Mobile is redefining our daily lives, becoming the device we reach to for information, assistance and advertising that — like our devices — is personal and relevant (and therefore valuable to us). The June 2012 SMART report ( S corecard for M obile A dvertising R each and T argeting) from Millennial Media, which draws from actual campaign data to deliver insights on key mobile advertising trends such as spend, highlights the beginnings of a new and seismic shift in the way marketers think about mobile. ” Sports ad spending up & other insights. Related articles. MORE >>

As he put it: “Thanks to the widespread adoption of mobile technologies, what was once a passive, one-way information flow is often now a social contact sport.” With devices typically no more than four feet away at all times, more people are open to impulse buys. It’s interesting that people who are responding to calls to action delivered by traditional media (TV) are actually driving additional business for advertisers and mobile marketers. The London Games will show what cutting-edge companies are capable of right now. Is ESPN on to something here? MORE >>

Through digital multimedia broadcasting, or DMB, mobile subscribers are able to watch news and sports feeds —supported by ads and ‘commercials’ — provided for free on DMB-capable devices from the country’s television broadcasters. Advertisers have taken consumer habits into account and produced 15- to 30-second commercials to fit the slot, as opposed to the minute-long spots that are typical for Korean television. ” Instead, people were buying content from iTunes (Apple’s content store) and putting it on their iPhone. Mobile is global. ” 2.) The U.S. MORE >>

As blogs are increasingly recognized as business assets—or businesses in their own right—more entrepreneurs and publishers are looking to enter the blogosphere by buying a blog. One of them is people who are just starting out, and they tend to buy newer blogs that aren’t necessarily SEO-ranked, for example. For the guys that are buying existing sites, they tend to own one already—it might be in a complimentary niche or it might be something totally new—but they’ve got some background behind them where they’re trying to expand out to what they’re buying. No problem. MORE >>

Wrangler is “real” It’s a brand that may be somewhat hyped with Brett Favre and Clint Black sporting them, but it fit their target demographic that respects authenticity over fashion trends. Having the word standing alone in the center was appealing as a message, again targeted to the Wrangler-buying audience. Buy them. The first one is basic – “Long Live Cowboys” It’s at the heart of what they represent and allows them to have a perfect slogan to use in advertisements promoting their Retro line of jeans. Comfortable. Jeans. MORE >>