising. Custom conversions provide granularity for both reporting and optimization. You can optimize for and get reporting on standard and custom events generally, but all product purchases are lumped under the same Purchases event. Quick Refresh.
Sprout Social
MARCH 7, 2024
This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.
Sprout Social
JULY 25, 2023
That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives? Click Next.
Jon Loomer
MARCH 27, 2022
You may be seeing that reported conversions are down since iOS 14+ changes of 2021. While there are many reasons for a drop in reporting, one may be the way that you configure your custom Facebook ads reports. Let’s discuss… Custom Ads Manager Reports. Facebook reports 51 registrations. The Lesson.
Jon Loomer
SEPTEMBER 16, 2019
Facebook Ads Manager and Ads Reporting have seemingly every metric possible. If you’re like most advertisers, you export your stats into a spreadsheet, create a new column, and use formulas to generate this new metric. Thanks to an update to Ads Reporting, this is no longer required. What do you do? This is the fun part.
Social Media Today
NOVEMBER 12, 2020
LinkedIn has reported an error in its ad metrics which may have resulted in the overcharging of more than 400k advertisers.
Forbes Social Media
SEPTEMBER 22, 2021
After a change to iPhone software, Facebook mistakenly told some advertisers their campaigns weren't as effective as they actually were.
Sherrilynne Starkie
AUGUST 15, 2018
I first heard of Advertising Value Equivalency (AVE) very early in my agency career, way back in the 90s. The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”.
Sprout Social
JANUARY 23, 2024
Welcome to the first edition of the Post Performance Report (PPR). With many viral videos and a late 2023 TikTok advertising campaign under their belt, their team and residents have fun putting their own spin on the latest trends. The post Post Performance Report: Brands already inspiring us in 2024 appeared first on Sprout Social.
Forbes Social Media
NOVEMBER 17, 2023
or IBM—paused its advertising on X, formerly known as Twitter, after reports that the company’s ads were being placed near antisemitic, pro-Nazi posts. International Business Machines Corp.—or
Social Media Today
AUGUST 27, 2019
Facebook's latest research report looks at the benefits of combining Facebook ads with outdoor promotions.
Oktopost
NOVEMBER 8, 2021
Here’s what we think about it: the biggest value of integrating social advertising functionality into your social media management platform is all about DATA. LinkedIn Ads reporting in Social BI. Like with any other Social BI dashboard, you can build from scratch and tailor each and every report to your specific goals.
Social Media Today
JUNE 28, 2023
A new report suggests that many TrueView ads did not meet Google's placement standards.
Hootsuite
MARCH 16, 2020
With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Who should advertise on TikTok? .
Hootsuite
OCTOBER 27, 2020
The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Digital 2020 October Global Statshot Report (October 2020) v01 from DataReportal. Screen time increases.
Social Media Strategies Summit
SEPTEMBER 12, 2019
Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? How does programmatic advertising work? Source: Choozle.
Convince & Convert
SEPTEMBER 22, 2014
Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!) advertising impressions on Facebook, purchased through their platform.
Jon Loomer
APRIL 1, 2024
I love these real-life examples… When advertisers complain about over-reporting in Ads Manager , there’s usually a good reason. I noticed that my CRM was reporting 38 registrations from this form, but Ads Manager reported 42. The same number that was reported by my CRM. But something else happened.
Social Media Today
JUNE 28, 2023
A new report suggests that many TrueView ads did not meet Google's placement standards.
Mindjumpers
JUNE 12, 2013
Mindjumpers has contributed to a new report issued today by Skyword. The report deals with how digital agencies today are facing a new fragmented reality. One of the key findings in the report is the need for agencies to explore an alternative operational model to adapt to need for customer focus.
Jon Loomer
JANUARY 31, 2024
One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. Once defined, you can pass that information to Meta for improved attribution, reporting, optimization, and targeting. Standard and custom events: Both of these can aid reporting.
Jon Loomer
JULY 21, 2018
I’ve written previously on Reporting on Facebook Reach , particularly at the Page Level. Another opportunity is to dive more deeply into Reach reporting at the Post Level. Why You Need to Report on Facebook Post Reach. First, let’s clarify reporting of organic and paid reach metrics. Facebook Post Reach Defined.
Jon Loomer
MARCH 6, 2024
In this post, you’ll learn some specific examples of the following: Low-quality ad content Low-quality post-click experiences User signals Low Quality or Disruptive Content advertising policy At the end, I’ll provide recommendations on how to address ad quality. Report ads. Pop-up ads or interstitial ads. I have pop-up ads.
Jon Loomer
MAY 16, 2023
In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from people who opted out of tracking from iOS 14.5 Meta says that “it will continue to evolve,” but many of the advertiser requirements related to iOS 14.5 Now it’s official. and later devices.
The Realtime Report
OCTOBER 25, 2022
What Is an Audience Profile, and How Does It Impact Advertising. An audience profile is very important when it comes to advertising and is something that should never be skipped. An audience profile is very important when it comes to advertising and is something that should never be skipped.
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