Buzz Marketing for Technology
AUGUST 11, 2010
Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. These ads are available to anyone with an advertising budget, from $1 to $1 billion. Email this to a friend?
Buzz Marketing for Technology
AUGUST 5, 2014
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. MasterCard’s theory was built on the idea that a brand that replies to a tweet can be worth more than years of advertising.
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Buzz Marketing for Technology
APRIL 6, 2010
Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t.
Buzz Marketing for Technology
JUNE 8, 2011
Some advertising agencies charge you hundreds of thousands of dollars to create what they call the “ideal customer persona”. I discussed how you can do this for FREE with Facebook in a prior post called Generating a Buyer Persona with Facebook Advertising but unfortunately you do get what you pay for.
Buzz Marketing for Technology
DECEMBER 8, 2010
Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). Now we are looking at ways of collecting and harnessing them.
Buzz Marketing for Technology
MARCH 14, 2012
The audience that follows NASCAR racing is a very loyal bunch of followers that average over 30 Million, which is on par with many sporting events such as the Stanley Cup, the World Series, and the NBA Championship. Home Owners was obvious since may home owner brands already advertise on NASCAR.
Buzz Marketing for Technology
SEPTEMBER 7, 2011
“I wish we didn’t have to spend 10 hours creating a report every month to show [advertisers] that what we’re doing is worthwhile.” Well that day is already here for the enlightened CMO which is exactly what I want to talk about at this years SXSW event. Victoria Harres, PR Newswire. Does that sound like your job?
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