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Five Things You Need to Know About Planning a Media Event

Spin Sucks

Plan a Media Event I found that planning a media event is one of my absolute favorite things to do. I’ve done many of them for all different types of clients and occasions, and no two are exactly alike, which makes planning a media event that much more fun! Here are five things you need to know about planning a media event. 1. You know, Murphy’s Law.

Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. What’s a typical day like for you as the EA SPORTS Active Community Manager? also have calls and emails with external partners or people that work with outside of EA SPORTS as we discuss upcoming conferences, events, how we can partner, etc. would say that a typical day is very busy.

NASCAR appeals to more than just Sports Fans!

Buzz Marketing for Technology

The audience that follows NASCAR racing is a very loyal bunch of followers that average over 30 Million, which is on par with many sporting events such as the Stanley Cup, the World Series, and the NBA Championship. Bootleggers needed to distribute their illicit products, and they typically used small, fast vehicles to better evade the police.

Twitter to Live-Stream MLB, NHL Games, 120 Sports Highlight Show

SocialTimes Twitter

Twiitter’s live-streaming splurge  continued with Monday’s announcement of pacts with Major League Baseball , the National Hockey League  and 120 Sports. Weekly out-of-market games will be live-streamed on Twitter from MLB and the NHL, and 120 Sports will produce an exclusive, nightly sports highlight show, The Rally. Twitter said a schedule will come “at a later date.”.

Most-Tweeted Sports Event In History: Germany vs. Brazil

The Realtime Report

During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history. Though the 2014 World Cup action has begun to die down, now with only two teams remaining, the social media frenzy surrounding the tournament has not.

Live-Tweeting Events: 5 Must-Reads


Learn everything you need to know about live-tweeting events in these five must-reads. Follow These Best Practices for Live-Tweeting Events By Jennifer Beese Social media and live events go hand-in-hand. Everything from conferences and award ceremonies, to television shows and sporting events are talked about on social. Blog Social Media Twitter

Twitter, Vine, Periscope Debut Rio 2016 Features

SocialTimes Twitter

There are also more than 50 other Olympics and sports emojis, which can be triggered by hashtags in English, French, Portuguese and Spanish, and Moreira added that the #Rio2016  and #Olympics  hashtags also work in Japanese, Korean and Arabic. Finally, Twitter provided data on the countries, sports and athletes that drew the most pre-Olympics buzz. and the U.S., Brazil and Japan.

2016 Tour de France Sprints to More Than 3.7 Million Tweets

SocialTimes Twitter

Barthelemy Collin , who works on sports partnerships for Twitter, said in a blog post  that the top five tweeted-about moments during the race were: Eventual winner Chris Froome starts running while his bicycle is being fixed after a crash with a motorcycle during stage 12. Events Twitter 2016 Tour de France Barthelemy Collin Chris Froome Cycling Jarlinson Pantano Mark Cavendish Nairo Quintana Peter Sagan retweets Romain Bardet Sports Team Dimension Data Team Etixx QuickStep Team Movistar Team Sky Team Tinkoff Tour de Francebillion times. Jarlinson Pantano wins stage 15.

Rio 2016, Week One: Michael Phelps Wins Facebook Gold

SocialTimes Facebook

Michael Phelps  was the most-talked-about Olympic athlete on the social network during the first week of competition, while swimming was the most discussed event, and Canada was the top country discussing Rio 2016 in terms of percentage of monthly active users. The most-talked-about events were: Swimming. Events Facebook 2016 Summer Olympic Games Brazil Canada Gabby Douglas Gymnastics MAUs Michael Phelps Mónica Puig Monthly active users Olympic Games Olympics Rio 2016 Rio de Janeiro Rugby Ryan Lochte Simone Biles Sports Summer Olympics Swimming U.K. Mónica Puig.

Behind the Curtain of a Sports Social Media Giant

Convince & Convert

Baseball is different from other sports because of the frequency of games (almost every day during the season), so that means there is new information to push out to fans almost every day, as well: time and place of the game, the lineup, sponsored messages, photos or videos, ticket availability, and updates within the game. Bryan Srabian, The SF Giants @srabe. Please Support Our Sponsors.

4 Questions Sports Marketers Need To Answer About New Markets


In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Ambitious sports brands should want to capitalise on these global possibilities, but new markets shouldn’t be jumped into carelessly. Is it similar to your sport or brand?

4 Questions Sports Marketers Need To Answer About New Markets


In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Ambitious sports brands should want to capitalise on these global possibilities, but new markets shouldn’t be jumped into carelessly. Is it similar to your sport or brand?

