The Difference Between PR and Advertising
FEBRUARY 8, 2012
But he’s wrong about the difference between advertising and PR. He started off the description of the differences between advertising and PR so well: I believe far too many chief executives officers of the country’s fastest-growing companies have no real clue how truly multi-faceted and more powerful public relations is than its marketing counterparts. column. know Steve.
How Snapchat is Revolutionizing Modern Day Advertising for Nonprofits
APRIL 4, 2016
Anything from a cleanup job at a local park to coverage of one of the many political debates we’ve been seeing lately could be featured to show the event’s progress. Social media in general has had a profound impact on the way that people interact and do business, but many people have overlooked its effects on nonprofits. When done right, all evidence points to “yes.”
Advertising Is Not Content Marketing
OCTOBER 2, 2013
And Content Marketing is not Advertising. You have time to actively engage with the speakers, join breakout groups and workshops or just join us all for evening events and a morning power-walk. It’s a hard thing to beat into a marketer’s head sometimes. That content written by “amateurs” or worse yet “engineers” is not worthy of publication.
Facebook Debuts App Event Optimization, Extends Dynamic Ads, Canvas to Apps
JULY 18, 2016
Facebook announced Monday that it will extend its dynamic ads and Canvas ad product to applications, along with launching a new product, App Event Optimization. Through App Event Optimization, advertisers can deliver ads to the people who are likely to take valuable actions within their apps. Businesses such as mobile commerce and gaming apps are seeing success.
12 Questions When Considering A Hybrid Event
MARCH 14, 2011
Hybrid events, face-to-face experiences with a live streaming component for remote attendees, should be the norm. 12 Question To Consider About Hosting A Hybrid Event. Do we have a budget to broadcast the event to our members and potential members? Can we use one of the free platforms that contain advertising? Then you can brand the page with event information.
Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project
Blue Focus Marketing
FEBRUARY 21, 2013
The following post by Cheryl Burgess ( @ckburgess ) was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. Your mind wanders in the silence of the night, and you begin to reflect on how lucky you are to still be a cutting-edge advertiser in a cutthroat world. Advertising & Mktg.
What New Data Tells Us About Blog Advertising
Convince & Convert
NOVEMBER 20, 2015
Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement. With the rise of new social media channels, influencer marketing company Mediakix evaluated who’s advertising with bloggers and how this space has grown.
Does Advertising Even Work Any More? Of Course It Does!
JULY 5, 2016
Today, one of my favorite online publications, Digiday , published the article, Does advertising even work any more? Advertisers may not like that consumers don't "engage" with their ads. For all of the problems that advertising - as an industry - faces, make no mistake about it. I'm talking about all types of advertising here: internet, native, TV, video, mobile, print, branded content, matchbooks, stunts, product placement, sandwich boards. Everyone is entitled to their opinion, so here's mine: Advertising is alive and well. Advertising isn't engagement.
The Inevitable Downfall of Native Advertising
OCTOBER 30, 2013
I’d like to offer a word of caution for those who may be over-excited about native advertising. Native advertising works for a couple of reasons; audiences aren’t used to embedded corporate content, and these media forms are somewhat deceptive , and don’t appear as sponsored. Are we heading for a decline in native advertising success? Who knows?
Five Facebook Advertising Features You Haven’t Tried Yet
DECEMBER 22, 2015
Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Looking for the next big thing in Facebook advertising ? Guest post by Mike Bird. Carousel ads.
How to Get Started with Social Media Advertising
FEBRUARY 5, 2011
The answer lies within a smart investment in social media advertising. There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter. An important advantage of Facebook Ads over other social media advertising options is its user-friendly manager tool. Facebook Ads. LinkedIn Ads. based).
Digital Advertising Just Got Worse (If You Can Believe It)
JULY 11, 2014
While many of those services ran advertising, they were private, so our industry considers HotWired (which was the Web version of Wired Magazine ) as the first commercial media property to run a true banner ad. " I was around then. I was active on the Internet, and I was involved in the very early days of banner advertising and search engine marketing (long before Google even existed). What got me so excited about digital advertising? It was the ability to put advertising only on sites that were relevant. How is that good for advertising? tv advertising.
The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet
MARCH 5, 2015
Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. I’m also going to show you that for every industry you care about, you should have at least two fan pages to cover it. I’ll also show you how you can steal the best content ideas from any of your competitors right under their nose. Really.
