Buzz Marketing for Technology

MAY 18, 2011

I got a chance a few years back to be the Global Director of Integrated Marketing for BearingPoint where I had all 3 forms of media under me – Paid advertising and sponsorships (like our sponsorship of Phil Mickelson and the PGA), plus Earned media (both traditional and social) and our Owned media (meaning our interactive and email lists).

Focus Group 254

Focus Group Buy Price Advertising 254

Buzz Marketing for Technology

JUNE 5, 2013

These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay off. Increase the reach of your TV advertisements by posting them online. Try adding a YouTube channel to your social media arsenal. Brand Consistency.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Mindjumpers

AUGUST 23, 2018

This could be surveys, interviews or focus groups. At Mindjumpers we are fascinated by people and believe consumers should be at the centre of brands content and advertising. Traditionally market research has been built on claimed data.

Focus Group 100

Focus Group Curation Data Survey 100

Buzz Marketing for Technology

MAY 9, 2012

Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. Ideal Customer Persona – made with Social Data Some advertising agencies charge you hundreds of thousands of.

Data 222

Data Sample Samples Survey 222

Sprout Social

MAY 18, 2021

TV still reigns supreme when it comes to raising brand awareness, with 58% of consumers learning about brands and companies through TV advertising. On the flip side, only 11% of business leaders anticipate TV and radio advertising will be their primary external communications channel by 2024. Social is catching up to TV and radio.

Social Media 111

Social Media Team Focus Group Loyalty 111

The Realtime Report

JUNE 18, 2018

Everything that you do that is related to marketing your business must come from the people you are trying to advertise to. You can also conduct interviews or focus group discussions just like you do with your customers. Planning a marketing campaign should not start with your marketing team. Feedback Forms and Surveys.

Strategy 70

Strategy How To Marketing Survey 70

Sprout Social

FEBRUARY 8, 2021

After looking through the data, you might conclude that the recipe is off or that the dish isn’t being advertised enough so customers don’t know about it. Focus groups : When developing a new product and service, focus groups help inform the product development team if they’re on the right track.

Data 125

Data Survey How To Review 125

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. How many customers does your company have?

Company 231

Company Social Media Posterous StumbleUpon 231

Waxing UnLyrical

MAY 29, 2012

You don’t need to create a focus group; you have one already. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. If you are not garnering this data, which is free and public via a listening program, why not? Want to test a new flavor?

Case Study 200

Case Study Study Social Media Flickr 200

Pixlee

MAY 2, 2019

As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Community Building.

Retail 68

Retail Authentication UGC Case Study 68

Audiense

JUNE 13, 2017

Any brand that wants to advertise a product or service to a very specific audience should consider the emotional factors that move the audience if they really want to connect with these consumers. A few years ago, companies spent months researching their target audiences (with market surveys, focus groups, etc).

Sports 126

Sports Focus Group Eventful Influencer 126

Sprout Social

DECEMBER 5, 2022

And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. And that can save you serious advertising costs—something your senior leaders will thank you for. Social media is an always-on focus group. Enables instant communication.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. Tips to conduct focus groups on little or not budget. Today I am not holding back. What is target marketing. What is a buyer persona. Like to do it yourself!?

Research 78

Research Template Templates Training 78

Pixlee

SEPTEMBER 8, 2020

38% of consumers are more likely to trust a brand that shows diversity in their advertising. It takes more than just searching through stock photo libraries to find images of underrepresented groups. Conduct focus groups to help you develop content and review content once it’s created. Pass the Microphone.

Campaign 77

Campaign UGC Marketing Authentication 77

Sprout Social

APRIL 29, 2021

I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals. The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales.

Marketing 139

Marketing Social Media Management Team Campaign 139

Socialmedia.biz

APRIL 17, 2019

If you’ve established a target demographic, get a focus group to get some feedback on different colors or packaging ideas. If you can manage to get people to save the packaging of your product, it will continue to serve as a rent-free advertisement on their shelves or desks. Go a step beyond and conduct some research.

Products 87

Products Reputation Focus Group Overview 87

Hootsuite

MAY 2, 2023

And yes — you can join a Facebook Group as a Page instead of as your personal account. This video walks you through how to do that: Once you’re ready, search for real estate-focused groups or local interest groups that you can join. Boosting is similar to advertising in that you have to spend money.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Kikolani

JUNE 27, 2013

“Because marketing managers always think they know what the evoked set or the competitive set is because, ‘We’ve done 20 focus groups all across the country…’ Well, that’s cool but let’s see what Google says based on actual queries that people are actually comparing you against,” he says.

Tools 141

Tools Patterns Adwords Advertising 141

Likeable

JULY 29, 2020

By testing small variations in your advertising plan on two smaller segments of your audience (A and B), you can see what they react best to and gain valuable insights for your current campaign and even future ones. . This goes for traditional marketing and social media alike.

Social Media 107

Social Media Class Sample Samples 107

Waxing UnLyrical

AUGUST 31, 2012

You don’t need to create a focus group; you have one already. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. If you are not garnering this data, which is free and public via a listening program, why not? Want to test a new flavor?