Twitter to Live-Stream Two New NBA Shows

SocialTimes Twitter

The shows will be created through the NBA Digital partnership with Turner Sports , and the league’s pact with Twitter also extends the Amplify  program between the two partners, with more video content coming for Twitter, Vine  and Periscope. Twitter Web Video #NBAmixtape #NBARapidReplay #NBAVine #PhantomCam Adam Silver Amplify Animated GIFs basketball Day In The Life GIFs highlights Jack Dorsey Live Streaming Live Videos National Basketball Association nba NBA All-Star Weekend NBA Digital nba draft NBA Finals NBA Playoffs Periscope Sports Turner Sports VineAnimated GIFs.

Nielsen Social Content Ratings, Week of Oct. 3: Debates Stay On a Roll

SocialTimes Facebook

The National Football League  continued its strong performance with seven of the top 10 sports events in terms of Facebook and Twitter interactions, led by the Dallas Cowboys ’ thrashing of the visiting Cincinnati Bengals , at 6.701 million interactions. The second presidential debate  Sunday night and the vice presidential debate  last Tuesday night dominated the rest of the television series and specials for the week of Oct. 3, according to the Nielsen Social Content Ratings. million interactions; and game two of that series, at No. with 1.251 million interactions.

4 Brand Opportunities for Instagram Stories

Ignite Social Media

Live Event Coverage. Covering live events is another fantastic opportunity for brands to show users a unique glimpse of their organization. Stories are especially great for showcasing ample live event content without overwhelming your users’ newsfeed with too many images. The idea is showing coverage of an event to those who are interested but may not be able to attend.

Twitter Preps Brands for 2016 Summer Olympics (Infographic)

SocialTimes Twitter

The Games last a total of 19 days with 207 nations, 306 events in 42 sports and more than 10,000 athletes participating. Infographics Twitter 2016 Summer Olympic Games advertising Brazil Jay Bavishi Marketing Olympic Games Olympics Research Now Rio de Janeiro Sports Summer Olympics VideosInformation: Help your audience keep track of important stats and results.

Pac-12 Networks-Twitter Livestreaming Pact Set to Kick Off

SocialTimes Twitter

The Pac-12 Conference announced in July that Twitter will be the “premier streaming partner” for its Pac-12 Plus broadband network, which will feature more than 150 live games throughout the 2016-17 academic year in sports including soccer, volleyball, gymnastics, baseball, ice hockey, swimming, diving, softball, track and field, wrestling, lacrosse, tennis and water polo. Pac-12 Networks president Lydia Murphy-Stephans  said in a release revealing the initial schedule: Over the years, our universities have been producing live event streams from their campuses. Friday, Oct.

GoPro’s Partners with Periscope to Allow Realtime Brodcasting of Action Sports

Convince & Convert

Below is a look at total mentions during the event, which was broadcast on CNN: At the same time, both candidates drove so much of their own coverage during the town hall, as these lists of their top tweets illustrate: On Tuesday, Donald Trump announced that he would be boycotting Thursday’s GOP debate. Politics: #DemTownHall & Trump. Of course, no: In fact, Trump received 2.5

How To Create Stunning Social Media Posts For Holidays, Trends, Events And More

The Social Media Hat

Social Media How To Create Stunning Social Media Posts For Holidays, Trends, Events And More. PromoRepublic - the new Calendar of Content Ideas helps you create stunning social media posts based on holidays, trends, events and more. You will also see only templates that are relevant for the season, day of the week, upcoming holidays and events. Sponsored Article. Statistics.

Twitter, Facebook Suit Up for UEFA EURO 2016

SocialTimes Facebook

Barthelemy Collin , who works on sports partnerships for Twitter, highlighted that social network’s #EURO2016 efforts in a blog post , and they include special emojis , letting soccer fans on Twitter determine the color of the Eiffel Tower ’s lights each night, users submitting questions for each game’s Man of the Match, exclusive insider content and a dedicated Vine  channel. England.

DHL and F1: Proving Sponsorship Value with Social Listening and Image Recognition

Talkwalker SM

Event organizers too, run into difficulties when trying to accurately value their sponsor deals. Now with the introduction of image recognition technology , brands and event organizers have an opportunity to get an even clearer view of the reach and value of sponsorship activity. Brands have long understood the impact that images from sporting events can have on global audiences.

