Jon Loomer

MAY 16, 2023

We had been hearing whispers of these impending changes to website conversion campaigns from members of our community and through our inbox. In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from people who opted out of tracking from iOS 14.5 Now it’s official.

Conversation 184

Conversation Campaign Aggregator Eventful 184

Social Media Strategies Summit

MAY 25, 2021

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. When setting up your Page, it’s important to use your personal profile to set up your organization’s page and advertising accounts. Sometimes a simple graphic is most effective at communicating its message clearly.

Communities 130

Communities Engagement Facebook Authentication 130

Mindjumpers

SEPTEMBER 14, 2012

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Culture is one of the largest components of how people communicate. These local Facebook pages have grown at twice the rate of global communities and register 50% higher engagement.

Communities 234

Communities Brands Authentication Cost 234

Jon Loomer

FEBRUARY 18, 2024

I’m not alone in that I discourage advertisers from using traffic campaigns. But, I heard from someone in my community with a story that is an exception. Well, maybe events were set up incorrectly and he wasn’t actually getting those purchases. Traffic campaigns ALMOST never work. And in most cases, they don’t.

Campaign 143

Campaign Sample Samples Software 143

Sherrilynne Starkie

APRIL 26, 2021

TikTok also offers branded hashtag challenges as an advertising option. TikTok is a fast-moving community and trends come and go quickly. Engage With Your Community . Ask Me Anything Live events are very popular on Tik Tok. One good example is the #bottlecapchallenge which encourages people to kick the cap off the bottle.

Brands 273

Brands Hashtag UGC Aggregator 273

Webbiquity SMM

MAY 6, 2014

” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism. See you there!

Conference 155

Conference Eventful Social Media Nielsen 155

Jon Loomer

APRIL 27, 2017

In particular, I struggle with launching a product for my entrepreneur community because it’s brand new for me. Well, I finally launched a product for my entrepreneur community early this morning. This was a big pivot for me, after focusing exclusively on Facebook advertising for the past several years. The Starting Line.

Communities 134

Communities Price Groups Groups 134

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. It’s no secret that Facebook’s organic reach has taken a nosedive. Custom Audiences.

Advertising 110

Advertising Strategy Facebook How To 110

Pam Moore

JUNE 2, 2017

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

Training 167

Training Communities Social Media Real Estate 167

Sherrilynne Starkie

APRIL 26, 2021

TikTok also offers branded hashtag challenges as an advertising option. TikTok is a fast-moving community and trends come and go quickly. Engage With Your Community . Ask Me Anything Live events are very popular on Tik Tok. One good example is the #bottlecapchallenge which encourages people to kick the cap off the bottle.

Brands 195

Brands Hashtag UGC Aggregator 195

Pixlee

APRIL 25, 2019

Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. In-person experiences are translatable to valuable online events. When FOMO Died. What does this mean? If the festival industry is coming to the laptop and smartphone, brands need to follow.

Communities 75

Communities Geotagging Brands UGC 75

Akamai Marketing

SEPTEMBER 13, 2011

Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Why should you care if you have community vs. audiences? Interested in a community vs. an audience? Guess what?

Communities 174

Communities Creative Commons Buy Advertising 174

Pixlee

JANUARY 12, 2022

Today’s generation of tech-savvy consumers is less receptive to traditional methods of advertising and marketing. In fact, 96% of Americans believe brand advertising is done to intentionally mislead. The Human Connection in Community-Driven Brands. What is a Community-Driven Brand? The times have changed.

Communities 52

Communities UGC Marketing Newsletter 52

Dave Fleet

JUNE 4, 2014

This afternoon I was pleased to have the opportunity to present at Sprinklr ‘s Social @ Scale event in Toronto, as part of an impressive lineup of speakers featuring Mitch Joel , Keith McArthur , Di Gallo , Mathieu Legace and Tara Hunt. That means shifting from one-way advertising to focusing on customers.

Loyalty 344

Loyalty Social Media ROI Advertising 344

SocialFish

FEBRUARY 17, 2011

This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. First, I’ll say that I am involved in 3 major communities. #1

Communities 174

Communities Lurker Forums Collaboration 174

SocialFish

MARCH 9, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow.

Case Study 180

Case Study Study Communities Joomla 180

Pixlee

NOVEMBER 25, 2019

One of the greatest benefits of utilizing influencers is the genuine connection they can build with a brand and its community. What is an influencer event? Well, this trending strategy is an influencer event. . LinkedIn revolutionizes business events with its new feature. The dos and don’ts of hosting influencer events .

Hosting 53

Hosting Eventful Influencer Authentication 53

Social Media Strategies Summit

NOVEMBER 30, 2022

Goldfish Crackers Combines Storytelling Advertising & AR. In a world where 82% of consumers say they prefer a brand’s values to align with their own , it’s only natural for marketers to join conversations around events like Black History Month. They don’t just want you to mention these events; they expect action.

Campaign 304

Campaign Brands Influencer Collaboration 304

Akamai Marketing

JANUARY 1, 2015

Do: We kicked off the campaign with a community, family-focused event which included prizes and give-aways for social media participants. We then advertised these posts to our highly targeted audience using a small but effective Facebook advertising budget. We used promotions on Facebook to build this list.