How 2nd Screen Apps killed off Television Advertising – Social Media TV
JULY 22, 2013
As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? Do you advertise on the TV or the iPad? Or #TheVoiceAu.
How to Nail Seasonality in Your PPC Advertising
Convince & Convert
MAY 13, 2016
It might be tough getting into the summer-lovin’ mindset when you’re still carrying jackets and umbrellas, but to make the most of your PPC advertising, heed these insights. Don’t forget about those one-day holidays or events either. Digital Marketing ad strategy advertising holidays pay-per-click PPC strategy seasonalityIt’s best to start early. Images are powerful.
Interesting Marketing Trends of Small Businesses [Infographic]
AUGUST 17, 2012
This infographic outlines some of the tactics and observations that help small businesses advertise. Website Marketing Email Marketing Print Advertising Social Media Online Advertising Event Marketing What are the most used social media sites used by small businesses? Postal Service. What are the most used marketing tactics used by small businesses?
Facebook advertising facts
AUGUST 28, 2012
Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands. Inside sales – This team serves clients who spend in the $100k to $1m range on Facebook advertising. A sales representative deals directly with the company but little strategic support is offered. Marketplace Ads - There are four distinct types of marketplace advertisements. Using any of the advertising vehicles will expand reach exponentially.
Facebook 360 Photos: The New Frontier of Hyper-Engaging Content
Ignite Social Media
JULY 5, 2016
From universities that have entire campuses to show off, to major new sources that have whole cities, states, or countries to explore, and even live events where tens, or hundreds, of thousands of people are gathered to celebrate (say, Sir Paul McCartney ), a quickly captured 360 photo can allow folks who weren’t there themselves to feel nearly as if they were. That is, until now.
What Type Of Advertising Has The Most Influence?
MARCH 23, 2011
That true influence when it comes to advertising comes from channels that are more personal or more interactive. MediaPost ran a news item today titled, TV Advertising Most Influential , that would make any Digital Marketing professional raise an eyebrow (or two). In addition, 86% of Americans stated that TV advertising still has the most impact on their buying decisions. That's a pretty powerful testament to the strength of television advertising. The report sheds some light into how deep the chasm is between traditional advertising and the newer channels as well.
Are Most Advertisers Asleep At The Wheel?
OCTOBER 11, 2013
Advertising used to be easy. In the golden age of advertising, you could - literally - buy your way to the top. Not just in terms of changing the distribution and media models, but in how advertising is planned and managed. Sadly, there is still too many brands that manage their advertising with a very traditional planning mindset. You can''t blame digital advertising for not working if you - as the brand lead - are not doing the hard work. Check this out: Small-to-medium-sized businesses waste 25 percent of their search advertising spend. advertising.
Unique Advertising Options Worthy of Turning Heads
SEPTEMBER 19, 2013
Every day we are exposed to thousands of advertising signals whether it’s during the time we’re watching television, browsing the Web, commuting to work, or even the logos on our apparel. Alternatively, New York taxi advertising , for example, places ads on top of those small billboard-like areas which get in front of millions of eyes each day. Takeaway.
The 3-Pronged Facebook Advertising Strategy That Cut Lead Costs by 80%
MARCH 19, 2015
However, the best part about Facebook advertising is that the platform gets smarter the longer you work inside it. Not that selling stuff on Facebook cannot occur – its just that as a social network, its far more natural to use Facebook advertising as a way to capture a lead, which you can them convert into a sale later on. And best of all, all this data makes YOU a better advertiser.
Dos & Don’ts Regarding What to Post this Memorial Day
Ignite Social Media
MAY 25, 2016
Branding Community Management Event Marketing Holiday Marketing Social Advertising Social Media Marketing #MemorialDay event marketing Holiday marketing holiday marketing on facebook Holiday marketing on Twitter Memorial Day posts Memorial Day Social Media Posts what to post for memorial dayMemorial Day is almost upon us once again. And it makes no reference to Amazon.
Social Media Events Calendar and Advice Guide
Convince & Convert
AUGUST 25, 2011
The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. If you think the social media event will be great, chances are you’ll be right. The people you meet. Sweet.
