Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. MasterCard’s theory was built on the idea that a brand that replies to a tweet can be worth more than years of advertising.

Eventful 100

Eventful UGC Marketing B2B 100

Sprout Social

OCTOBER 10, 2023

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. Affiliate influencer campaigns and sponsored posts Over half of marketers (57%) use influencer-led advertisements to collaborate.

Examples 127

Examples Influencer Campaign Marketing 127

Jon Loomer

OCTOBER 5, 2020

I’ve had my doubts about interest targeting, but this was mostly based on theory and advertising results. You can view the specific interests advertisers use to target you. Advertisers and Businesses. Sports and Outdoors. Travel, Places and Events. Here’s how… Click To Tweet. Your Ad Preferences.

Yahoo 191

Yahoo Facebook Sample Samples 191

Audiense

JUNE 13, 2017

We were following the event closely on social media using the Audiense Insights platform to gain an understanding of the audience following the game. English-speaking sports fans. As you’d expect the audience’s interest in sports over indexed compared to the global population, with 93.5% Juventus fans. Spanish Real Madrid fans.

Sports 126

Sports Focus Group Eventful Influencer 126

Laurel Papworth

JULY 22, 2013

As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? Enter the problem.

Advertising 108

Advertising Social Media iPad Exercises 108

Jon Loomer

OCTOBER 5, 2020

I’ve had my doubts about interest targeting, but this was mostly based on theory and advertising results. You can view the specific interests advertisers use to target you. Advertisers and Businesses. Sports and Outdoors. Travel, Places and Events. Here’s how… Click To Tweet. Your Ad Preferences.

Yahoo 147

Yahoo Facebook Sample Samples 147

Sprout Social

APRIL 3, 2024

Brands working with UK influencers are required to follow Advertising Standards Authority (ASA) Guidelines. The Advertising Standards Authority is the UK’s media advertising regulator. Influencers, brands and agencies must disclose when social media content is used as advertising through explicit labels such as #Ad.

Fashion 97

Fashion Influencer Ensembli Instagram 97

Mindjumpers

FEBRUARY 3, 2011

Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event. Online version of the Boston Globe is partner on BrandBowl and will be promoting the event and hosting it on their site.

Radian6 237

Radian6 Sentiment Sports Eventful 237

Keyhole.co

FEBRUARY 14, 2024

It’s not just about her celebrity status – it’s how she impacts sectors like music, entertainment, and even sports like the NFL! Advertising in the Super Bowl cost $9.5 million to replicate the awareness generated by Taylor Swift, resulting in a 76% savings compared to traditional advertising.

Eventful 52

Eventful Advertising Social Media Features 52

Ignite Social Media

AUGUST 31, 2016

Live Event Coverage. Covering live events is another fantastic opportunity for brands to show users a unique glimpse of their organization. Stories are especially great for showcasing ample live event content without overwhelming your users’ newsfeed with too many images. How-To Content.

Instagram 107

Instagram Brands Sports Eventful 107

Waxing UnLyrical

JUNE 4, 2014

Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously.

Content 253

Content UGC Community building Hotels 253

Ignite Social Media

DECEMBER 9, 2019

The CM200 features editorial listings and coverage of agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing and Martech.

List 78

List RFP Social Media Marketing 78

Dave Fleet

FEBRUARY 7, 2011

Nowadays, you can almost guarantee that every time there’s a significant world event, Malcolm Gladwell will stick his head up and beat down a non-existent argument that social media is driving everything. Million Facebook Friends Body Slam Sports Broadcasting. AOL buys HuffPo. Brian Solis: Malcolm Gladwell, Your Slip Is Showing.

Trends 258

Trends Facebook Sports Blogosphere 258

Ignite Social Media

JUNE 20, 2016

Advertisers used a grid tool to test images in a 5×5 grid. Posters for concerts/music festivals, comedy shows or sporting events. Community Managers and Social Media Buyers around the world rejoiced! Then we read the fine print…. Album covers. Text-based businesses: Calligraphy, cartoon/comic strips, etc. Legal text.

