Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. TikTok ad options.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Oktopost

JANUARY 13, 2020

The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. Here are a few statistics about the viewership you’re likely to encounter there: Over 300 million monthly active user discussing over 400,000 different question topics.

B2B 119

B2B Advertising Campaign Statistics 119

Socialmedia.biz

JANUARY 14, 2020

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

Mobile 90

Mobile Engagement Organization Video 90

Hootsuite

AUGUST 8, 2022

It’s a free mobile service that offers text messaging, voice and video calls, group chats and more. There are plenty of ways to advertise your brand on KakaoTalk, and they’re all worth your time. Frequently asked questions about KakaoTalk. What is KakaoTalk? KakaoTalk (or KaTalk) is a popular messaging app in South Korea.

Mobile 83

Mobile FAQ HootSuite Retail 83

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours. Walmart’s “mobile-ad blitz” ran for 72 hours. The results, according to The Wall Street Journal, were “mixed.”

Mobile 149

Mobile Team Retail Journal 149

Twist Image

JANUARY 16, 2015

Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. As a consumer, how often have you clicked on a mobile ad. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web.

Mobile 40

Mobile Advertising How To Analytics 40

The Realtime Report

DECEMBER 10, 2013

The seemingly simple picture-sharing app is making headlines and has raised a number of questions amongst businesses and marketers alike, including but not limited to: How viable is Snapchat as a marketing tool for businesses? Let’s not forget the billion dollar question. And as for the $3 billion dollar question?

Questions 156

Questions Real Estate Small Business Tumblr 156

Convince & Convert

APRIL 13, 2017

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” advertisers: Some of these features may not have launched in your area yet, but hopefully will soon. Here’s an important note for non-U.S.

Advertising 128

Advertising Features Facebook CPA 128

Ari Herzog

JANUARY 3, 2013

Mobile technology is not one thing. Mobile technology is all these things and more. In my opinion, mobile technology is the future of all communications for your business, internally and externally. They (and you) believe in the creation of the social web and mobile technologies are the key reasons for this substantial climb.

Small Business 138

Small Business Mobile Applications Loyalty 138

Buzz Marketing for Technology

FEBRUARY 23, 2010

As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. So then it becomes a question of where to start with Mobile and I have been working on this for a while now incorporating Mobile into some of our campaigns.

Mobile 173

Mobile B2B SMS Marketing 173

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. In this post are five questions every team should ask as they think about opportunities with location-based marketing. The directive is simple: Visit us to try these delicious new dishes.

Team 124

Team Questions Retail Marketing 124

Convince & Convert

NOVEMBER 23, 2013

Taking a play from Yelp, Facebook has been collecting ratings data via their mobile app for more than a year. This has not rolled out to all pages, and appears to be limited to pages that have added an address, since they are likely to have received star reviews from mobile Facebook users. Can ratings be used to target advertising?

System 148

System Questions FAQ Meme 148

Twist Image

NOVEMBER 23, 2011

There's a sad truth about mobile, but I don't want to hear it. Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. It's hard to convince a large brand to think about mobile when they just don't see the uptake and motion from the consumer. who knows?).

Mobile 105

Mobile iPad SMS Loyalty 105

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. In this post are five questions every team should ask as they think about opportunities with location-based marketing. The directive is simple: Visit us to try these delicious new dishes.

Team 100

Team Questions Retail Marketing 100

SocMed Sean

MARCH 1, 2022

Mobile Adoption Continues To Drive Video Adoption. Those larger and more powerful phones and tablets have enabled people to watch more video content on mobile devices. Increasing mobile adoption is driving video adoption. In addition, mobile users are subjected to a higher frequency of content than desktop or laptop users.

YouTube 204

YouTube Strategy Automotive Marketing 204

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Amerifirst has done away with advertising and relies entirely on inbound marketing.

Advertising 130

Advertising Marketing How To Education 130

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Twist Image

FEBRUARY 24, 2017

In short, your mobile experience is lacking (at best) and pretty sucky (on average). . Most consumers don't use us on their mobile devices!". One tap and a car will show up at their front door and yet, your mobile car configurator is one big confusing mess. Mobile and brands have not reached the tipping point yet.

Mobile 68

Mobile Brands Data Analytics 68

Jon Loomer

FEBRUARY 25, 2021

Privacy as the goal, advertising will suddenly seem very “different” to users. When the iOS 14 ATT prompt rolls out to all users in “early Spring,” they will be given two options: 1) Allow the app to track your activity across apps and websites to provide personalized advertising or 2) Don’t allow tracking.

Privacy 162

Privacy Advertising Facebook Mobile 162

Twist Image

MARCH 17, 2016

And, if you don't think ad blocking is a huge problem, consider that it will be an increasingly more complex problem, if the manufacturers of both devices and operating systems (especially for mobile) decide to initiate programs where the option to block ads is a core component of the ecosystem ( which, is exactly what is happening ).