Case Study 100

Case Study Retail Study Eventful 100

Convince & Convert

MARCH 15, 2013

Jake explains that the outdoor recreation department is huge for Gamin, and Jeff speculates that the people who are a part of the outdoor recreation community are extremely serious about their hobby, which makes them very special customers for Garmin. billion was spend on outdoor, or out of home (OOH), advertising, while only $4.1

Communities 138

Communities GPS How To Social Media Management 138

The Realtime Report

NOVEMBER 25, 2022

We all know that sports clubs provide significant benefits for the local community, and we know this because of great sports team marketing. If you’re looking for promotional ideas for sporting events or want to raise awareness of your sports club, we have you covered. Great sports uniforms are like moving advertising boards.

Sports 91

Sports Team Strategy Tips 91

The Realtime Report

JANUARY 25, 2020

An Airbnb rental in Miami, which is normally rented for $61 per night, was being advertised for $3,691 per night during Super Bowl LIV. More egregiously, these hosts are squeezing affordable housing stock out of their communities,” stated Mike Lux, AirbnbWATCH’s spokesperson. Super Bowl LIV is scheduled for February 2, 2020.

Price 172

Price Hosting Policies Travel 172

Ignite Social Media

JANUARY 7, 2022

The Swipe Up feature was clearly designed so that with Instagram stories, business organizations and communities could leverage it to drive traffic, engage with their community and advertise their businesses more efficiently. One-third of Instagram’s most viewed stories are created by brands and/or verified accounts.

Posterous 155

Posterous Instagram Newsletter Features 155

Webbiquity SMM

MARCH 31, 2020

In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding. Twitter could be a lucrative advertising channel for reaching these people, if it could attract and hold them.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Likeable

OCTOBER 8, 2019

Advertising Week has come to New York City for 16 years now, and this year it returned with 290+ events, 1,216 speakers, and four days’ worth of thought leadership content from some of the industry’s brightest leaders and business professionals. Here are our team’s main takeaways from the week. Look “inside the zeitgeist.”.

Advertising 50

Advertising Authentication Meme Film 50

Dave Fleet

JUNE 4, 2014

This afternoon I was pleased to have the opportunity to present at Sprinklr ‘s Social @ Scale event in Toronto, as part of an impressive lineup of speakers featuring Mitch Joel , Keith McArthur , Di Gallo , Mathieu Legace and Tara Hunt. That means shifting from one-way advertising to focusing on customers.

Loyalty 257

Loyalty Social Media ROI Advertising 257

Ignite Social Media

OCTOBER 12, 2021

An event like this could likely happen again, or happen to another network. Check in on comments/engagement from the community. Check your paid media budget , particularly for performance advertisers. Make a note of the event for reporting. 1) Don’t Put All Your Eggs in One Basket.

Facebook 161

Facebook Marketing Eventful Social Media 161

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. After all, that’s free advertising.

Small Business 100

Small Business Engagement Strategy Facebook 100

Ignite Social Media

OCTOBER 27, 2020

Ignite’s Senior Vice President of Strategy, Lisa Braziel , will be hosting the first event alongside Vanessa Williams , Director of Integrated Strategy & Promotions. This complimentary series kicks off on Wednesday, November 11 at 1:00 PM ET, focusing on the topic of 2021 social media planning and budgeting. About Ignite Social Media.

Class 85

Class Social Media Automotive Hosting 85

Ignite Social Media

MAY 6, 2021

LinkedIn stories allow you to share content with your community for up to 24 hours (which tends to be the standard timeline for this content to stay active). LinkedIn Events. Online events are becoming popular across platforms but using LinkedIn events is another option for brands to consider. LinkedIn Stories.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Laurel Papworth

JULY 22, 2013

As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? Enter the problem.

Advertising 108

Advertising Social Media iPad Exercises 108

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. I’m often asked what social media events I recommend. It’s a tougher question than it seems because there are many events I’ve never attended, and what you take away from an event is often – I find – driven by three things: 1.

Eventful 127

Eventful Social Media B2B Conference 127

Pam Moore

APRIL 16, 2019

? ?. There is no doubt that in person events can provide incredible value. However, attending, exhibiting or sponsoring an event requires investment such as time, energy and money. What makes an event or industry conference amazing? ease to get around conference sessions and special events. Is it the…. food and drink.

Conference 105

Conference Eventful Organization Small Business 105

Sprout Social

OCTOBER 10, 2023

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. Affiliate influencer campaigns and sponsored posts Over half of marketers (57%) use influencer-led advertisements to collaborate.

Examples 125

Examples Influencer Campaign Marketing 125

Oktopost

APRIL 9, 2024

You can optimize and leverage your social media presence by engaging in conversations on relevant topics within your communities, offering thought leadership with organic written content, and using social media listening and scheduling tools to find active discussions and maintain a consistent level of engagement.

B2B 62

B2B Marketing ROI Hubspot 62

Buffer Social

OCTOBER 23, 2023

Threads Facebook Post Display & Branded Content Tags Threads is integrating with Facebook by displaying posts and testing branded content tags, expanding its reach and advertising potential. Scheduled Chats for Communities A new feature under testing allows scheduling chat events in communities, fostering organized interactions.

News 71

News Social Media Airlines Collaboration 71

Hootsuite

JUNE 27, 2022

While other social platforms are oriented around one central community, Discord is divided into servers or many smaller communities. You can join a big community for people who share a common interest or start a smaller private server for a group of friends. Build community. Host Discord Events.

Template 98

Template Templates Eventful Hosting 98