Twitter 154

Twitter Flickr Klout Case Study 154

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Facebook Advertising and Sentiment. Facebook Advertising as a Free Marketing Tool. Well actually, we can. Lube anyone? what they are talking about.

Research 107

Research Nielsen Sentiment Facebook 107

Oktopost

MARCH 22, 2022

Advocacy Marketing is Cost-Efficient: You can spend less on traditional marketing campaigns and advertisements when you convince customers to advocate for a brand. Powerful word-of-mouth marketing costs very little in terms of pure advertising, and will go a lot further than your own corporate message.

Marketing 88

Marketing Loyalty Case Study Cost 88

Webbiquity SMM

DECEMBER 21, 2010

In fact, trying to use social media primarily as an advertising and direct response medium is viewed as boorish social media behavior and likely to backfire, doing a brand more harm than good. Third-party validation has always been more valuable than advertising or other types of self-promotion. Provide customer support.

Social Media 191

Social Media Research ROI Technorati 191

Adam Cohen

JULY 12, 2010

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too.

Research 265

Research Social Media Marketing Retail 265

Ignite Social Media

SEPTEMBER 19, 2016

It’s a focus group with the ultimate product road test. As marketers and advertisers, we have been using research tools to get a better understanding of our audiences since the 1930’s. A way to use that customer feedback as consumer insight is treating it as a continuation of market testing a product.

Products 60

Products How To Survey Focus Group 60

Convince & Convert

JANUARY 9, 2012

Especially in a highly subjective arena like advertising, tastes vary widely. Twitter is a living focus group. Provided they were listening (and I very much suspect they were), Frito-Lay garnered hundreds of near-instantaneous points of feedback about their new advertising. Lessons Learned From a Talking Bag. Hell, 12.7%

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Webbiquity SMM

NOVEMBER 23, 2010

Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Their press release, and perhaps a puff piece in an industry trade pub where they advertise, are no longer the only sources of information about it. Real people.

Social Media 192

Social Media Committee Press Release Posterous 192

Social Media Marketing

DECEMBER 4, 2009

But lost in a lot of that was the fact that the pool of 100+ drivers acted as something of a focus group for six months. So here we have the making for consumer generated media as the cornerstone for some of our early advertising for the 2011 Fiesta: Now What? The numbers were great. And really good content too.

Focus Group 140

Focus Group Hosting Hashtag Team 140

Talkwalker SM

JUNE 14, 2016

This feedback is essential for brand managers and is invaluable “user focus group” type of data that can be used to help better align the brand with consumers. The most important benefit of having a visual social listening platform is the new dimension of image-oriented business intelligence that it provides brands.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Convince & Convert

JANUARY 9, 2012

Especially in a highly subjective arena like advertising, tastes vary widely. Twitter is a living focus group. Provided they were listening (and I very much suspect they were), Frito-Lay garnered hundreds of near-instantaneous points of feedback about their new advertising. Lessons Learned From a Talking Bag. Hell, 12.7%

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Kikolani

AUGUST 18, 2015

No wonder a lot of folks are turning to paid social media advertising to boost their traffic. Follow these principles, apply them to any of the social advertising platforms you choose and you’ll be well on your way to get a flood of quality, targeted visitors and, hopefully, more leads, commissions and sales. Here you pay per visitor.

Content 60

Content How To Reddit Campaign 60

Social Media Network Marketing

OCTOBER 15, 2010

Therefore, CRM software developers are creating tools that allow companies to locate, absorb and use the thousands or millions of messages about their company, products, advertising campaigns or reputation. At little cost or effort, a business now potentially can reach far more customers or prospects.

Social Media 101

Social Media Social CRM Repository Wiki 101

Kikolani

JANUARY 26, 2010

The keynote presentation by Greg Chapman , President of Sitewire covered ways to measure social media influence across multiple channels using some advertising research methods that helped measure how catalog advertising affected customer purchasing. Landing Pages – sending clients to unique landing pages depending on source.

ROI 114

ROI Social Media SEO Tips 114

Convince & Convert

OCTOBER 12, 2010

If you’re using banner advertising (how wonderfully old-fashioned of you!) How much of advertising ROI is art rather than science is a matter for debate, but there’s enough vaguely convincing science in play to reassure executives. This is the same reason why good advertising breeds increases in search volume.

ROI 124

ROI Social Media Small Business CPC 124

Audiense

FEBRUARY 8, 2017

Once you embrace your audience openly, you can bring in advertisers as you can clearly point to who your show is likely appeal to with far greater accuracy. But I don’t always know what they’re really like or how to portray them accurately, and a focus group wouldn’t necessarily give me a broad, accurate picture.

Data 60

Data Focus Group Compete Twitter 60

Writtent Blog

OCTOBER 1, 2013

It’s a pretty terrible time to be in the traditional advertising sector. The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US. The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. Headlines Matter.

Advertising 96

Advertising Content Marketing Press Release 96

agora pulse

APRIL 17, 2018

” Restrict who can add new members to the group. If you want to grow your group fast, you can use Facebook ads to promote it. One reason groups are so great for business is that you can use them as an informal focus group. If people take the time to join the conversation, respond to them! Ask questions.

Groups 74

Groups Groups Facebook Small Business 74