Waxing UnLyrical

JULY 27, 2011

In fact, I counted at least seven advertisements with QR codes in May’s issue of Elle Magazine. So the main point is this: don’t let the flashy, shiny thing – whether it’s a QR code or whatever hits the marketing circuit next – distract you from asking the questions you should ask before every marketing campaign.

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SMS Sample Samples Campaign 264

Waxing UnLyrical

FEBRUARY 26, 2013

In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” ” What this means is that professional advertisers have a one in one thousand chance of going viral and that percentage is static. His findings are pretty illuminating.

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Content Study Flickr Advertising 256

Waxing UnLyrical

SEPTEMBER 29, 2017

A3 #measurePR without clear objectives, think about measurement only after the end of a campaign not to allocate appropriate budgets #amecmm #measurepr. On common PR measurement fails: No data collected of the campaign because the client thought of measuring after the campain is over #measurePR #amecmm #measurepr.

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Consultant Banking Metrics Data 163

Waxing UnLyrical

JUNE 5, 2018

In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes! Let your data explain the need! Think Google Analytics.

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Even more fantastic would be revenue rates by campaign captured in Google Analytics. “If you can’t measure it, you can’t manage it.” ~ Peter Drucker.

Metrics 100

Metrics Advertising Campaign Education 100

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Share of Voice reached 55%.

Banking 218

Banking Sentiment Campaign Team 218

Waxing UnLyrical

DECEMBER 20, 2012

Pay for a Facebook ad campaign that targets the most likely prospects (who you think will convert to customers). Run traditional advertising campaigns, and include either a call to action, or show the link, for the Facebook Page. Ask friends, family, employees to Like the page.

Communities 234

Communities Facebook How To Consultant 234

Waxing UnLyrical

DECEMBER 14, 2016

All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. Source: Nielsen Global Trust in Advertising Survey. You can track customers right from your advertising efforts to where they make the purchase.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Waxing UnLyrical

JUNE 15, 2016

I chose to launch a campaign through Kickstarter to do this. Using my background in writing, video production and social media, I developed a campaign that had all of the elements needed to engage the target audience. I found that to be a valuable tactic in gaining more pledges and visitors to the campaign page.

CPC 100

CPC Campaign Communities Organization 100

Waxing UnLyrical

APRIL 25, 2012

Online and offline PR can (and should) go in sync and, for a particular campaign like this, engaging the audience through Twitter/Facebook/YouTube could have taken the campaign to a different level altogether. A unified message has more impact than several disjointed ones. I believe the Bull managed to lure a lot of people in.

Energy 160

Energy YouTube Travel Campaign 160

Waxing UnLyrical

MAY 11, 2016

It can be extremely unpredictable and it’s not guaranteed like advertising. Influencers are not only a hot topic for brands, they are a great way to get the word out about your campaign without the traditional constraints of lengthy lead times all while measuring your success. It can also be hard to measure. More than 2.9

Automotive 100

Automotive Conference Influencer Campaign 100

Waxing UnLyrical

NOVEMBER 30, 2016

Before you jump straight into your new advertising strategy, remember that storytelling in the context of marketing isn’t just about producing a narrative – it’s about describing your brand across multiple channels using different tools and methods. Who’s doing it right?

Brands 100

Brands Loyalty Authentication Statistics 100

Waxing UnLyrical

MARCH 30, 2015

5 Clever Social Media Marketing Campaigns that Went Viral. And because “April Fools is a great time for companies to get a bit playful with their advertising,” says Chris Quigley as he examines some campaigns that generated buzz last year. Why: Do you remember how (or when) #firstworldproblems became a thing?

Marketing 100

Marketing Startup Consultant Flickr 100

Waxing UnLyrical

MARCH 31, 2019

In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). AI and machine learning promise to show you what’s working, what can be optimized, and when you should fold your cards on any given campaign, social network or tactic.

Analytics 164

Analytics Influencer Issues Metrics 164

Waxing UnLyrical

DECEMBER 7, 2016

Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Bad reason: Because you’ve always done them… So, why stop now?

Press Release 100

Press Release Startup News Journal 100

Waxing UnLyrical

AUGUST 19, 2015

Having common language and measurement approaches is crucial for organizations and professionals, particularly those that use a combination of public relations agencies, media monitoring services and in-house media teams to measure campaigns across brands, units and countries. Advertising Value Equivalency (AVE).

Report 100

Report Committee Comparison Journal 100

Waxing UnLyrical

FEBRUARY 24, 2016

In addition, there are other brands that advertised during football’s biggest night that you may want to check out. While Snapchat has been used for brands and other public relations campaigns, it can be used for collaborative and teamwork efforts as well.

Collaboration 100

Collaboration Platform Class Proposal 100

Waxing UnLyrical

JANUARY 29, 2019

This is a valuable benefit, especially when carrying out targeted campaigns, ensuring that these marketing pushes are error free and on brand at all times. Businesses can create posts, messages and advertising copy pre-emptively, and then use AI tools to publish the posts on a pre-set date. Feature #5: Efficient dashboard.

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Features Marketing Statistics Template 169

Waxing UnLyrical

AUGUST 16, 2012

A corporation of more than four decades, The Greensheet is a Texas staple known for classified and display advertising that connects buyers and sellers. Actually, the charitable campaign approach was almost their entire strategy. It worked, too. Bounce took the local championship and advanced to the nationals.