Facebook Advertising for Dummies (Wiley)
Buzz Marketing for Technology
AUGUST 11, 2010
Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. These ads are available to anyone with an advertising budget, from $1 to $1 billion. Tags: Advertising Facebook Interactive Marketing behavioral targeting
A Look at the New Twitter Advertising Platform
SEPTEMBER 6, 2012
The social-media giant, Twitter recently released their advertising platform for brands. Twitter released their very first advertising platform. Now’s the time when you can and will receive the most help from Twitter per their advertising platform. What do you think about the new ability to advertise with Twitter, and if given the opportunity (and budget) would you?
The Advertising vs. PR Debate Won’t Exist in 30 Years
SEPTEMBER 18, 2012
In my mind, the whole advertising versus public relations, and sometimes interactive (or social media, if you prefer) debate about which discipline owns what will not exist. walked away from the USA Today event with two other critical points. Where do you think the advertising, PR, interactive debate will be in 30 years? Marketing. Why the Debate Will End. Other Key Takeaways.
How To Incorporate Twitter Into Your Event
JUNE 18, 2010
Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Lara Kulpa @larakulpa How To Incorporate Twitter Into Your Event 16 [Hey everyone - our submission form has been acting up, so if you have submitted a guest post and have had troubles, please email it to me at firstname.lastname@example.org - Thanks!]
Webinars for Beginner, Intermediate and Advanced Facebook Advertisers
MAY 19, 2016
As discussed a few weeks ago , I’ve realized that while my content is intended for advanced Facebook advertisers, many of those who read these pages or receive my emails are actually beginner or intermediate advertisers. Beginner Facebook Advertiser Webinar. The vast majority of advertisers are only considered advertisers because they’ve clicked the boost button.
PB129: How to Create Your Facebook Advertising – 3 Types of Ads to Consider
JULY 4, 2016
Three Types of Ads to Consider When Creating Facebook Advertising. Today we are talking about Facebook advertising. Facebook has been putting more emphasis on advertising, and I know it something that many of you grapple with. nice thing about Facebook advertising is that you don’t have to invest a lot, and it can have immediate results. Angela Ponsford from Dotti Media.
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.
Photographs, Digital Rights & Social Media Events
OCTOBER 17, 2010
Image by Vithaya Photography. I had the pleasure of being one of the guest models at last week’s Geek to Chic fundraising event. The next morning event photographer Moshe Zusman tagged me on Facebook with a great watermarked photo from my spin down the catwalk. took down the image because my social profiles are not Mr. Zusman’s advertising space.
How I Learned to Love Networking
DECEMBER 1, 2014
When I graduated college and tried to break into advertising , conventional wisdom said you could find a job by answering ads, but the odds were against you. The way to connect with people is not by advertising your need and desperation, but to build connections with them. Using social media to prepare for a networking event is. could even learn something from it.
How Brands Can Create Social Engagement Via Music Festivals
Ignite Social Media
MAY 24, 2016
Multiply these numbers – give or take – for all music events, including Bonnaroo, Lollapalooza and Stagecoach, and companies have themselves a gold mine for capturing the attention of a large, young and hip audience. million were Millennials — the most attractive target demographic for advertisers. Be the lifestyle: Coachella and most other music festivals are not just events.
Digital Success for your Small Business
Saying It Social
FEBRUARY 11, 2015
In case you missed our Google Partner Connect Live Stream event, check out our recap with our major takeaways from speakers Todd Rowe and Fred Vallaeys about digital marketing and advertising for your small business! The post Digital Success for your Small Business appeared first on.
Top Takeaways from ProBlogger Perth Training Event: Content, Blog Design, Social Media, Productivity, and Monetization
APRIL 5, 2015
In the lead-up to the main ProBlogger Event on the Gold Coast this year, we have held various workshops and panels around the country, teaching and inspiring bloggers in their own home towns. From the immediate ideas of advertising, affiliate sales, brand collaborations and own products, to audio/video, freelancing, consulting, syndication, merchandising, and more. Fill a Gap. image).
Social Advertising Success
NOVEMBER 9, 2013
You are able to choose what you are hoping to achieve with each ad, such as website conversions, offer claims, or event responses. The difference is that promoted Tweets just advertise a specific message with a one-time fee. It’s important to decide how to spend your advertising budget prudently and make it go as far as possible. Then, Facebook has you determine a budget.