Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. That’s why we put together this primer on how social media advertising works, breaking down step-by-step what you need for a winning campaign. Hey, totally fair question. How does advertising on social media work?

Advertising 145

Advertising Campaign Social Media How To 145

Jon Loomer

FEBRUARY 24, 2024

Will Meta do everything to try to discourage it and divert advertisers from that decision? Of course, it’s questionable whether you should be boosting anyway. But that’s not realistic for the typical small business with limited advertising experience.

iPhone 155

iPhone Apple Cost Small Business 155

Oktopost

JANUARY 13, 2020

The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. Here are a few statistics about the viewership you’re likely to encounter there: Over 300 million monthly active user discussing over 400,000 different question topics.

B2B 120

B2B Advertising Campaign Statistics 120

Hootsuite

JULY 4, 2022

There’s one question we get asked ALL the time: Should my business be on TikTok? The short answer to this question is “yes.” Questions to ask yourself before joining TikTok. First up, take a look at the questions we put together to help you evaluate TikTok and decide whether you should give it a try or give it a pass.

Questions 104

Questions Insurance Banking HootSuite 104

SocMed Sean

AUGUST 12, 2018

Whether we are working on branding a new department, segmenting candidates after a recruiting fair, or even developing a new sales strategy deck, the skills that are often taught in Marketing courses are usually relevant in many careers, even those that don’t seem to have much to do with marketing. You’ll Learn New Digital Skills.

Course 113

Course Skills Marketing Training 113

SocMed Sean

AUGUST 12, 2018

Whether we are working on branding a new department, segmenting candidates after a recruiting fair, or even developing a new sales strategy deck, the skills that are often taught in Marketing courses are usually relevant in many careers, even those that don’t seem to have much to do with marketing. You’ll Learn New Digital Skills.

Course 100

Course Skills Marketing Training 100

Jon Loomer

JANUARY 24, 2024

If you optimize for link clicks, landing page views, ThruPlays, post engagement, Page likes, or even leads, the advertiser and Meta’s ad optimization will have divergent goals. Yes, the advertiser wants that initial action. Within Advantage+ Audience, the advertiser defines their target audience by detailed targeting and gender.

Advertising 168

Advertising Eventful Campaign Engagement 168

Twist Image

JULY 5, 2016

Today, one of my favorite online publications, Digiday , published the article, Does advertising even work any more? Advertisers may not like that consumers don't "engage" with their ads. For all of the problems that advertising - as an industry - faces, make no mistake about it. Advertising spend has increased over time.

Advertising 56

Advertising Course Industry Engagement 56

Jon Loomer

JUNE 27, 2022

One of the biggest issues advertisers have with Meta Lead Ads is the quality of leads. Lead Filtering allows you to ask a qualifying multiple-choice question at the top of your lead form. How to Set Up a Lead Filtering Question. Then expand the Questions section. Add a multiple-choice question. Toggle that on.

Questions 209

Questions Team Features Advertising 209

Jon Loomer

MAY 19, 2016

As discussed a few weeks ago , I’ve realized that while my content is intended for advanced Facebook advertisers, many of those who read these pages or receive my emails are actually beginner or intermediate advertisers. Beginner Facebook Advertiser Webinar. Answers to Quiz Questions 1-10.

Advertising 120

Advertising Facebook Training News 120

Jon Loomer

APRIL 18, 2022

Of course, determining whether something is “inexact” or “irrelevant” is a sliding scale. The participants were then asked questions about the accuracy of the interests Facebook had inferred. If you’re skeptical, you can check the ways that advertisers can target you based on interests, too.

Study 201

Study Facebook Advertising Research 201

Jon Loomer

JANUARY 31, 2024

One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. That information is shared with Meta to help enhance our advertising. It’s an important action that a specific advertiser wants to track, custom to their needs.

Eventful 169

Eventful Conversation API URL 169

Buffer Social

JUNE 22, 2017

Join this course — 25 unique, social media growth strategies, delivered a day-at-a-time, for free! A huge shoutout to the amazing folks who are blazing trails on social media marketing and inspired many of the strategies that you will read about in this email course. Course preview. Does the course cost anything?

