Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services.

Marketing 88

Marketing Loyalty Case Study Cost 88

The Realtime Report

JUNE 18, 2018

How to Leverage Your Customers to Improve Your Marketing Strategy . Planning a marketing campaign should not start with your marketing team. Everything that you do that is related to marketing your business must come from the people you are trying to advertise to. It should start with your target audience.

Strategy 70

Strategy How To Marketing Survey 70

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Buzz Marketing for Technology

MAY 23, 2012

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Focus Groups suffer from the most human of all issues; the loudest person in the group wins and sways others through a combination of charisma and decibels.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Sprout Social

JUNE 23, 2021

Imagine my dismay when I launched my advertising career and learned that literally everything , from photography and package design to campaign headlines and website fonts, had to be discussed, debated, tested, revised and tested again before it ever reached the outside world. No need for research, testing or iteration—let’s just do this!

Social Media 95

Social Media Focus Group Aggregator Research 95

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Facebook Advertising and Sentiment. Trying to bring people to your Facebook Business Page that actively hate you is an option not often taken up by wussy marketers.

Research 107

Research Nielsen Sentiment Facebook 107

Buzz Marketing for Technology

MAY 18, 2011

Few marketers today have the luxury of being about to combine all forms of media under one umbrella. Today you can use the world’s largest focus group (ie all the social data from the last 2+ years) to find your audience online and model them to predict how effective your media purchases would be. But today is a different day.

Focus Group 254

Focus Group Buy Price Advertising 254

Sprout Social

MAY 18, 2021

Used together, the two strategies can empower marketers to create relevant content that engages their audience no matter which channel they find themselves on. TV still reigns supreme when it comes to raising brand awareness, with 58% of consumers learning about brands and companies through TV advertising.

Social Media 111

Social Media Team Focus Group Loyalty 111

Pam Moore

OCTOBER 20, 2020

Many savvy marketers will tell you that you “must know your customer.” However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Targeted Marketing is Human Science, Not Rocket Science. ” Yes, this is true.

Research 78

Research Template Templates Training 78

Mindjumpers

AUGUST 23, 2018

Traditionally market research has been built on claimed data. This could be surveys, interviews or focus groups. Although this reality can be worrying it’s not doom and gloom for brands and marketeers. Seth Stephens-Davidowitz book “Everybody Lies” is built on the disparity between claimed and observed data.

Focus Group 100

Focus Group Curation Data Survey 100

Sprout Social

DECEMBER 5, 2022

And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. And that can save you serious advertising costs—something your senior leaders will thank you for. Social media is an always-on focus group. Enables instant communication.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Pixlee

MAY 2, 2019

As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Focus on Content. Community Building. Emily Weiss, Glossier Founder.

Retail 68

Retail Authentication UGC Case Study 68

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. How many customers does your company have?

Company 231

Company Social Media Posterous StumbleUpon 231

Socialmedia.biz

APRIL 17, 2019

It’s a marketing tool, instantly giving off a first impression. If you’ve established a target demographic, get a focus group to get some feedback on different colors or packaging ideas. Packaging as a marketing tool. Because of this, it’s important to utilize packaging as a marketing tool.

Products 87

Products Reputation Focus Group Overview 87

Hootsuite

MAY 2, 2023

For example, you could add a photo of the market you work in, whether luxury high rises or suburban neighborhoods. You can also opt into receiving marketing and promotional emails from Facebook. And yes — you can join a Facebook Group as a Page instead of as your personal account. Both of these are optional.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. After looking through the data, you might conclude that the recipe is off or that the dish isn’t being advertised enough so customers don’t know about it. VoC stage 3: Implementation.

Data 125

Data Survey How To Review 125

Likeable

JULY 29, 2020

If you’ve spent any time in proximity to marketing, you’ve probably heard the term thrown around. A/B testing, also known as split testing, is much like the experiments we did in science class—except here, we’re testing the effectiveness of marketing materials. This goes for traditional marketing and social media alike.

Social Media 107

Social Media Class Sample Samples 107

Buzz Marketing for Technology

MAY 9, 2012

Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. Ideal Customer Persona – made with Social Data Some advertising agencies charge you hundreds of thousands of.

Data 222

Data Sample Samples Survey 222

Audiense

JUNE 13, 2017

Any brand that wants to advertise a product or service to a very specific audience should consider the emotional factors that move the audience if they really want to connect with these consumers. A few years ago, companies spent months researching their target audiences (with market surveys, focus groups, etc).

Sports 126

Sports Focus Group Eventful Influencer 126

Kikolani

JUNE 27, 2013

Youtility is marketing upside down. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. A longstanding favorite of the inbound marketing community, Google’s Keyword Tool is often used to determine which search terms to include in a paid, search engine advertising campaign.