Posterous 112

Posterous Sample Samples Sports 112

Laurel Papworth

JANUARY 17, 2010

PR people need to be careful how they frame an invite to a blogger press event. This social media invite sent to Fashionista highlights some of the issues of running blogger only events. Please Note: All bloggers must post coverage from our event to their blog within 24 hours in order to be eligible.

Fashion 96

Fashion Blogger Eventful Social Media 96

Talkwalker SM

MAY 12, 2016

Event organizers too, run into difficulties when trying to accurately value their sponsor deals. Now with the introduction of image recognition technology , brands and event organizers have an opportunity to get an even clearer view of the reach and value of sponsorship activity.

Sports 60

Sports ROI Metrics Social Networking 60

agora pulse

MAY 26, 2016

Discovering what your perfect customers are interested in is one of the most crucial parts of Facebook advertising. In this article, I’ll show you exactly how to use the Audience Insights tool to uncover hidden targeting opportunities, which can result in a staggering 64.83% decrease in your advertising costs.

Facebook 152

Facebook How To Advertising Campaign 152

Twist Image

OCTOBER 17, 2012

They are not just sponsors of sporting events and athletes, but have helped to bring high adrenaline activities into the zeitgeist. And with that event, Red Bull also captured the hearts and minds of marketers all over the world. Advertising works. Advertising supplements and compliments the product and the marketing.

Strategy 108

Strategy Case Study Sports Marketing 108

Pixlee

JANUARY 20, 2022

Esports influencers aren’t just famous esports gamers, but often others from within the industry like esports franchise owners, critics, and sports reporters. Small entrepreneurial brands that aren’t related to the gaming market have also taken advantage of the audience these events get.

Influencer 82

Influencer Brands Marketing How To 82

Keyhole.co

OCTOBER 30, 2023

Burger King’s social media strategy is an all-out, no-holds-barred bonanza of menu promotions, seasonal campaigns, mouth-watering advertisements, interactive posts, big-name collaborations, holiday-themed narratives, classic memes, spicy burger-brand wars, and loads of delicious photographs of their many offerings. But not Burger King!

Engagement 52

Engagement Social Media Strategy Meme 52

Ignite Social Media

JULY 27, 2017

By utilizing paid social media advertising, you can reach an audience beyond your followers. Leveraging social media is often presented as a way to increase brand awareness and engagement for free. Marketers seeking strong results understand the importance of paid media. Social media allows you to have an immense reach at a low cost.

How To 100

How To Sports Fashion Instagram 100

agora pulse

JUNE 4, 2020

Event Promotion. Every event that a university holds can be improved through social media. Creating a Facebook even t can be a great way to promote and share an event widely—especially when the university encourages students and others to invite their own friends on Facebook. What events does the university hold?

Social Media 112

Social Media Committee How To Guidelines 112

Sprout Social

APRIL 11, 2022

With the advent of web3, paid advertising will be increasingly difficult. As a result, advertising in a web3 world will look very different—in fact, they already are. Or, they could participate in fundraising efforts and events to help introduce the sport to underserved communities. Why is web3 important to marketers?

Brands 91

Brands Applications Communities Yahoo 91

Mindjumpers

AUGUST 20, 2010

Currently, the videos are replays, though, but eventually it is expected to have more streams to promote movies, music, sports and many other interesting events. Facebook Live has channels for features and events. What can you do with the app? What do you think of the new app? Leave a Reply Click here to cancel reply.

Video 229

Video Facebook Social Networking Disqus 229

Pixlee

FEBRUARY 11, 2020

TikTok has recently launched an advertising process and hyperlinking text feature for businesses, although influencers and brand mentions in the form of ‘challenges’ have been prevalent on the platform since it’s formation. With over 500 million MAU (monthly active users) , TikTok has a highly engaged user-base.