Journal 175

Journal Compete Team Klout 175

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. Keep in mind I did not say infinite.

Marketing 100

Marketing B2B Meme Organization 100

Waxing UnLyrical

JANUARY 4, 2011

Neither convinced nor converted Despite campaigns such as the pink chaddi, the Indian psyche towards social media can be best termed as skeptical, at the moment. Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. All this via one bare-bones blog and a Facebook group.

Social Media 195

Social Media Postrank Flickr Class 195

Waxing UnLyrical

JANUARY 24, 2011

Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering. AdWords campaigns require keyword research, account set up and maintenance, and ongoing tweaking and optimization to get results.

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Tools Adwords Marketing Class 247

Waxing UnLyrical

OCTOBER 18, 2011

While Facebook is busy elsewhere, Maltese companies have been busy taking the opportunity to experiment and develop campaigns and promotions, many of which pay little or no regard to the promotions guidelines. The consequence is that Maltese consumers are being bombarded with Facebook competitions and advertising.

Hotels 151

Hotels Guidelines Project Groups 151

Waxing UnLyrical

APRIL 15, 2016

Through our platform, you can choose from a wide range of different campaigns, keeping your followers engaged and diversifying your social media accounts… Oh and did I mention we’re going to pay you? where it will parade its “influencers” in front of potential advertisers. That was a Champion (i.e.

Influencer 100

Influencer Marketing Banking Guidelines 100

Waxing UnLyrical

JUNE 25, 2014

There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. The McDonalds #McDStories campaign is a classic example; the hashtag unleashed a barrage of stories of food poisoning and animal cruelty, not exactly what the brand had in mind. For the most part, brands use it well.

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Social Media Hashtag Campaign Flickr 208

Waxing UnLyrical

OCTOBER 17, 2019

Unlike online advertising or organic search, where you know what content people clicked and what they did on your site afterward, traffic from PR activities is much harder to identify and track. Hopefully, this guide has shown you how to demonstrate the success of your PR campaigns without having to buy yet another piece of software.

Metrics 173

Metrics Analytics Google Press Release 173

Waxing UnLyrical

JANUARY 6, 2016

The first step is to develop a strategy: what is it you want your Internet marketing campaigns to accomplish? Objectives for Internet marketing campaigns usually include one or more of the following, with varying degrees of emphasis: E-commerce revenue generation. Pay-per-click advertising. Identify your objectives.

Strategy 100

Strategy Marketing SEO Campaign 100

Waxing UnLyrical

AUGUST 15, 2019

A total of 1 million advertisers currently leverage sponsored Instagram Stories for further brand enhancement. 5% are taken to a campaign page. It’s estimated that around 50% of businesses which are active on Instagram leverage Stories to facilitate brand recognition, brand awareness, customer engagement, and brand loyalty.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Waxing UnLyrical

JUNE 17, 2011

It’s ironic that one of the most talked about shows on TV these days is Mad Men , a drama set in the 1960′s following a bunch of sex-crazed advertising execs on Madison Avenue. Many of these advertising veterans are completely dumbfounded by the massive change in the industry. Guest post by Joe Witte. They loved them.

Crowdsourcing 217

Crowdsourcing Travel Advertising Education 217

Waxing UnLyrical

APRIL 26, 2018

Statistics can draw us into a campaign. It’s the “owned” in the PESO model and the foundation upon which we build our campaigns. The Health Gap campaign included traditional print and outdoor advertising, earned media , organic and paid social media, influencer marketing and programmatic ads. Guest Post by Mike Connell.

Case Study 168

Case Study Communities Study Statistics 168

Waxing UnLyrical

APRIL 11, 2016

If you’re not already leveraging the power of influencer marketing for your campaigns, you’re missing out. Build Your Influencer Relations Campaign with Six Steps. In the meantime, let’s see what they and several past #measurePR guests have had to say about influencer marketing in this week’s roundup.

Influencer 100

Influencer Marketing Banking Guidelines 100

Waxing UnLyrical

JUNE 8, 2016

Do you remember the last time you had fun with an advertisement? If you’re looking to kickoff a campaign, Snapchat is a channel you need to consider. This takes the pressure off you and your audience, as they don’t feel as if they’re being advertised/marketed/PR’d towards.

Cost 100

Cost URL Price Advertising 100

Waxing UnLyrical

JULY 18, 2011

That said, there are lots of very creative people in the UK and great things going on in tech (like Tweetdeck ), creative ( Moshi Monsters ), as well as advertising and PR. CK: This is a famous cliché, but my favorite campaign is the one we are working on now. Mainland Europe is extremely varied. The Nordics are way ahead, for example.

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Tweetdeck Issues Campaign Comparison 185

Waxing UnLyrical

MAY 31, 2018

Contrary to popular belief, lawyers do not enjoy making your job harder by nixing your creative campaign ideas. Without realizing it, some companies and agencies risk being sued or fined thousands of dollars because their campaigns break the law. Guest Post by Kerry O’Shea Gorgone.

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

NOVEMBER 1, 2010

One planned initiative will involve the development and advancement of a comprehensive set of standards to measure results of public relations campaigns. Gary was kind enough to sit down with me over Skype to chat a little about this initiative. Here’s a clip.

Class 258

Class Education Metrics Creative Commons 258