Tools 141

Tools Patterns Adwords Advertising 141

Waxing UnLyrical

MAY 29, 2012

You don’t need to create a focus group; you have one already. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. If you are not garnering this data, which is free and public via a listening program, why not? Want to test a new flavor?

Case Study 200

Case Study Study Social Media Flickr 200

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Convince & Convert

DECEMBER 7, 2023

The answer lies in marketing diversity. 70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. Dive in, and I’ll show you the incredible benefits of diversity marketing and insights into unlocking the vast treasures of a multicultural market. What Is Marketing Diversity?

Campaign 137

Campaign Marketing Authentication Loyalty 137

Ignite Social Media

SEPTEMBER 19, 2016

The tried and true marketing and product development standard is doing consumer insight surveys. The primary benefits are being able to focus on specific information and target questions to specific audiences. A way to use that customer feedback as consumer insight is treating it as a continuation of market testing a product.

Products 60

Products How To Survey Focus Group 60

Webbiquity SMM

NOVEMBER 23, 2010

Now I routinely trade updates and information with smart marketers and other interesting people across North America as well as in the UK, Belgium, France, Germany, South Africa, India, Thailand, Malaysia, The Philippines, Australia, New Zealand, Brazil and elsewhere. Social media makes marketing more fun. Real people.

Social Media 192

Social Media Committee Press Release Posterous 192

Waxing UnLyrical

AUGUST 31, 2012

You don’t need to create a focus group; you have one already. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. If you are not garnering this data, which is free and public via a listening program, why not? Want to test a new flavor?

Twitter 154

Twitter Flickr Klout Case Study 154

Talkwalker SM

JUNE 14, 2016

In 2016, brands are increasingly looking to leverage influencer marketing as well as find their brand advocates. Better understand your brand’s image in the market by understanding how others literally “picture” your brand.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Convince & Convert

JANUARY 9, 2012

Especially in a highly subjective arena like advertising, tastes vary widely. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Twitter is a living focus group. Lessons Learned From a Talking Bag. Hell, 12.7% Powerful mechanism.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Social Media Marketing

DECEMBER 4, 2009

But lost in a lot of that was the fact that the pool of 100+ drivers acted as something of a focus group for six months. So here we have the making for consumer generated media as the cornerstone for some of our early advertising for the 2011 Fiesta: Now What? The numbers were great. And really good content too.

Focus Group 140

Focus Group Hosting Hashtag Team 140

Social Media Network Marketing

MAY 6, 2015

#AFFILIATEFORBUSINESS 6 Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More Marketing your Business and Brand is very important. It does not matter who and what you do. BookMark these. Million Users!

Small Business 50

Small Business Resources SEO Yahoo 50

Convince & Convert

OCTOBER 12, 2010

And the only brands that can accept that are likely to be big ones with multi-platform marketing budgets. With mid-level brands the debate becomes more acute because the marketing budget is more thinly spread. If you’re using banner advertising (how wonderfully old-fashioned of you!)

ROI 125

ROI Social Media Small Business CPC 125

Social Media Network Marketing

OCTOBER 15, 2010

As a result, those companies that use the strongest social CRM integrations should increase revenue; expand market share; improve their corporate image and, maybe, even fine-tune product development to offer items with the most wished-for features or capabilities.

Social Media 101

Social Media Social CRM Repository Wiki 101

Social Media Network Marketing

MAY 14, 2015

#AFFILIATEFORBUSINESS 6 IDEAS Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More Marketing your Business and Brand is very important. It does not matter who and what you do. BookMark these. Million Users!

Small Business 50

Small Business Resources SEO Yahoo 50

Convince & Convert

JANUARY 9, 2012

Especially in a highly subjective arena like advertising, tastes vary widely. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Twitter is a living focus group. Lessons Learned From a Talking Bag. Hell, 12.7% Powerful mechanism.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Kikolani

AUGUST 18, 2015

No wonder a lot of folks are turning to paid social media advertising to boost their traffic. Follow these principles, apply them to any of the social advertising platforms you choose and you’ll be well on your way to get a flood of quality, targeted visitors and, hopefully, more leads, commissions and sales. Protect It At All Costs.

Content 60

Content How To Reddit Campaign 60

Audiense

FEBRUARY 8, 2017

I helped them to build strategies for marketing shows before they aired, engaging with the audience while they aired, and measuring the response afterwards. Once you embrace your audience openly, you can bring in advertisers as you can clearly point to who your show is likely appeal to with far greater accuracy. Takeaways*.

Data 60

Data Focus Group Compete Twitter 60