Since social media became more mainstream, traditional advertising has long been the brunt of points of view that it’s on its way out. While there’s no doubting that social media can offer a much better return as far as in-depth analysis goes on campaigns, investments and success metrics, it’s missing the point a little to say this is where all advertising success happens. While Pepsi may have switched their $20 million ad budget to social media for at the Superbowl, the majority of advertisement at that event still comes from TV slots. Elle Magazine. MORE >>

If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. This is why today on Facebook seems so familiar to me – while the buying process is less about keywords and more about precise targeting – the costs seem awfully familiar. Trick 1) Place specific Job Titles into the Likes and Interest field. Tweet This! MORE >>

When a business starts investing in online media for the first time, the first step for its digital media specialist is to educate company management in cost per click (CPC, also known as pay per click or PPC) as a benchmark to establish the effectiveness of purchased media channels. While it is important to minimize costs in order to keep a sustainable operation, it is far more important to invest in advertising channels that actually lead to sales. CPA is an effective way of cost advertising because the publisher only gets paid when a channel delivers on conversion. MORE >>

Some industry executives are concerned that Facebook and its ilk may in fact be reducing the overall pricing of CPMs, or the cost-per-thousand impressions, that are the basis for online ad pricing. The challenge is not that Facebook and other social networking sites are underpricing advertising, it’s that the context is different in online communities. If you wanted to advertise a new baby pram, you wouldn’t necessarily choose a TV show about cars or a magazine about trucks to do it, would you? is a bust – Advertising doesn’t work (7). Web 3.0, MORE >>

Think about it – its totally possible to take some public attributes from someone’s Facebook profile and create a Facebook ad campaign (shameless plug – I am in the middle of writing my 3rd book – Facebook Advertising for Dummies – due out this fall by Wiley – which is why this is so exciting to me!). So how much did this targeted advertising cost you say $100, $200, $1000?? Try $1.94 – he set up the ad to be CPC with a $10 cost per click and within a few days I was dialoging with him and setting up a time to talk. Read on …. Tweet This! Share this on Facebook. MORE >>