Real-time Bidding is the Future of Advertising
OCTOBER 1, 2015
When most marketers and advertisers hear the term real-time bidding, they likely think of auction houses, not lucrative business strategies. Marketers and advertisers target their ads—and ad dollars—to the most qualified prospects. They struggle to understand how these advertising decisions can be made at a moment’s notice. This data drives smarter, more effective advertising.
The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet
MARCH 5, 2015
Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. I’m also going to show you that for every industry you care about, you should have at least two fan pages to cover it. I’ll also show you how you can steal the best content ideas from any of your competitors right under their nose. Really.
How 2nd Screen Apps killed off Television Advertising – Social Media TV
JULY 22, 2013
As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? Do you advertise on the TV or the iPad? Or #TheVoiceAu.
A Complete Guide to Twitter’s Q2 2016 Earnings Call
JULY 27, 2016
Twitter focused on its live streaming of big events such as the Wimbledon Championships tennis tournament and the Republican and Democratic National Conventions , as well as its pacts with 120 Sports , Bloomberg TV , Campus Insiders, Major League Baseball , the National Basketball Association , the National Hockey League , Pac-12 Networks and, of course, the National Football League.
Social Media Co-Opts the Super Bowl
FEBRUARY 4, 2012
With more than 100 million tuning in to watch each year, the Super Bowl has long been a mecca for advertisers. This time around, the element of surprise is gone — advertisers have been posting their ads on Facebook, YouTube, and their own websites, some for weeks. Advertising Marketing Social Mediamillion per 30 seconds. It remains to be seen how all of this works out.
The State of the Blog Sales Market: Interview with Andrew Knibbe of Flippa
FEBRUARY 19, 2013
As blogs are increasingly recognized as business assets—or businesses in their own right—more entrepreneurs and publishers are looking to enter the blogosphere by buying a blog. One of them is people who are just starting out, and they tend to buy newer blogs that aren’t necessarily SEO-ranked, for example. Buying assets: content, lists, social media and more. No problem.
What Keeps The Chief Marketing Officer Awake At Night? - Part 2
SEPTEMBER 25, 2013
How could Facebook buy Instagram for close to a billion dollars? The idea is that most brands have a tremendous amount of (what I call) "linear data" (this can anything from traditional advertising metrics to email capture to customer service information). The Chief Marketing Officer of tomorrow will have as much knowledge and experience in understanding data, as they currently do when it comes to running an advertising campaign or putting their brand name on a sports arena. traditional advertising. Tags: advertising. but more of it. Part 1 ).
Marketers, Let Your Egos Go
APRIL 25, 2013
What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the actual brand''s advertising performance? The net outcome of this movement could prove that machines are better advertisers than humans. Don Draper is, obviously, a fictitious character but he''s the perfect composite of hundreds (if not thousands) of advertising legends who have roamed our earth. Great advertising is magic. Traditional advertisers will tell you that not much has changed. advertising legend.
How Social Selling Will Dominate the Future of E-Commerce
Convince & Convert
MAY 11, 2016
Those numbers are why Facebook, Twitter, and Pinterest have not only invested heavily in creating robust advertising features but native shops and “buy now” options as well that allow users to purchase products without ever leaving their favorite platform. Facebook Buy Button and Shops. How do you use Facebook’s buying options to your advantage? Twitter Buy Button.
Hey, I Got the Lead Sentence in a Spammy Scraper Article
SEPTEMBER 14, 2011
guess you have to admire the automated attempt to transition from enterprise social media strategies to buying NFL replica jerseys: And at least the advertisement was well targeted to me since I’m interested in press release optimization and I’m a fan of PRWeb. My Top Posts of 2010 on SEO, PR and Social Media for News and Sports. It really is an epidemic. Publishing
Search Traffic Declining? You’re Not Alone (and What to Do About It)
SEPTEMBER 9, 2013
” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone. ” The Tutorspree blog offers another possible answer: Google is intentionally de-emphasizing organic results (free clicks) in favor of search advertising results (for which it gets paid). Image credit: Young Digital Lab. Experiment.
The Ultimate Guide to Search Retargeting
Techipedia: Tamar Weinberg
NOVEMBER 1, 2012
They’re excited by the potential of the digital space, but often view their display buys as a necessary evil, usually because they’ve been stuck with the SOB—Same Old Buys. Ad exchanges make it possible to buy and sell inventory across multiple ad networks. Media Buy Efficiency. This is a guest post by Ben Plomion, Director, Marketing & Partnerships at Chango.
7 Social Media Tactics Your 2013 Budget Needs to Succeed
JANUARY 7, 2013
Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Media Planning Media Buying Publishing Display Advertising Video Mobile. Going from social media engagement to "Buy Now" isnt effective.
Get your local content on – best practices!
APRIL 9, 2015
In Germany BabyCenter.com experiments with offline and cross-product advertising in this market. Winter sports are a huge thing in Sweden and one of the most popular sports is cross-country skiing. In the United States McDonald’s supports American high school basket and encourage people to buy tickets to the All American Games. The importance of localized content.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Social media users are more social than non-social-media-using-internet-users in real life too: social networkers are 18% more likely to work out at a gym or health club, 19% more likely to attend a sporting event, and 26% more likely to give their opinion about politics and current events. Social media…to engage or to advertise? How do top executives use social media? TECHi ).
Is Content More Important than Conversation?
FEBRUARY 6, 2012
You could advertise on Facebook for $0.25 per thousand views , and you wouldn’t be subject to that notoriously unreliable viral phenomenon. Do social prospects buy more because we talked to them? In day-to-day life, we talk about art, TV shows, movies, fashion accessories, and sports games – all creations or performances. We’ve probably said it ourselves.
