Jon Loomer

FEBRUARY 24, 2024

Presumably, it’s 30 percent of the cost of the entire campaign, from the scheduled start to the end date. This fee won’t apply if you boost from the web or a non-Apple mobile device. Will Meta do everything to try to discourage it and divert advertisers from that decision? I just can’t imagine anyone doing that.

iPhone 158

iPhone Apple Cost Small Business 158

Jon Loomer

JANUARY 9, 2020

In advertising, a specific product or service may only be relevant to owners of certain devices. In such cases, an advertiser may want to control whether the ad is only seen by those who use that specific device. Comparing and overlapping audiences is one of my favorite topics of Facebook advertising.

Mobile 174

Mobile Instagram Facebook How To 174

Social Media Strategies Summit

SEPTEMBER 12, 2019

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? How does programmatic advertising work? Source: Choozle.

Advertising 118

Advertising CPM CPC Buy 118

The Realtime Report

DECEMBER 27, 2016

How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. Here is how you can embark with a successful mobile marketing strategy.

Mobile 135

Mobile Strategy SMS Automotive 135

Social Media Strategies Summit

JANUARY 2, 2020

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. But the campaign didn’t end on social.

Campaign 166

Campaign Meme Instagram Social Media 166

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

Metrics 52

Metrics Influencer Campaign CPA 52

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Oktopost

JANUARY 13, 2020

The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. 60% of advertisers on Quora are B2B. There are several factors that make Quora especially well-suited for B2B advertising. What Types of Campaigns Can I Run?

B2B 119

B2B Advertising Campaign Statistics 119

The Realtime Report

DECEMBER 27, 2012

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. Where were these mobile ads leading viewers?

Mobile 170

Mobile Automotive Sports Travel 170

Ignite Social Media

MARCH 11, 2019

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. However, it’s critical for marketers to explore new social media advertising opportunities to reach new audiences and diversify their paid media mix. Pinterest Promoted Videos at Max Width.

Advertising 112

Advertising Social Media Real Estate Facebook 112

SocMed Sean

MARCH 1, 2022

Here are some thoughts about including YouTube as an effective part of your campaigns. Marketers can grow brand awareness by diversifying a campaign and concentrating on some of the other channels a brand’s audience visits. Mobile Adoption Continues To Drive Video Adoption. Increasing mobile adoption is driving video adoption.

YouTube 204

YouTube Strategy Automotive Marketing 204

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way? . Walmart’s “mobile-ad blitz” ran for 72 hours. ” The result?

Mobile 149

Mobile Team Retail Journal 149

Pixlee

APRIL 28, 2021

In fact, 84% of consumers say they trust peer recommendations above all other sources of advertising. In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. This is where user-generated content (UGC) campaigns come in. Let’s start!

Campaign 97

Campaign UGC Content Sports 97

The Realtime Report

JULY 18, 2014

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Adidas’ all in or nothing campaign truly captured the intense emotions of the tournament, and racked up 917,000 mentions on Twitter with #allin or nothing. The #AskZlatan interactive campaign earned over 10.5

Campaign 176

Campaign Social Media Statistics Sports 176

Socialmedia.biz

JANUARY 14, 2020

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

Mobile 90

Mobile Engagement Organization Video 90

The Realtime Report

FEBRUARY 27, 2014

The brand’s #LiveForNow campaign encourages consumers to submit “unbelievable” Vines (six-second videos) for the chance to see their video on huge billboards in seven British cities ( AdAge ). Send us your Vines for a chance to feature on billboards across the UK #LiveForNow [link]. Pepsi Max (@PepsiMaxUK) February 25, 2014.

Campaign 164

Campaign Advertising Video Social Media 164

Sherrilynne Starkie

JULY 19, 2014

Now advertisers have a new way to manage Facebook ads on the go. Ads Manager is now available on mobile devices. Using the Facebook (iOS, Android and mobile site) apps, marketers can now: Pause or resume campaigns. Marketers can access Ads Manager on mobile from the Ads Manager bookmark in the Facebook app.

Facebook 319

Facebook Mobile Privacy Advertising 319

Likeable

AUGUST 13, 2019

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. However, the use of this format is limited to one advertiser per day. Hashtag Challenge. Branded Lenses.

Advertising 93

Advertising CPM UGC API 93

Hootsuite

AUGUST 8, 2022

It’s a free mobile service that offers text messaging, voice and video calls, group chats and more. Your KakaoTalk marketing campaign might extend far beyond South Korea. There are plenty of ways to advertise your brand on KakaoTalk, and they’re all worth your time. What is KakaoTalk? KakaoTalk’s official chatbot logo.

