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Sports and The Metaverse – Anima Mundi, AFLMint and Australian Sports

Laurel Papworth

What does Sports mean not only to Australian society but to the collective? What does the Metaverse offer Sports as far as a future directions, NFTs and revenue, building rituals, rites of passage and membership, as well as driving community engagement? Transcript of Australian Sports and the Metaverse lecture. [00:00:00.310]

Sports 64
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How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth

As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? Enter the problem.

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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Betting on News, AOL Is Buying The Huffington Post. AOL buys HuffPo. Nowadays, you can almost guarantee that every time there’s a significant world event, Malcolm Gladwell will stick his head up and beat down a non-existent argument that social media is driving everything. Gladwell’s slipping point.

Trends 258
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What the Elimination of Facebook’s 20% Text Rule Really Means

Ignite Social Media

Advertisers used a grid tool to test images in a 5×5 grid. Posters for concerts/music festivals, comedy shows or sporting events. The moral of the story is, while the 20% text rule is officially gone, it is a best practice to stick to the rule for efficient buying. Then we read the fine print…. Legal text.

Posterous 112
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Spider-Man’s release spins a web around Twitter: Let’s explore the audience

Audiense

They also demonstrated a lower interest in sports, business and fashion. This is especially effective if the focus of the campaign is a global event. Factors influencing buying habits. What is their buying mindset? Why not explore sample reports by signing up to an insights trial!

Twitter 100
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Grab Some Inspiration for Your Fall Social Media Content Calendar

agora pulse

Do I want to tie in any of my content to special sales or events? . Or even calendars for major sports or regions of the world. Plan Your Fall Sales Events. What sales events are already planned? Am I going to support the sales with paid advertising as well as native content? . Get creative with it and have fun!

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Brand experience: Why it matters and how to build one that works

Sprout Social

This could be via your social media channels, website, in-store, during events or with your customer care team. Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors.

Brands 114