Course 110

Course Social Media Strategy Curation 110

Jon Loomer

MARCH 26, 2020

When should you lower your ad spend or stop advertising entirely due to a drop in advertising effectiveness or overall revenue? These are questions that many businesses and advertisers are facing right now. Here are a few things to consider when it comes to these difficult questions. This crisis has impacted me.

CPC 197

CPC CPM Price Advertising 197

Laurel Papworth

MAY 24, 2017

Dear Students, my next Facebook course is on June 21st & June 22nd (two day course) so please bring your laptop and charger on both days. Lunch and teas and online courses/workbooks are included with the course being run in Sydney CBD in a training room.

Course 56

Course Facebook Social Graph Training 56

Jon Loomer

MAY 29, 2023

There is a simple setting that most Meta advertisers don’t even realize exists, and it may be limiting the number of leads you get from lead ads forms. When you create a Meta lead form, you will go through the steps of your form type, intro, questions, privacy policy, message for leads, and maybe more (depending on the form type ).

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Organization Groups Groups Policies 197

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Research 257

Research Report Social Media CPM 257

Laurel Papworth

MARCH 13, 2018

Just a quick note to say that there are a couple of spots left for the 2 Day Facebook Intensive Course in Sydney CBD in a few weeks. One person transferred to a later course and another one, well TBH I’m not sure what they are doing LOL. This course is not for the absolute beginner unless you are very confident!

Course 60

Course Social Graph Facebook Analytics 60

Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Of course, Meta is the only one who can tie these things together. The question has been whether a view-through conversion is as valuable as a click-through conversion. Let’s talk about when this might happen and why it can be controversial.

Conversation 196

Conversation Facebook URL Report 196

Jon Loomer

SEPTEMBER 27, 2021

Advertisers can also experiment with Facebook Lookalike Expansion to yield optimal results that scale. Of course, this is not to be confused with Targeting Expansion , which I wrote about recently. A question I often get is related to what percentage you should use for your Lookalike Audience. Is This Necessary?

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Facebook How To System Advertising 212

Laurel Papworth

MAY 19, 2019

July 2019, Sydney CBD Facebook & Instagram for Business course: (2 day Sydney course) Are you wanting to take your Facebook Business Page & Instagram content to the next level? Is this the right Facebook & Instagram course for you? TICKETS FOR SOCIAL MEDIA COURSE. MORE INFORMATION and TICKETS at fabo2.laurelpapworth.com

Course 40

Course Instagram Facebook Hashtag 40

Jon Loomer

JANUARY 21, 2020

One of a Facebook advertiser’s primary goals is to generate quality leads. But it’s a very good option for advertisers who struggle collecting leads the conventional ways. Create Your Questions. Let’s create our questions that will help qualify leads. Now, let’s create our first question.

Facebook 218

Facebook How To Real Estate Template 218

Laurel Papworth

JULY 5, 2017

The 2 Day Facebook Course (Intermediate) is here again! Curriculum of the Facebook course (Sydney, Australia September 2017): Are you interested in: Facebook Content Creation, posting, creating, images, videos, livestream, when to post? Any questions? Facebook Analytics , Insights, KPIs and writing Measurement reports?

Course 45

Course Facebook Social Graph Hashtag 45

Jon Loomer

OCTOBER 24, 2022

Of course, it hasn’t always been this way. Advertisers went from having to defend “inflated” reporting to now needing to find “lost” conversions. Most advertisers didn’t know that it existed, and it was a weird work-around since you were required to select multiple ad accounts in order to access it.

Facebook 196

Facebook Conversation Report Advertising 196

Kikolani

JANUARY 16, 2011

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. I would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today.

Questions 167

Questions WordPress Postrank Blogger 167

Laurel Papworth

JANUARY 23, 2017

Intermediate Facebook Course on Ads, Facebook Insights and PowerEditor/Pixel Retargeting: Mon 6 & Tues 7 February, 2017 in the Sydney CBD. Hey all, I have some spots left in my Facebook 2 day course (it was offered to my email subscribers and current students first). Intended Audience. Workbook (PDF) and printed material.

