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Don’t Freak Out: How to Approach Facebook Advertising Changes Inspired by iOS 14

Jon Loomer

There’s a lot of chatter in the world of Facebook advertising right now. You’re likely more confused and frustrated about the state of advertising than you’ve been in some time. Even if you assume worst-case scenarios once the iOS 14 prompt goes live, advertisers are going to be just fine. Look, I get it.

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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? How does programmatic advertising work? Source: Choozle.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. Expert Endorsement: Industry experts are authoritative sources of social proof. Fear and uncertainty power the social proof systems. Beats Traditional Advertising. They often have a highly engaged fan base.

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Importance of Social Media Training in Healthcare Industry

Social Media Marketing

It is also a vital communication tool in various industries including healthcare. Both individuals and businesses in healthcare industry use social media to stay connected, communicate and sometimes market their products and services. In fact, social media today is a necessity for the healthcare industry.

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Should You Go Broad with Facebook Ads Targeting?

Jon Loomer

If you’ve been advertising for a long time like I have, the thought of this may make you twitch a little. It may start out slowly, but your results should improve with time as the system learns. The system’s only goal is to get you more conversions. Not from the same advertiser or same brand. It seems crazy.

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How Competition Impacts Facebook Ads Costs

Jon Loomer

Competition will become a bigger issue for most advertisers during the final quarter of the year. Here’s how Facebook defines the auction : For each ad impression, our ad auction system selects the best ads to run based on the ads’ maximum bids and ad performance. When are more advertisers participating in the auction?

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Stop Blaming Meta When Your Ads Aren’t Working

Jon Loomer

But maybe part of the problem is that some advertisers hop into this believing the hype that they are magical. The Many Critical Factors The suggestion that “Facebook ads don’t work” oversimplifies a very complex system. The industry can be a built-in advantage or disadvantage.

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