Mobile 83

Mobile FAQ HootSuite Retail 83

The Realtime Report

OCTOBER 2, 2012

Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. Lexus reached players in several different ways via the mobile game. The campaign ran for a short period of time only, from September 24-28. Why so brief? ”

Mobile 156

Mobile Automotive Campaign Influencer 156

agora pulse

MARCH 14, 2018

Video advertising is dominating on multiple social media platforms. Many businesses flock to Facebook and Instagram for their video ad campaigns, but YouTube Ads is a powerhouse brands shouldn’t ignore. YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system. We wanted to change that.

YouTube 103

YouTube Campaign Adwords How To 103

Buzz Marketing for Technology

FEBRUARY 23, 2010

As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. So then it becomes a question of where to start with Mobile and I have been working on this for a while now incorporating Mobile into some of our campaigns.

Mobile 173

Mobile B2B SMS Marketing 173

Marketing to Serve

DECEMBER 3, 2017

“Remarketing” is a common phrase associated with Google AdWords and other PPC advertising providers. Because it’s so often brought up in the PPC conversation, this guide will take you through the process of creating a remarketing campaign as well as giving you a couple of reasons as to why you should consider starting one.

Adwords 77

Adwords Campaign Google Advertising 77

Convince & Convert

APRIL 13, 2017

For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Furthermore, Facebook has dozens of ad unit types and audience combinations, so drilling down to “one thing” that suits all advertisers is nearly impossible.

Advertising 128

Advertising Features Facebook CPA 128

Convince & Convert

MAY 21, 2013

Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips.

Campaign 152

Campaign CPM Facebook CPC 152

Jon Loomer

NOVEMBER 14, 2021

It’s likely that this is functionality that is coming, but Facebook does not intend for advertisers to promote podcast content at this time. Given what we know about Facebook podcasts (only mobile, not available on Instagram), we’ll need to be careful about how we set up this campaign. Campaign Results.

Facebook 209

Facebook Report Campaign Apple 209

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings. The Marketing-By-Not-Marketing Approach. Many brands aren’t that bold.

Campaign 156

Campaign Social Media Retail Discount 156

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics. That’s no small number.

Advertising 112

Advertising Social Media List Statistics 112

Jon Loomer

JANUARY 26, 2021

How this impacts advertising beyond iOS users. Mobile Web and app Tracking. The result is that any conversion data sent from iOS apps will be… Restricted: No defined attribution window; maximum of one ad account, 9 campaigns, and 5 ad sets with the same optimization for app install. How they respond matters.

Aggregator 212

Aggregator Facebook Apple Training 212

agora pulse

DECEMBER 1, 2016

What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. As usual, you can run a messenger destination ad campaign by targeting people through interests, behaviors, etc.

Mobile 60

Mobile Types Engagement Facebook 60

Jon Loomer

MAY 3, 2022

When a new episode was detected in my show’s RSS feed, it would be published to my page (of course, only those in the US on mobile devices might see it). It was only available in the US and on mobile devices. No advertising. Campaigns Made for Facebook Podcasts. Once it was set up, there was no extra work.

Facebook 203

Facebook RSS Aggregator Mobile 203

The Realtime Report

AUGUST 15, 2012

When it comes to Facebook advertising, there are vast differences between the performance and effectiveness of the ads across different countries. The resulting report includes fun stats for countries from Austria (mobile phone penetration of 146%!) Have you had a chance to test Facebook advertising across different markets?

Cost 191

Cost CPC CPM Advertising 191

The Realtime Report

SEPTEMBER 10, 2012

As of a year ago, only 40% of mobile ad campaigns involved some kind of targeting. Many companies are working to change that ratio–making it easier for advertisers to target mobile consumers based on their demographics, location and previous behavior.

Mobile 150

Mobile Retail API Comparison 150

The Realtime Report

SEPTEMBER 27, 2012

Kraft Foods – which makes Oreos – collaborated with a team of agencies to create the ‘Daily Twist’ campaign, featuring a catchy new Oreo ad on Facebook for 100 days in a row. Oreo’s 100th anniversary officially started in March with the launch of a print ad campaign focusing on the brand’s history.

Campaign 177

Campaign Sample Samples Film 177

Techipedia: Tamar Weinberg

MARCH 20, 2012

So you think your business is ready to get into paid advertising channels? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. Paid advertising should drive profit first, but there is a secondary value in the data you are collecting.

Advertising 172

Advertising Questions CPA ROI 172

Waxing UnLyrical

APRIL 13, 2016

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. Heineken 100 marketing campaign.

Influencer 100

Influencer Campaign Marketing Fashion 100

The Realtime Report

AUGUST 16, 2021

Make use of video marketing: Use YouTube and social media to promote your products through knowledgeable advertisements, catering to the product use, product function, and product specifications. It is important to look into the amount spent on each and every advertisement campaign. Make your website mobile friendly.

Strategy 172

Strategy Marketing Guidelines Review 172