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Should Meta Advertisers Ever Use the Audience Network Placement?

Jon Loomer

If you’re an experienced Meta advertiser, you probably know full well that Audience Network is a problematic placement. But, the question should be asked: Should you ever use it? Of course, it’s a bit more nuanced than that. Mobile developers can monetize their apps with the help of Audience Network.

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Apple’s 30-Percent Charge on Boosts

Jon Loomer

This fee won’t apply if you boost from the web or a non-Apple mobile device. Will Meta do everything to try to discourage it and divert advertisers from that decision? Of course, it’s questionable whether you should be boosting anyway. I just can’t imagine anyone doing that. This is crazy.

iPhone 157
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The Absolute Guide to B2B Advertising on Quora

Oktopost

The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. Here are a few statistics about the viewership you’re likely to encounter there: Over 300 million monthly active user discussing over 400,000 different question topics.

B2B 119
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Does Advertising Even Work Any More? Of Course It Does!

Twist Image

Today, one of my favorite online publications, Digiday , published the article, Does advertising even work any more? Advertisers may not like that consumers don't "engage" with their ads. For all of the problems that advertising - as an industry - faces, make no mistake about it. Advertising spend has increased over time.

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These Ads Suck: Will Users in a Privacy-Altered World Like What They See?

Jon Loomer

Privacy as the goal, advertising will suddenly seem very “different” to users. When the iOS 14 ATT prompt rolls out to all users in “early Spring,” they will be given two options: 1) Allow the app to track your activity across apps and websites to provide personalized advertising or 2) Don’t allow tracking.

Privacy 162
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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Amerifirst has done away with advertising and relies entirely on inbound marketing.

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Snapchat as a platform for branded content?

Mindjumpers

Today we are taking a look at the mobile app ‘Snapchat’, that allows for its users to send images that automatically delete themselves a few seconds after being viewed. Around 200,000 private Snapchat images were hacked which, of course, raises the question of user security. Engagement Is The New Real-Time.

Platform 229