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Five Things You Need to Know About Planning a Media Event

Spin Sucks

Plan a Media Event I found that planning a media event is one of my absolute favorite things to do. I’ve done many of them for all different types of clients and occasions, and no two are exactly alike, which makes planning a media event that much more fun! Here are five things you need to know about planning a media event. 1. You know, Murphy’s Law.

Most-Tweeted Sports Event In History: Germany vs. Brazil

The Realtime Report

During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history. Though the 2014 World Cup action has begun to die down, now with only two teams remaining, the social media frenzy surrounding the tournament has not.

Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. What’s a typical day like for you as the EA SPORTS Active Community Manager? also have calls and emails with external partners or people that work with outside of EA SPORTS as we discuss upcoming conferences, events, how we can partner, etc. would say that a typical day is very busy.

NASCAR appeals to more than just Sports Fans!

Buzz Marketing for Technology

The audience that follows NASCAR racing is a very loyal bunch of followers that average over 30 Million, which is on par with many sporting events such as the Stanley Cup, the World Series, and the NBA Championship. Bootleggers needed to distribute their illicit products, and they typically used small, fast vehicles to better evade the police.

Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Sports will never the be same and it’s quite exciting. Facebook is the new hub for fans.

Augmented Reality in Sports

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Augmented Reality in Sports by cinta5 on January 28, 2010 [tweetmeme]Just wanted to share a couple of videos with you.  The idea of having “scouts&# at the event Tweet on certain topics like food at the open, what bands are playing, and transportation is great. Enjoy! Media.

Live-Tweeting Events: 5 Must-Reads


Learn everything you need to know about live-tweeting events in these five must-reads. Follow These Best Practices for Live-Tweeting Events By Jennifer Beese Social media and live events go hand-in-hand. Everything from conferences and award ceremonies, to television shows and sporting events are talked about on social. Blog Social Media Twitter

Twitter, Facebook Suit Up for UEFA EURO 2016

SocialTimes Facebook

Barthelemy Collin , who works on sports partnerships for Twitter, highlighted that social network’s #EURO2016 efforts in a blog post , and they include special emojis , letting soccer fans on Twitter determine the color of the Eiffel Tower ’s lights each night, users submitting questions for each game’s Man of the Match, exclusive insider content and a dedicated Vine  channel. England.

Behind the Curtain of a Sports Social Media Giant

Convince & Convert

Baseball is different from other sports because of the frequency of games (almost every day during the season), so that means there is new information to push out to fans almost every day, as well: time and place of the game, the lineup, sponsored messages, photos or videos, ticket availability, and updates within the game. Bryan Srabian, The SF Giants @srabe. Please Support Our Sponsors.

Copa América Centenario 2016 on Facebook, Instagram, Twitter, Vine, Periscope

SocialTimes Facebook

Facebook and Instagram teamed up with the event’s broadcasters— Fox Sports  in the U.S. Fox Sports will present multiple highlights of each game in real-time on Facebook and Instagram, along with postgame recaps, and the network will turn to live-streaming feature Facebook Live  during pregame and postgame shows. debut. Bolivia: @FBF_futbol. Brazil: @CBF_Futebol. Peru: @TuFPF.

Nielsen’s Top Social TV Moments on Twitter

SocialTimes Twitter

However, it’s becoming more clear that TV and social media are perfect partners, as tweets and other social posts spike around event television. Twitter users are highly engaged during popular shows and live television events, both in terms of hashtags and @mentions. Other live events like the #Oscars also fared very well, with 2.9 million tweets. million tweets.

How to Network at Blog Events (Even if You’re Shy!)


Time is hurtling towards this year’s ProBlogger Training Event at the RACV Royal Pines Resort on Australia’s Gold Coast, and I don’t know about you but here at ProBlogger HQ, we are getting EXCITED! (if you are yet to get a ticket, head here to grab one, you save $100 if you purchase before July 1, 2016!). How to Network at Blog Events (Even if You’re Shy!).