Strategy 66

Strategy Brands Marketing Authentication 66

The Realtime Report

JULY 18, 2014

The eight advertisements generated two million interactions across 200 different countries ( Wall Street Journal ). Each child was sporting red and gold colored jerseys. Related Stories Social Media Campaigns Kick-Off 2014 World Cup Most-Tweeted Sports Event In History: Germany vs. Brazil NBA Announces 2014 Social Media Award Winners.

Campaign 176

Campaign Social Media Statistics Sports 176

Small Business Mavericks

MAY 20, 2012

Paid Advertising – newspapers, billboards, television, radio. Paid advertising has been around for a long time. The online equivalent is pay-per-click advertising, banners, and video. Sponsoring sporting events, schools or charities made good sense – you were out there shaking hands and making friends with the world.

Marketing 156

Marketing Discount Newsletter Sports 156

Convince & Convert

NOVEMBER 16, 2015

Customer service, event marketing, and targeted advertising are three top areas where location-data can be extremely powerful. Event Marketing. People will be talking about your brand in various places, but during an event, it is especially important to understand what is being said at specific event locations.

Data 60

Data Conversation Case Study How To 60

Mindjumpers

AUGUST 20, 2010

Currently, the videos are replays, though, but eventually it is expected to have more streams to promote movies, music, sports and many other interesting events. Facebook Live has channels for features and events. What can you do with the app? What do you think of the new app? Leave a Reply Click here to cancel reply.

Video 203

Video Facebook Social Networking Disqus 203

Kikolani

AUGUST 18, 2016

Originally you advertised in the paper to hit as many people as possible – and hopefully, some of them would buy your product. Today you’ll find a home section, sports section, business section and so on. Those that liked homes, sports or business. This method is still used today in cost-per-point advertising.

Data 60

Data Social Media Sports How To 60

Kikolani

AUGUST 18, 2016

Originally you advertised in the paper to hit as many people as possible – and hopefully, some of them would buy your product. Today you’ll find a home section, sports section, business section and so on. Those that liked homes, sports or business. This method is still used today in cost-per-point advertising.

Data 60

Data Social Media Sports How To 60

The Realtime Report

AUGUST 21, 2012

The hashtag was well-advertised on billboards and tube trains; over 30 days, #findgreatness earned over 7,000 more Tweets than Adidas’ #takethestage (L2). Adidas paid heavily for its signage in the games, with a multi-million pound sponsorship. Probably not, given Nike’s overwhelming success, especially on social media.

Social Media 180

Social Media Hashtag Sports Compete 180

agora pulse

AUGUST 13, 2019

Do I want to tie in any of my content to special sales or events? . Or even calendars for major sports or regions of the world. Plan Your Fall Sales Events. What sales events are already planned? Am I going to support the sales with paid advertising as well as native content? . Get creative with it and have fun!

Social Media 98

Social Media Content Eventful Newsletter 98

Ignite Social Media

JANUARY 17, 2017

where brands advertise by saying they are boycotting or somehow not participating in the Super Bowl the way their competitors are. Another facet of this trend are the anti-sports crowd. This has come to life in a few different ways over the past several years. There are the anti-Super Bowl. 3) Branded Banter.

Social Media 60

Social Media Sports Hashtag Trends 60

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Audiense

JULY 12, 2017

They also demonstrated a lower interest in sports, business and fashion. This is especially effective if the focus of the campaign is a global event. As for specific television genres, the audience showed a higher affinity towards cinema and science fiction compared to Twitter’s global audience. What is their buying mindset?

Twitter 100

Twitter Comparison Sample Samples 100

Twist Image

JANUARY 31, 2011

The Superbowl is always a funny event for me. From a Marketing perspective (because, trust me, you do not want my perspective on sports), the Superbowl is that one time out of the year when our industry gets a very real temperature check as to how we're doing. advertising. advertising creative. advertising industry.

Facebook 111

Facebook Case Study Advertising Sports 111