Buzz Marketing for Technology
NOVEMBER 28, 2012
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts.
Koka Sexton
JANUARY 5, 2023
By tracking this information, you can then identify which campaigns are helping to drive engagement and retention, so you can focus your efforts on replicating that success. It is essential to pay attention to the appropriate advertising metrics in order to gain insights into the effectiveness of your B2B marketing initiatives.
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Sprout Social
DECEMBER 5, 2022
Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??
Sprout Social
MAY 18, 2021
For years, people pitted “traditional” and social media against one another. Some harbor the misconception that as social budgets increase, traditional media budgets have to decrease to balance the books. But the conversation shouldn’t be about social media vs. traditional media.
Sprout Social
JUNE 23, 2021
Imagine my dismay when I launched my advertising career and learned that literally everything , from photography and package design to campaign headlines and website fonts, had to be discussed, debated, tested, revised and tested again before it ever reached the outside world. No need for research, testing or iteration—let’s just do this!
Likeable
JULY 29, 2020
Today we’re going to break it down at the most fundamental level, explore what it means for social media, and talk about how your brand can use it to improve performance. . This goes for traditional marketing and social media alike. Here are some of the most common variations to consider testing on social media: .
Waxing UnLyrical
MAY 29, 2012
And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. You don’t need to create a focus group; you have one already. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising.
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