GoPro’s Partners with Periscope to Allow Realtime Brodcasting of Action Sports

Convince & Convert

Below is a look at total mentions during the event, which was broadcast on CNN: At the same time, both candidates drove so much of their own coverage during the town hall, as these lists of their top tweets illustrate: On Tuesday, Donald Trump announced that he would be boycotting Thursday’s GOP debate. Politics: #DemTownHall & Trump. Of course, no: In fact, Trump received 2.5

DHL and F1: Proving Sponsorship Value with Social Listening and Image Recognition

Talkwalker SM

Event organizers too, run into difficulties when trying to accurately value their sponsor deals. Now with the introduction of image recognition technology , brands and event organizers have an opportunity to get an even clearer view of the reach and value of sponsorship activity. Brands have long understood the impact that images from sporting events can have on global audiences.

The NHL’s Stanley Cup Finals on Twitter

SocialTimes Twitter

The Pittsburgh Penguins  won the National Hockey League ’s  Stanley Cup , clinching the title by beating the San Jose Sharks  3-1 Sunday night. Christopher Doyle , who works on media partnerships for Twitter, shared some Stanley Cup stats from the social network in a blog post , along with highlighting some tweets from both teams. According to Doyle, the most-tweeted-about moments during the sixth and final game of the Stanley Cup Finals were: Game six ends and the Penguins win the Stanley Cup. Sidney Crosby  wins the Conn Smythe Award as most valuable player of the Stanley Cup Playoffs.

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The NBA Finals on Social: Who is winning the conversation?

Talkwalker SM

Two of the most marketable athletes in American sports are featured in the NBA Finals: Stephen Curry of the Warriors and LeBron James of the Cavaliers. Verdict: For more information about how your business can track and analyze major events like the NBA Finals using social listening,  contact us  and speak to one of our expert consultants. Follow him on Twitter:  @JLafferty21.

Tennis on Social: Game Over For Nadal

Talkwalker SM

If you’re like me, you’re probably always looking for good people to follow during important events. Or do you wonder how much a brand benefits from sponsoring a sports event such as Roland Garros? Have you been watching the French Open last week? The Top Stories Of The French Open 2015 On Social Media. Video Content Catches Fire on Twitter. What a shot !

5 Social Media Opportunities to Plan for this Summer

Ignite Social Media

This year marks the seventh annual World Social Media Day with the official US event to take place in New York City. If you’re interested in learning more about how to capitalize on opportunities at large events head here for another great blog post. 4. With such a large sporting event, the opportunities for brand sponsorships and activations are endless.

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Redskins Need to Rebrand

Geoff Livingston

This is not an issue of liberal protest. I am a Washingtonian of 20+ years, a Nationals partial season ticket holder, and a regular at many local sporting events. Sports Dan Snyder indian name change native americans NFL racism racist Redskins Roger Goodell The Washington Redskins need to rebrand. Even the Green Bay Packers CEO came out against the name, calling it derogatory.

Fashion and P.R. Social Media blogger events

Laurel Papworth

PR people need to be careful how they frame an invite to a blogger press event. This social media invite sent to Fashionista highlights some of the issues of running blogger only events. I was recently told by a P.R. Please Note: All bloggers must post coverage from our event to their blog within 24 hours in order to be eligible. No Journalists. With no strings attached. 

How Many PR pros Does it Take to Change a Lightbulb?

Waxing UnLyrical

They had the gall – the GALL – to ask me to share a pre-crafted tweet, so that I could feel pleased to “be a good sport.” Events Public Relations bad pitching PR pros The Social PR MakeoverWhen I keynote, I often kick off with a joke. And the punch line to this one – how many PR people does it take to change a lightbulb? – usually gets a big laugh.

Rare engagement and Kinect Sports

The Way of the Web

I was lucky enough to be invited along to an event held by games developer Rare , to play Kinect Sports (aff link), which has been developed for the new Kinect peripheral for the Xbox. I’ll write more about the game itself at the end, but a few other things struck me about the event. And part of that is down to the fact Kinect Sports is really nicely done.