Course 40

Course Facebook Social Graph URL 40

Jon Loomer

APRIL 19, 2023

One of the most common questions I get is related to scaling Facebook ads: Once you get good results, how do you increase your budget while continuing to get those good results? In this post, let’s discuss what advertisers normally do, the problems with that approach, and how you can do better with a Slow Burn strategy.

Strategy 179

Strategy Facebook Cost Campaign 179

Jon Loomer

FEBRUARY 25, 2020

Within the Messenger portion, I asked the following questions: How advanced do you consider yourself as an advertiser? What is your role as an advertiser? Let’s take a look at how people responded… Advertiser Level. The first question I asked: “How advanced do you consider yourself as an advertiser?”

Survey 201

Survey Facebook Advertising Consultant 201

Twist Image

SEPTEMBER 12, 2014

Have you jumped on board the native advertising train yet? There are few words more buzzworthy these days than "native advertising" (that''s a lie. Yesterday morning, I moderated a panel discussion at Content Marketing World in Cleveland titled, The Hottest Term in Content Marketing: The Opportunities in Native Advertising.

Advertising 93

Advertising Tumblr Publishing Brands 93

Jon Loomer

MARCH 14, 2022

Of course, that doesn’t necessarily mean using only the most effective placements. You, of course, don’t want that. Sometimes, advertisers can micro-manage in this case. The question is whether Facebook properly distributes your budget by placement if you allow it to automatically. Use Breakdowns.

How To 198

How To Facebook URL Cost 198

Jon Loomer

APRIL 3, 2023

Of course not. Add More Questions The more information you demand, the fewer leads you should expect. But, of course, that’s not necessarily a bad thing. But you may also ask questions that are important to you that may help that potential lead realize that they aren’t the right fit.

Facebook 184

Facebook How To Reputation Types 184

Jon Loomer

MARCH 20, 2023

These events benefit Meta advertising. When advertising, my goal isn’t always a sale or lead — particularly when promoting my blog posts. Scroll Depth 50% Of course, you could argue that even a two-minute visit may not be indicative of an engaged user. You could do this all day, of course.

Eventful 176

Eventful YouTube Course Embedding 176

Jon Loomer

FEBRUARY 25, 2021

Privacy as the goal, advertising will suddenly seem very “different” to users. When the iOS 14 ATT prompt rolls out to all users in “early Spring,” they will be given two options: 1) Allow the app to track your activity across apps and websites to provide personalized advertising or 2) Don’t allow tracking.

Privacy 159

Privacy Advertising Facebook Mobile 159

Jon Loomer

AUGUST 8, 2023

Advertisers often use them interchangeably, but they are very different things. Of course, the question is why you’d do that, other than making sure that you don’t exceed the lifetime budget. You’ve violated Meta’s Advertising Standards or other terms. Good question.

Campaign 133

Campaign Notification Advertising Questions 133

Jon Loomer

DECEMBER 11, 2023

One common point of confusion for Meta advertisers is Meta’s expansion of ad targeting. In some cases, advertisers don’t realize it’s possible at all (but is). It’s become too complicated, and advertisers are mostly left in the dark regarding when and how expansion happens. It’s a request.

Advertising 153

Advertising Comparison Conversation Report 153

Twist Image

DECEMBER 27, 2016

Display advertising has a huge problem. When someone says that the 30-second spot is dead or that television advertising (or newspaper advertising. or radio advertising) is dying because of online advertising, they could not be more incorrect. or display advertising) is simply not true. .

Advertising 68

Advertising Adwords Affiliate marketing Publishing 68

Twist Image

APRIL 24, 2014

Not the best question that a marketing professional should be asking, but bear with me on this. The price of advertising (or anything, for that matter) is typically predicated on value. At a more fundamental level, advertising has always been based on the scarcity model. Now, think about digital advertising. Gone forever.

Cost 78

Cost Advertising Analytics Price 78