Questions 40

Questions Mobile Apple Loyalty 40

Kikolani

JANUARY 16, 2011

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. I would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today.

Questions 167

Questions WordPress Postrank Blogger 167

Social Media Strategies Summit

MAY 25, 2021

When setting up your Page, it’s important to use your personal profile to set up your organization’s page and advertising accounts. Think Mobile First. About 83% of social media usage is on mobile, so use vertically oriented images and videos, include subtitles on videos, and share simple graphics. Interactivity. Authenticity.

Communities 231

Communities Engagement Facebook Authentication 231

Twist Image

APRIL 24, 2014

Not the best question that a marketing professional should be asking, but bear with me on this. The price of advertising (or anything, for that matter) is typically predicated on value. At a more fundamental level, advertising has always been based on the scarcity model. Now, think about digital advertising. Gone forever.

Cost 78

Cost Advertising Analytics Price 78

Twist Image

SEPTEMBER 1, 2016

Who benefits from a world where advertising is getting less money and there is less traffic for the content? This is the question that all media is challenged with. Advertising (mostly due to programmatic) is seeing the CPMs being pushed down in a technological version of a reverse auction (i.e. advertising. disruption.

Advertising 45

Advertising CPM Sentiment Mobile 45

Twist Image

MARCH 23, 2011

That true influence when it comes to advertising comes from channels that are more personal or more interactive. MediaPost ran a news item today titled, TV Advertising Most Influential , that would make any Digital Marketing professional raise an eyebrow (or two). The question posed is. Billboards/outdoor advertising - 13%.

Advertising 111

Advertising Types Influencer Instant Messaging 111

Twist Image

APRIL 4, 2014

When people talk to me about advertising agencies - especially ones that claim to be "fully integrated" - what I (still) hear is: digital advertising. Make no mistake about it, advertising is a juggernaut in the world of marketing, but it''s not everything. Advertising is one component of the communications challenge.

Advertising 92

Advertising Marketing Comparison Banking 92

Webbiquity SMM

FEBRUARY 13, 2018

The questions today are more around how to evolve practices (in both content amplification and follower-building) for the maturing social media landscape, and how to best monitor results to support continuous improvement. Social media is part of the daily routine for digital natives, and is increasingly visual and mobile. WordStream ).

Social Media 178

Social Media Marketing Hubspot Trends 178

Jon Loomer

NOVEMBER 14, 2021

It’s likely that this is functionality that is coming, but Facebook does not intend for advertisers to promote podcast content at this time. Given what we know about Facebook podcasts (only mobile, not available on Instagram), we’ll need to be careful about how we set up this campaign. So, we’ll select mobile only.

Facebook 208

Facebook Report Campaign Apple 208

Convince & Convert

APRIL 10, 2015

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Let’s dive deeper into how mobile can fast-track your company’s transformation. Window Shopping.

Mobile 60

Mobile Strategy Loyalty SMS 60

Twist Image

APRIL 29, 2016

It's easy (for everyone) to say that video is the here, now and future of online, but Twitter built a legacy on being the first mobile-first social network. It really was the first social media platform that was better, more interesting and easier to use on your mobile device than the desktop. Twitter was about mobile and simple text.

Questions 40

Questions Twitter Mobile Comparison 40

Twist Image

JULY 5, 2016

Today, one of my favorite online publications, Digiday , published the article, Does advertising even work any more? Advertisers may not like that consumers don't "engage" with their ads. For all of the problems that advertising - as an industry - faces, make no mistake about it. Advertising spend has increased over time.

Advertising 56

Advertising Course Industry Mobile 56

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

yMarketingMatters

JUNE 24, 2017

Advertising. Mobile Responsiveness for EVERYTHING! With Google Search and mobile usage growing exponentially, people are searching for information 24/7, mostly on mobile. With Google Search and mobile usage growing exponentially, people are searching for information 24/7, mostly on mobile. Be authentic.

Conference 177

Conference Social Media Tips Findability 177

Mindjumpers

OCTOBER 22, 2014

Today we are taking a look at the mobile app ‘Snapchat’, that allows for its users to send images that automatically delete themselves a few seconds after being viewed. Around 200,000 private Snapchat images were hacked which, of course, raises the question of user security. Engagement Is The New Real-Time.

Platform 229

Platform Brands Content Mobile 229

yMarketingMatters

JUNE 4, 2013

Responsive web design provides an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices from desktop computer monitors, tablets to mobile smart phones. Mobile Has Arrived. Mobile users are primed to outpace desktop users by 2014.

Trends 277

Trends Smart Phone Marketing Mobile 277

SocMed Sean

JULY 23, 2018

From the time we wake up in the morning, to the time we reluctantly go to bed with our mobile phones still in our hands, a large part of our waking hours is spent on the internet. The question is whether social networks can bring the interactive features of their networks and overcome the isolation that virtual reality currently creates.

Social Media 242

Social Media Avatar Virtual World Metadata 242

Buzz Marketing for Technology

DECEMBER 8, 2010

So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279