Nielsen’s Top Social TV Moments on Twitter

SocialTimes Twitter

However, it’s becoming more clear that TV and social media are perfect partners, as tweets and other social posts spike around event television. Twitter users are highly engaged during popular shows and live television events, both in terms of hashtags and @mentions. Other live events like the #Oscars also fared very well, with 2.9 million tweets. million tweets.

How to Network at Blog Events (Even if You’re Shy!)


Time is hurtling towards this year’s ProBlogger Training Event at the RACV Royal Pines Resort on Australia’s Gold Coast, and I don’t know about you but here at ProBlogger HQ, we are getting EXCITED! (if you are yet to get a ticket, head here to grab one, you save $100 if you purchase before July 1, 2016!). How to Network at Blog Events (Even if You’re Shy!).

Rio 2016: 1.5 Billion Facebook Interactions; 916 Million on Instagram

SocialTimes Facebook

And the top events were: Swimming. Sindhu Pakistan Philippines Photos Portugal Reactions Rio 2016 Rio de Janeiro Ryan Lochte Ryan Murphy Shares Simone Biles Simone Manuel soccer Sports Summer Olympics Swimming Temporary Profile Picture Frames Townley Haas Track and Field U.K. The 2016 Summer Olympic Games  spurred 1.5 billion interactions from 277 million unique users on Facebook and 916 million interactions from 131 million Instagram users from Aug. through 21. Neymar following Brazil’s gold-medal victory in soccer. Indian Prime Minister Narendra Modi congratulates P.V. Sindhu.

The NHL’s Stanley Cup Finals on Twitter

SocialTimes Twitter

The Pittsburgh Penguins  won the National Hockey League ’s  Stanley Cup , clinching the title by beating the San Jose Sharks  3-1 Sunday night. Christopher Doyle , who works on media partnerships for Twitter, shared some Stanley Cup stats from the social network in a blog post , along with highlighting some tweets from both teams. According to Doyle, the most-tweeted-about moments during the sixth and final game of the Stanley Cup Finals were: Game six ends and the Penguins win the Stanley Cup. Sidney Crosby  wins the Conn Smythe Award as most valuable player of the Stanley Cup Playoffs.

Copa América Centenario 2016 on Facebook, Instagram, Twitter, Vine, Periscope

SocialTimes Facebook

Facebook and Instagram teamed up with the event’s broadcasters— Fox Sports  in the U.S. Fox Sports will present multiple highlights of each game in real-time on Facebook and Instagram, along with postgame recaps, and the network will turn to live-streaming feature Facebook Live  during pregame and postgame shows. debut. Bolivia: @FBF_futbol. Brazil: @CBF_Futebol. Peru: @TuFPF.

Euro 2016: The Players, Brands and Fans Winning the Euros on Social

Talkwalker SM

We’ve seen people from around the world post close to 100 million tweets supporting their teams and brands trying to muscle in on the incredible global exposure major sports events can provide. SOCIAL MEDIA NEWS brands euro 2016 football image recognition soccer social media analytics sportsAfter almost a month of non-stop football (or soccer if you prefer!)

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How Coca-Cola Built Its Liquid, Linked Social Campaign for Olympics 2016

Simply Measured

The campaign uses footage of over seventy athletes from all over the world, across a wide variety of sports. Coca-Cola’s posts do not just congratulate athletes and teams — they create content that drives engagement around the event, as well. Education & Analysis News & Events Social MediaThe Social Marketer’s Content Optimization Cheat Sheet Download.

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Pac-12 Networks Is the Latest to Ink Twitter Livestreaming Pact

SocialTimes Twitter

Another day, another livestreaming deal  for Twitter, this time with Pac-12 Networks , the broadcast arm of college sports’ Pac-12 Conference. The conference announced that Twitter will be the “premier streaming partner” for its Pac-12 Plus broadband network, which will feature more than 150 live games throughout the 2016-17 academic year in sports including soccer, volleyball, gymnastics, baseball, ice hockey, swimming, diving, softball, track and field, wrestling, lacrosse, tennis and water polo. The members of the Pac-12 are: University of Arizona. Arizona State University.

Periscope Live Videos, Highlights Can Be Monetized via Twitter Amplify

SocialTimes Twitter

Spectators will be able to engage with both Andy and the exciting match play in real time, all while celebrating the tenth anniversary of the Grey Goose Honey Deuce–a vibrant and refreshing cocktail that is now recognized as an iconic accompaniment to the most anticipated sporting event of the summer. Andy will also share his experience attending the U.S.