Is the NFL Digging Its Own Grave?

Geoff Livingston

Those women may show their displeasure by boycotting NFL products and events or ceasing to support the brand altogether. Howard Bloom , a reporter for Sporting News, advises the brand to do more than change its disciplinary practices. His unswerving support of the Redskins name has been termed “defiant” by some sports reporters. A guest post by Erin Feldman. Do the right thing.

The Advertising vs. PR Debate Won’t Exist in 30 Years

Geoff Livingston

walked away from the USA Today event with two other critical points. Marketing advertising convergence In 30 Years interactive Jack Dorsey media newusatoday olympian pr sports USA TodayUSOC Chair and Olympic Gold Medal Winners Scott Blackmun, Katie Ledecky, Missy Franklin and Heather O’Reilly are interviewed by Christine Brennan. Marketing. Why the Debate Will End.

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Big Boulder Conference and Why You Should Care About Social Data Ethics

Simply Measured

Looking at the agenda for this year’s conference, topics range from politics, sports, and privacy, to advertisement, finance, and analytics, all related to the core principles of data, and to the code of ethics established by the initiative in 2014. News & EventsThe code includes four practices: Privacy, Transparency & Methodology, Education, and Accountability.

How to Fine-Tune Your Father’s Day Social Marketing Strategy

Simply Measured

When it comes to holiday and event marketing, there are numerous opportunities to consider. Whether they enjoy the outdoors, sports, cooking, art, or anything else, creating different themed bundles is a unique way to promote all different products the brand offers. Education & Analysis News & Events Social MediaHow to Build a Better Twitter Content Calendar Download.

How #EveryMoveCounts Dominated NCAA Final Four Conversation

Convince & Convert

Not only was the hashtag applicable in one of the biggest sporting events of the year, but it also worked in generating awareness around an exciting contest. Realtime Today cross-functional marketing degree disrupted final four how to make the most of a sponsorship how to sponsor an event hubspot NCAA Social Media MarketingDegree’s #EveryMoveCounts. Rls:

Sports Can Learn a Few Things From Gov 2.0

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Sports Can Learn a Few Things From Gov 2.0 There are real opportunities for the sports industry to leverage some of these same concepts and tactics that are now driving Government 2.0. Sports Can Learn a Few Things From Gov 2.0

Samsung creates Olympic Genome

Jeff Esposito

Anyone who reads this blog with any kind of regularity knows that there are two things that I am very passionate about – sports and social media. Social Business social media sports 2012 Olympics Facebook James Price Olympic Genome SamsungThis post contains video; click here if you are having trouble viewing.

The Mobile Revolution is Here Now [Infographic]

Puzzle Marketer will reach 4 billion dollars in mobile sales by end of 2012. 1 in 8 will use mobile tickets for airlines, rail and bus travel, festivals, cinemas, and sports events in 2015. For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. people on Earth). million in 2012 to 369.2 million by 2016.

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Improve the NFL Experience with Social

Geoff Livingston

While not my favorite, the NFL reigns as America’s most popular sports league. This in turn creates an opportunity to further improve a very successful product with a combined integrated in-person event, TV, and social entertainment experience. Social Media Sports Chat community management GetGlue Instagram NFL photo twitter updatesIt’s Friday. So what?

Team 13

Being The Underdog Is More Fun

Jason Yormark

The March Madness Tournament is one of my favorite sporting events of the year. Not because basketball is really my favorite, but because of all the sporting events in the world, it’s the one event where anything is possible. Upsets. Seeing lower seeds beat the odds and moving on is incredible to watch. Why not? is an incredible environment to work in.

