Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! I presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience!

Quantcast 188

Quantcast Data comScore Microblogging 188

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. If Facebook plugins aren’t integrated into the main company website, a great deal of potential traffic—and revenue—is being lost. 6. Too many clicks. 9. Ineffective plugin use.

Conversation 276

Conversation Facebook Guidelines B2B 276

Buzz Marketing for Technology

SEPTEMBER 7, 2011

“I wish we didn’t have to spend 10 hours creating a report every month to show [advertisers] that what we’re doing is worthwhile.” I know it sounded like plenty of roles I had within major companies! Victoria Harres, PR Newswire. Does that sound like your job?

Jive 210

Jive Facebook ROI Social Media 210

Buzz Marketing for Technology

MAY 18, 2011

It takes a certain size company to be able to take one individual and let them control all forms of media. If your company is too big then you get owners of each media and the silos they create – minimizing your chance to optimize across them all.

Focus Group 254

Focus Group Buy Price Advertising 254

Buzz Marketing for Technology

JUNE 8, 2011

Some advertising agencies charge you hundreds of thousands of dollars to create what they call the “ideal customer persona”. I discussed how you can do this for FREE with Facebook in a prior post called Generating a Buyer Persona with Facebook Advertising but unfortunately you do get what you pay for.

Data 241

Data RSS ROI Eventful 241

Buzz Marketing for Technology

APRIL 4, 2013

Posted in Advertising Applications Content Marketing Crowdsourcing Visual Recognition. Other companies like smartsy are showing a more targeted approach to visual recognition, allowing consumers to use devices they already have and apps they already use to interact with the world in specific ways. At first it.

Crowdsourcing 185

Crowdsourcing Applications Mobile Hashtag 185

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. And you would be surprised what I hear.

Feed 264

Feed Feedly News SEO 264

Buzz Marketing for Technology

FEBRUARY 29, 2012

Join Jeff and Paul as they discuss how Paul has made the shift from working within a large company doing B2B marketing, to thriving in a start up environment where he’s focusing on social, amongst other things. Related posts: Why Your Marketing Needs Real-Time Data Another Advertising Week in New York is upon us and.

B2B 194

B2B Marketing Data Influencer 194

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Tags: Advertising Blogging Content Marketing Facebook Inbound Marketing Interactive Marketing Online Advertising Social Media Social Networking.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

MARCH 23, 2011

Let’s say you’re an auto insurance company. And that media could be in the form of an advertisement or in the form of paid content. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car.

Insurance 213

Insurance Paid Search eBook Buy 213

Buzz Marketing for Technology

JUNE 5, 2013

These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay off. So optimizing company websites for mobile is a no-brainer. Increase the reach of your TV advertisements by posting them online. Brand Consistency.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

SEPTEMBER 3, 2014

With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches. The core of truly effective strategic planning lies in researching your customers in deep detail and really getting to know them.

eBook 223

eBook Loyalty Research Data 223

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

MAY 23, 2012

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. When you make advertising and media decisions, and socialize your systems and incorporate social data into everything you do, your decisions systems are enhanced and provide a more immediate ROI.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Buzz Marketing for Technology

FEBRUARY 2, 2011

Brinker recently published an article in Advertising Age titled, The Case for a Chief Marketing Technologist (September 29, 2010), in which he states: “Marketing has become deeply entwined with technology. In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker. No related posts.

Marketing 265

Marketing iPad Applications B2B 265

Buzz Marketing for Technology

JUNE 9, 2010

New customers will cost a lot to acquire and in their first year or two deliver small revenue as the relationship between your company and the new customer is growing. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. (Which is what the CEO and the market wants from you anyway!). Tweet This!

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Buzz Marketing for Technology

APRIL 3, 2011

Meanwhile, at the same time media, advertising, technology, and brand are all moving towards a singularity and, as such, digital marketing becomes the easy moniker with which to refer to all these changes. There are also other great companies who compete directly with us. I don’t want however to overstate the case.

Sharepoint 261

Sharepoint Microsoft Marketing Content management systems 261

Buzz Marketing for Technology

SEPTEMBER 8, 2010

The problem is, most B2B companies don’t have a strong why. Tags: Advertising Branding Communications Content Marketing Innovation Lead Generation Social Media Strategy. Simon’s approach to messaging is very unique in the sense that – All organizations function on 3 levels. What you do, How you do it and Why you do it.

B2B 243

B2B Marketing Airlines StumbleUpon 243

Buzz Marketing for Technology

FEBRUARY 16, 2010

If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. Does it relate to the major growth initiatives of your company? I think B2B marketers really need to think and act more like a media house themselves. What is your publishing calendar?

B2B 187

B2B Content Marketing StumbleUpon 187

Buzz Marketing for Technology

OCTOBER 10, 2008

Advertising - Base Your Advertising On The Benefits Katherine Says Goodbye to Cigarettes. RSS Advertising Info News & Events Work at About SiteMap All Topics Reprints Help User Agreement Ethics Policy Patent Info. Privacy Policy Our Story Be a Guide ©2008 About.com, a part of The New York Times Company.