Rio 2016: 285 Million Facebook Video Viewers, 139 Million Facebook Live Views

SocialTimes Facebook

The social network’s Facebook Live  prospered from the events in Rio de Janeiro, as well, with 139 million views throughout the games. BBC Sport. Posted by BBC Sport on Saturday, August 13, 2016. Facebook Web Video 2016 Summer Olympic Games BBC Sport Brazil Facebook Live Great Britain Livestreaming Michael Phelps Olympic Games Olympics Opening Ceremony Parade of Nations Puerto Rico Rio 2016 Rio de Janeiro Summer Olympics U.K. The 2016 Summer Olympic Games  spurred 285 million unique video viewers on Facebook, with 59 percent of those under the age of 35.

Tennis on Social: Game Over For Nadal

Talkwalker SM

If you’re like me, you’re probably always looking for good people to follow during important events. Or do you wonder how much a brand benefits from sponsoring a sports event such as Roland Garros? Have you been watching the French Open last week? The Top Stories Of The French Open 2015 On Social Media. Video Content Catches Fire on Twitter. What a shot !

BuzzFeed News, Twitter Join Forces on Election Night Livestream Special

SocialTimes Twitter

Networks , overseeing coverage of live events including the Royal Wedding , the 2012 Summer Olympic Games  from London and several red carpets at awards shows. Networks Election Day Elections Live Videos Livestreaming London Marketing Mid-Roll MSNBC new york Olympic Games Olympics Politics red carpet Royal Wedding Sports Summer Olympics television TVBuzzFeed News  will team up with Twitter on an exclusive livestreamed election night special from BuzzFeed ’s New York office. The special will begin at 6 p.m. ET Nov. 8—not Nov.

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The NBA Finals on Social: Who is winning the conversation?

Talkwalker SM

Two of the most marketable athletes in American sports are featured in the NBA Finals: Stephen Curry of the Warriors and LeBron James of the Cavaliers. Verdict: For more information about how your business can track and analyze major events like the NBA Finals using social listening,  contact us  and speak to one of our expert consultants. Follow him on Twitter:  @JLafferty21.

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A Complete Guide to Twitter’s Q2 2016 Earnings Call

SocialTimes Twitter

Twitter focused on its live streaming of big events such as the Wimbledon Championships  tennis tournament and the Republican and Democratic National Conventions , as well as its pacts with 120 Sports , Bloomberg TV , Campus Insiders, Major League Baseball , the National Basketball Association , the National Hockey League , Pac-12 Networks  and, of course, the National Football League.

Redskins Need to Rebrand

Geoff Livingston

This is not an issue of liberal protest. I am a Washingtonian of 20+ years, a Nationals partial season ticket holder, and a regular at many local sporting events. Sports Dan Snyder indian name change native americans NFL racism racist Redskins Roger Goodell The Washington Redskins need to rebrand. Even the Green Bay Packers CEO came out against the name, calling it derogatory.

Nielsen Social Content Ratings, Week of Oct. 10: Empire Rolls in Debate-Free Week

SocialTimes Facebook

Meanwhile, Major League Baseball  flexed its muscles when it came to sports events for the week, bumping the National Football League  off its perch, as six of the top 10 spots on the chart from Nielsen Social Content Ratings went to MLB postseason games. As for sports, the Dallas Cowboys ’ dominant victory over the Green Bay Packers  at iconic Lambeau Field finished far atop the list, with 10.463 total interactions on Facebook and Twitter, more than double No. 2, game one of the National League Championship Series ( Chicago Cubs  8, Los Angeles Dodgers  4), at 5.214 million.

5 Social Media Opportunities to Plan for this Summer

Ignite Social Media

This year marks the seventh annual World Social Media Day with the official US event to take place in New York City. If you’re interested in learning more about how to capitalize on opportunities at large events head here for another great blog post. 4. With such a large sporting event, the opportunities for brand sponsorships and activations are endless.

Rare engagement and Kinect Sports

The Way of the Web

I was lucky enough to be invited along to an event held by games developer Rare , to play Kinect Sports (aff link), which has been developed for the new Kinect peripheral for the Xbox. I’ll write more about the game itself at the end, but a few other things struck me about the event. And part of that is down to the fact Kinect Sports is really nicely done.

The Advertising vs. PR Debate Won’t Exist in 30 Years

Geoff Livingston

walked away from the USA Today event with two other critical points. Marketing advertising convergence In 30 Years interactive Jack Dorsey media newusatoday olympian pr sports USA TodayUSOC Chair and Olympic Gold Medal Winners Scott Blackmun, Katie Ledecky, Missy Franklin and Heather O’Reilly are interviewed by Christine Brennan. Marketing. Why the Debate Will End.

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