A social media focus group in the 99-year old home of the Red Sox

Jeff Esposito

Events like tweetups and the focus group allow them to keep a pulse of the community in a somewhat scalable method. After the event I headed over to the ballpark with other members of the focus group including Joselin Mane , Christine Major , Dave Cutler and Stephanie Silverstein. We discussed the event that we had just attended. Responding to everyone is just not possible.

The 5 Pillars Of Your Social Data Framework For An Olympic Strategy


This August, 28 sports will be included in the Rio Olympic Games and fans from all over the world will be enjoying the second screen experience to be part of the party. Sports clubs, clothing brands, broadcasters, FMCGs and more have a bigger opportunity than ever before to use the social data around the Olympics to their advantage. Who Do You Want To Reach? Establish Your Baseline.

Realtime Marketing: How To Plan For The Moment

The Realtime Report

It’s simple: if many people are already interested in a particular event, and you create a realtime marketing campaign that is centered around that event, the public awareness associated with the event benefits your marketing efforts. It shaped up to be the largest sporting event on social media ever. How Does the “Moment” Do Your Realtime Marketing For You?

How visuals can get you that click on Google

One way to make things even clearer is to take advantage of structured data that Google understands immediately: events, reviews, recipes, etc. But I do love to intersperse cool recipes, book reviews, events, product reviews, and general reviews into my blog posts, especially over at my health, sport, and fitness blog, , all built up on a very vanilla WordPress installation.

What brands need to learn about true fans

The Way of the Web

Watching a match as a fan of a sport can be quite relaxing, as you can enjoy an entertaining game without investing your own emotion. marketing social media marketing admitting mistakes brand fans brand mistakes business mistakes customer service engagement sports fans true fansWatching as a fan of a team is a stressful rollercoaster of emotions which often ends in disappointment.

How to Identify Popular Hashtags

Razor Social

using the hashtag of an event or a TV program). A way of making you look stupid when you include irrelevant hashtags! sport). However, hashtags are not used that often.  I recently came across a post with a hashtag related to an event and when I clicked on it, I saw a lot of updates related to the event. What are hashtags? Why are hashtags useful? Summary.

Newsjacking: The Good, the Bad, and the Superbowl

Spin Sucks

remember saying, upon hearing the news of the tragic events in Paris , “If I see one post that even bears a whiff of What Charlie Hebdo Taught Me About X I will gouge my eyeballs out with a melon baller.” Think pop culture or sporting events. By Lindsay Bell I hate newsjacking. Like, viscerally hate it. Thankfully, that didn’t happen—not that I’m aware of, anyway.  NOTHING.

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Four Secrets of Successful Hashtag Marketing

Spin Sucks

We see this in action whenever conversation about an offline event goes online. This might be a TV show (such as the #Bachelor ), a sports game (such as the #SuperBowl ), a political event (such as the #SOTU ), or even a tragedy, as we currently see after the earthquake in Nepal. For example, I belong to a competitive sports team that has members around the nation.

You Don’t Define Engagement; They Do


In another example, this participant described being strongly engaged with her specific participation within a club sports league, but had no desire to be on the board or run things. Even her example of low engagement (where she attended events and read content sporadically) seemed to be meeting her needs just fine. It’s their engagement, not yours. We expect customization.

Social Media Takes Gold at the London 2012 Olympics

Puzzle Marketer

For the London 2012 Olympics, the organizers and the International Olympic Committee (IOC) has recognized that people want to receive their event news in different ways. You have the opportunity to follow most of the popular athletes or a particular event of your interest. The primary Twitter account is @London2012 but you can also follow every event. That has changed with London hosting the games and embracing it by creating an account for every event. Bonus Infographics: INFOGRAPHIC #3 – Which Olympic Event is Winning on Social Media? INFOGRAPHIC].

The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

With its invention, people could listen to music, news and sports wherever and whenever they wanted. In They wanted entertainment, sports and news and, given its portability, the transistor radio fulfilled those needs. Leads and engagement with topics are the primary drivers for our event development. Guest Post by Fay Shapiro. Some of you might remember the transistor radio.