Buzz Marketing for Technology

SEPTEMBER 22, 2008

This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0 Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!)

Applications 100

Applications Social Networking Web 2.0 Brands 100

Laurel Papworth

APRIL 21, 2010

They then assumed companies would pay at least $5 per CPM ( cost per 1000 impression s). is a bust – Advertising doesn’t work (6). They figured out that every wall post receives almost exactly a 1 to 1 impression (0.96:1). Example given – 2 wall posts a day will garner 60 million media impressions a month.

CPM 77

CPM Facebook ROI Web 2.0 77

SocialFish

MARCH 14, 2011

Can we use one of the free platforms that contain advertising? Livestream and Ustream have upgrades for about $350 a month that contains non-advertising broadcast pages. If yes, what are the costs for a line drop? What platform will we use to live stream the experience? Livestream, Ustream and Qik are a few.

Eventful 181

Eventful Questions Ustream Film 181

Techipedia: Tamar Weinberg

JANUARY 19, 2010

1: Opportunity Cost – Every time you spend a minute on social media is one minute you potentially lost revenue. This inherent cost needs to be included in any equations you make when allocating resources. The good thing about social media is that the opportunity cost tends to mostly be time.

Social Media 164

Social Media Yahoo Discount Training 164

The Marketing Blog

JUNE 22, 2008

Revenue model Revenue sharing tie ups with SMS service provider, Accessory Providers etc Low cost Banner Advertisements (Local/National) Generating traffic for CPC/CPM based ads. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

Startup 100

Startup Web 2.0 CPM CPC 100

Buzz Marketing for Technology

JULY 28, 2008

Home > Web 2.0, Only now with Web 2.0 batsontr@mit.edu Cite this Site Trent Batson , "Web 2.0, This flaw apparently allows Web surfers to be spoofed, directing them to fake Web sites to gain passwords and load malware on their computers. Web/Portals. Register with Campus Technology.

Web 2.0 202

Web 2.0 Wireless Telecommunications Education 202

Convince & Convert

SEPTEMBER 21, 2010

As Charlene Li said recently, social media trades media cost for labor cost. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. 2)Social media exposes your privacy 3)Social media resplaces advertising [link] francine hardaway Great list, Jason.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Laurel Papworth

AUGUST 3, 2010

Also, Featured Posts are a nice read. :) Technorati Tags: Australia , election , getup , Politics , social media , social networks , tony abbott , women , youtube Related posts Web 2.0 Reductions in Australian Health Workforce cost; 2. Reduction in Healthcare cost; 3. Reduction in lost productivity cost; 4.

Mashup 100

Mashup Flash Mob Avatar Technorati 100

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

Your responsibility as a marketer is to understand that permission marketing might actually take work, but the other extreme is to choose an easy way out that will likely have a cost that may be hard (or impossible) to recover from. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Since the organization’s mission relies on storytelling, Stacey says, “social media represented a way for us to share those stories with the broadest possible audience for the lowest possible cost.&# She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Buzz Marketing for Technology

JULY 7, 2008

Ok, ok, maybe they do in terms of commercial viability, but inherently there is motion from channel to channel based on content, time, cost, benefits, etc. Even if you do change behaviors, I’m not convinced you’ll know why or that it is sustainable or that the cost model you put in place is sustainable. advertising.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

JUNE 27, 2008

Case Study: Papa Johns Pizza Company Slices Travel Costs with GoToMeeting Corporate Citrix Online. Suns Open Work Program Cuts CO2 Emissions, Reduces Real Estate Costs, Improves Job Satisfaction; Additional Focus on Energy Efficient Products, Greener Datacenters Delivers Value for Sun and Customers. Collaboration 2.0.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Techipedia: Tamar Weinberg

MARCH 4, 2010

Yes it shows the impact that social media can have on a business, but possibly more important, it shows how social media has changed the advertising and marketing game all together. For more than 50 years marketing and advertising has been ran by the big guns on Madison Avenue. That’s gotta be more luck than skill no?

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JULY 15, 2009

The only substantial cost for you is time. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. The best part? Access to these social media communities is free. We’re seeing an incredible paradigm shift from a paid model to a virtually free model.

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you don’t buy the extended warranty it costs you just to call and try to get help. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Had many issues with my Apple Ipod and they seem to just have the attitude “You bought it, your headache.&#

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JULY 21, 2009

Every bad sale costs you five. Here’s some more food for thought: Every blog post or negative review costs you thousands of customers. Some will go the extra mile to share with their friends exactly why they’re moving on, too, so don’t make any missteps that will cost you business down the road.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Laurel Papworth

MAY 14, 2010

New cost-efficient ways of transporting loaded containers was the most sophisticated one I saw. is a bust – Advertising doesn’t work (6). Though I didn’t understand what all the projects were about so it’s possible that it IS there, but hiding. MillionBrains Have a look at their challenges. Related posts.

Crowdsourcing 94

Crowdsourcing Social Media Social Networking Project 94

Social Media Strategery

OCTOBER 12, 2008

government 2.0 , public sector , social media , web 2.0 I’m one of the leads for our social media/Government 2.0 In private sector markets commerce, entertainment and advertising, the “social web&# serves the purpose of generating transactions. What other differences do you see?

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Convince & Convert

FEBRUARY 11, 2010

In an interview with PC Pro, mobile Mozilla’s vice president Jay Sullivan explained , “Anyone who knows JavaScript and HTML can develop a great app without having to learn a specific mobile platform,&# cutting costs and greatly simplifying the process. You know what’s not a good idea? Pissing off Google.)