Hotels 280

Hotels Energy Forums Policies 280

Buzz Marketing for Technology

MAY 9, 2012

It appears to us that companies that make million-dollar decisions on this kind of “static” data are doing themselves a disservice. Ideal Customer Persona – made with Social Data Some advertising agencies charge you hundreds of thousands of. It’s all relative The speed with which social media spreads ideas and.

Data 222

Data Sample Samples Survey 222

Buzz Marketing for Technology

MAY 22, 2013

Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. Along the way, there are a number of touch points, including email, direct marketing, advertising, customer service, and so on.

Meeting 232

Meeting Strategy Retail Compete 232

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies. These applications of social media analytics only scratch the surface though.

Process 205

Process Analysis Compete Data 205

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Be aware, however, that Facebook has guidelines concerning calls-to-actions, offers and anything else resembling blatant advertising on company pages, so it’s important to make sure you’re current on usage guidelines. One of the most important aspects of Facebook marketing is finding out who’s using it to access the company website.

Brands 279

Brands Facebook Guidelines Conversation 279

Buzz Marketing for Technology

SEPTEMBER 22, 2010

It’s your most pure form of customer advocacy and lot easier and cheaper to save an existing customer than it is to do constant marketing campaigns to get new, ambivalent customer to sign up with your company! Bravo AT&T! Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This!

iPhone 258

iPhone Reputation B2B Social Networking 258

Buzz Marketing for Technology

AUGUST 5, 2014

Amber set the stage with a discussion of Real-Time Marketing (RTM) and some examples of companies doing it right. This set the stage nicely for Greg and Adam to discuss their companies success in RTM. MasterCard’s theory was built on the idea that a brand that replies to a tweet can be worth more than years of advertising.

Eventful 100

Eventful UGC Marketing B2B 100

Buzz Marketing for Technology

OCTOBER 5, 2013

When I’m playing Scrabble with my wife on a Saturday night, we’re just enjoying the company and the time together, and there’s nothing really serious about it. LH: One of our clients, Serena Software, makes a software application that help large companies manage the flow and upgrade of other software applications on mainframe systems.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Buzz Marketing for Technology

DECEMBER 15, 2010

If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. Trick 2) Put the 20 top companies you want to target into the Workplaces field. Tweet This!

Advertising 261

Advertising B2B Facebook Adwords 261

Buzz Marketing for Technology

JUNE 27, 2008

In the last recession, online spending cratered along with the rest of the advertising industry. Technology: Interactive Marketing , Marketing & Advertising , Marketing Measurement. This is a document excerpt EXECUTIVE SUMMARY. Many economists now believe we are in, or approaching, an economic recession. Analyst: Josh Bernoff.

Research 208

Research Strategy Policies Marketing 208

Buzz Marketing for Technology

JUNE 23, 2009

Similar to the.com land grab that happened in the late 90’s, you should secure your company name on as many social sites as you can. Do some Advertising You will find that advertising on Facebook is unlike any other advertising experience you have ever had. Be sure to get your employees involved.

Facebook 150

Facebook Syndication Tips Marketing 150

Buzz Marketing for Technology

NOVEMBER 28, 2012

From this, a company could reproduce this experience in its stores—whether through its associates or with product displays placed near checkout. But where we may fall short is the reverse: using online data to improve brick-and-mortar efforts. They integrate in-store purchase data to customize online experiences.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Buzz Marketing for Technology

JUNE 27, 2008

ADVERTISEMENT. Take my 20 best people, and virtually overnight, Microsoft becomes a mediocre company." This quote from company Chairman Bill Gates epitomizes the importance of maintaining high-performing talent in todays knowledge-based organizations. 1 2 3 « Previous Page ADVERTISEMENT. ADVERTISEMENT.

Knowledge Base 100

Knowledge Base Survey Microsoft Study 100

Buzz Marketing for Technology

JULY 2, 2008

LinkedIn Company Profiles | March 20, 2008. Company Info. Advertising. LinkedIn Mobile Demo for the iPhone. From: linkedinmarketing. Views: 6,245. in QuickList. Facebook Vs. MySpace (and LinkedIn). From: oneparkave. Views: 6,540. in QuickList. From: linkedinmarketing. Views: 5,001. in QuickList. LinkedIn-PCR Tutorial.

OpenSocial 276

OpenSocial YouTube LinkedIn MySpace 276

Buzz Marketing for Technology

JUNE 27, 2008

Advertise with KMWorld. Advertising Info. Print Advertising. Online Advertising. They were distributed fairly evenly by company size and across industry, education and government sectors. They will go to a colleague (8 percent) before they try the company intranet. Benefits manual for my insurance company.

Insurance 124

Insurance Pharmaceuticals Sample Samples 124

Buzz Marketing for Technology

MARCH 16, 2009

The interactions people may have with your brand will be limited to the people they interact with from your company. Yet many companies limit the use of Social Media at work which I think is very short sighted. "Of But on Facebook that interaction is relatively low and un-engaging.

Social Networking 109

Social Networking Brands Guidelines Flickr 109

Buzz Marketing for Technology

NOVEMBER 25, 2008

Marketing is the interface a company builds to interact with the marketplace and the customer base. The marketing group, combined with the sales force, is the point in the company where the market understanding resides.

Marketing 100

Marketing Startup Consultant Groups 100