Social Media Network Marketing

OCTOBER 15, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

Social Media 101

Social Media Social CRM Repository Wiki 101

Social Media Network Marketing

MAY 31, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

APRIL 1, 2010

RT @SocialMedia411: Get Your Social Media Story Straight – T'Wolves Social Media Program Unravels [link] [link] HuebnerPetersen 1) Put your money where you mouth is! I have grown increasingly critical (but not cynical) of big brands failing at social media.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JULY 28, 2010

Sure, it’s clever outdoor advertising, but given that “where am I going to get coffee tomorrow?&# This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. When you find a pattern, create content to address it.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

SEPTEMBER 20, 2010

link] Sylvain Martel I work in the fabulous world of advertising, i am twitter user and honestly, for a long time, I retained my clients from investing too much time on it. Is Twitter for Business Even Worth the Trouble | social crm | [link] [link] Noah Glazov RT @MusicalSean: Excellent perspective! twitter????twitter??????????Is

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Control Crowdsourcing, much like focused social media efforts, isn’t about giving up control, even though it seems that way before you start, just ask Scott Monty of Ford.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121