Social Media 113

Social Media Strategy Apple iPhone 113

Buzz Marketing for Technology

JUNE 27, 2008

Advertise |. Web Worker Daily. Busyness vs. Burst: Why Corporate Web Workers Look Unproductive. There’s a culture clash inside office buildings where workers from the busyness economy sit in cubicles next to workers from the burst economy — web workers. frogpond _ Innovationsberatung » Web 2.0

Wiki 247

Wiki Web 2.0 RSS Products 247

Techipedia: Tamar Weinberg

MAY 12, 2010

And since the cost of adding calls to action on a website and/or sending email messages is relatively low (email sends are arguably the least expensive weapons in your marketing arsenal), failing to do so is an almost unforgivable sin for any enterprising social marketer. Tamar is also the author of The New Community Rules (July 2009).

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

MAY 19, 2008

Here’s what Sprint is thinking: you’re wasting our valuable customer service dollars and our errors are costing us too much money, so we’ll drop you and we’ll save big. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. But boy, that’s really convenient.

Reputation 100

Reputation Airlines Digg MySpace 100

Buzz Marketing for Technology

JULY 24, 2008

Do you know what is often the biggest cost in a corporation in terms of knowledge sharing? advertising. Categories. Announcements (26). Blogs (28). Business (22). Collaboration (16). Content Management (2). Intellectual Property (4). Knowledge Management (35). Memes (10). PayPerPost (1). Technology (28). Time Management (3).

RSS 100

RSS Plaxo Meme Telecommunications 100

ProBlogger

JUNE 26, 2011

You can create social bookmarking links, article links, web 2.0 Advertising takes money. However, I’m a fan of SEO and ranking your website because it’s a low cost solution as long as you don’t mind putting in consistent effort and have time. For blogs with a small readership, this won’t come so easily.

SEO 42

SEO How To Engineering Web 2.0 42

Social Media Strategery

MARCH 10, 2009

Yet, they have a very open blog that’s advertised on the official TSA website and in airports around the country. From what I’ve heard and read, one of the largest hurdles to clear is getting leadership to buy off on Web 2.0, Facebook firewall gov20 government government 2.0 That made things much easier.

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Techipedia: Tamar Weinberg

MARCH 17, 2010

This includes everything from acquiring permits, to negotiating with shippers, to figuring costs out with any non-for-profit you may be working with. Work With Web Developers to Update Your Site for Web 2.0 The difference is updating your website to Web 2.0. Once the web 2.0 Once the web 2.0

Communities 237

Communities Twitter Web 2.0 ROI 237

Buzz Marketing for Technology

JUNE 27, 2008

Have you considered the real cost? ;-). Advertising. Measure Traffic with the Google Web Site Trends Bookmarklet. Friendfeed Can Disrupt Search and Reshape Advertising. Why Your Car May Soon Be Driving Digital Advertising. Will Waugh on Friendfeed Can Disrupt Search and Reshape Advertising. April 2008.

Bookmarklet 238

Bookmarklet Yahoo RSS Feed 238

Techipedia: Tamar Weinberg

JANUARY 25, 2008

She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. As previously stated, users in the social news sphere find what’s newsworthy (e.g. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity.

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Bare Feet Studios

MARCH 1, 2009

I write this because I find it so frustrating that our tourism, advertising, and PR leaders are still doing things in such old-fashioned, expensive, boring, and ineffective ways. I think they’re done by people who only know TV advertising. They don’t get that a web site is interactive, apparently.

Tourism 40

Tourism Campaign Sites Social Media 40

Buzz Marketing for Technology

JUNE 27, 2008

advertisement. Accentures View on Web 2.0 Publisher at CIO magazine, Bob Melk, talks to Accentures Blair Jones about the emergence of Web 2.0. Get Control of Mobile Data (and More): Improve security and reduce costs with a mobility management platform (Video webcast). Innovation. job search. leadership.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Buzz Marketing for Technology

JULY 24, 2008

In an environment in which newspaper revenues continue to be decimated by free classifieds on Craigslist.org and the shift from paper to digital consumption of their product, the owners are facing an advertising gap. Whats also fascinating is that apparently folks over 62 notice Web advertising more than younger people.

Conference 279

Conference Study FeedBlitz Research 279

Buzz Marketing for Technology

JUNE 27, 2008

I currently use gmail, but have continued to use Bloglines simply because there is only so much switching costs [Read More]. Advertising. Measure Traffic with the Google Web Site Trends Bookmarklet. Friendfeed Can Disrupt Search and Reshape Advertising. Why Your Car May Soon Be Driving Digital Advertising.

Google Reader 273

Google Reader Google Bookmarklet RSS 273

Techipedia: Tamar Weinberg

JUNE 30, 2008

They both have their places in the web 2.0 The simple fact remains that Twitter is taking a pounding on traffic and spam, raking up more and more costs with no revenue model. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. and social media sphere.

Twitter 199

Twitter Microblogging MySpace Comparison 199

Webbiquity SMM

SEPTEMBER 10, 2012

Sandy is an active thought leader in helping businesses transition into an era of social business, as well as the award-winning author of two best-selling books: The New Language of Business: SOA & Web 2.0 , and The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market. Beth Comstock. bethcomstock.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Ultimately, there will be overhead “costs,&# such as monitoring your evangelists’ representation of your brand. Investing in a campaign that rewards your satisfied users to become your ambassadors is more cost effective than paying a sales agent with the added benefit that nobody likes a sales agent but we all love our friends.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

Now let’s assume one of the bloggers responds with, “I have read your email carefully and it would appear that you have omitted the part where you request my advertising rate card.&# (Yes, forget about organic promotion. You say, “this is merely a story idea as there’s no advertising budget.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

If we sell out we might make money but the cost is way to high. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. If we allow ourselves to continue without correcting the problem, sooner or later that internal conflict will undermine our efforts and we will be forced to compensate.

Reputation 125

Reputation Chemicals Issues Consultant 125