Nielsen Report: Blogs Still on the Rise | ClickZ
MARCH 13, 2012
Latest Facebook Cannes Sports Politics & Advocacy UK & Europe. Media Planning Media Buying Behavioral Marketing Publishing Networks & Exchanges. And women bloggers represent a desirable audience for advertisers, especially CPG companies. Susan Kuchinskas has covered interactive advertising since its invention. Sports. Media Buying. Sports. Media Buying. About us Contact us FAQ Write for us Advertise Report a bug Newsletter problems? ); //. Marketing News & Expert Advice. ClickZ.asia. ClickZ Academy. SES Events.
Direct marketing is dead. Long live direct marketing!
JANUARY 27, 2015
This might be through a direct mail campaign, some banner advertising or SMS marketing (see GlobalMessaging for more information on this). This, of course, depends on your customer base as there are still a lot of people out there who prefer to buy from a catalogue. You might combine a direct mail campaign with targeted Twitter advertising and local events. Test, test, test.
The New Electricity
JULY 3, 2012
As newspapers, television and radio lament plunging advertising dollars, and not a week goes by without hearing about some other publication or broadcast being folded, changed or updated with more online content, you would think that the Internet is some kind of media juggernaut destroying any other media that slips into its wake. Now, with the latest iPad sporting retina display (offering resolution that is superior to print), blazing computational speed and mobile connectivity for LTE and 4G networks, it seems like no other tablet manufacturers would even come close. Ridiculous.
[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy
MAY 16, 2016
Our aims are to bring brand awareness to those who may not be familiar with what Porsche means as a brand, our heritage, and our motor sport history, along with model launches and other key events in our market. Thorsteinsson: Our customer journey can be very long, most people can’t just buy a Porsche on a whim. Ken Thorsteinsson: We have a global team located in Germany, U.S.
How badges help news websites build community, make money | Poynter.
JULY 28, 2011
If you give badges to your most loyal readers, or your most avid readers of each news topic, you then know what each reader likes and can use that to understand your audience, and to tailor advertising and content to each member of it. Badges help you know each individual reader, which allows you to target advertising and offers. You also get a valuable set of data about your users.
3 Tips to Reach Generation Z on YouTube
Convince & Convert
OCTOBER 21, 2014
As the metrics come pouring in, however, the answer becomes more obvious: Adjust your marketing efforts to Gen Z buying preferences. They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow. Few marketers would use the term “child’s play” to describe traditional marketing techniques. Meeting Generation Z With Video. Speak to your demographic.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
10 Ethical Ways to Buy Links : While some may argue that you need to nofollow links purchased via paid reviews (which is suggested here), link buying isn’t over and is a great way for many people to get the visibility they feel they deserve and the SEO value that may come from it. Should You Buy PPC Ads for Your Brand Keywords? And I did. Do an audit to find out. Enjoy!
Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes
FEBRUARY 7, 2011
Betting on News, AOL Is Buying The Huffington Post. AOL buys HuffPo. 2. Million Facebook Friends Body Slam Sports Broadcasting. UFC – the hot sport of the moment – bypasses the mainstream media and takes to Facebook to broadcast some of its fights. As part of my new approach to creating content , I’m going to begin curating the best for you.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. Carrie is also active in community work, including work with tornado relief and local sports charities. Stacey Acevero.
Break Open and Dominate Your Market
OCTOBER 3, 2012
feel like they did a fantastic job of building an initial groundswell of support, and then absolutely slamming it home with top down approaches in advertising and PR. Sales continued increasing as a result of fans and athletes watching the growing Under Armour brand break into the sports ranks. These sporting figures served as influencers, demonstrating the value of the brand.
Four Key Strategies to Reclaim a Branded Social Experience
Convince & Convert
JULY 9, 2014
By promoting these campaigns via social media networks, their website, email marketing, and display advertising, ShurTech was able to create a rich, interactive experience for fans , and spotlight its products in numerous digital locations. As the tournament began, SoccerPro.com gathered photos of people sporting national team kit and other soccer gear and developed a curated gallery.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
How are consumers and b2b decision makers using social media in their buying processes? Men are also more likely to post videos as opposed to still images, oriented toward pop culture, sports, entertainment or politics. At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. And much more. Adam T.
The Way Television Should Be
DECEMBER 13, 2014
Just two choices: live events (think sporting, cultural, etc.) So,they''re no longer interested in, let''s say, a sports bundle, but rather specific channels. These could be related to teams, sports, whatever. Why waste buying an entire bundle - or even a la carte channel - when there''s really only two specific shows that they would like to watch and pay for? And, if you think about how television makes it money (advertising), this opens up an entirely new conversation that is going to have to take place sooner rather than later. you get the drill. blogging.
What to Look For When Hiring a Community Manager
JANUARY 26, 2011
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! Have an account? Business Headlines] [.]
HOW TO: Properly Use Badges to Engage Customers
AUGUST 20, 2011
Close Mashable Top Stories My Stories Topics People Activity Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Mashable Follow Resources Guidebooks Lists How To Trending Mashable Awards Subscribe Now Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
Close Mashable Top Stories My Stories Topics People Activity Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Mashable Follow Resources Guidebooks Lists How To Trending Mashable Awards Subscribe Now Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? hmmmm.)
Interview With a Small Business Owner Crushed by Google
MAY 18, 2015
Those people who are most interested in buying tickets primarily use Google. Which btw … I haven’t been able to afford to do any paid advertising for the past year and a half as a result of the devastation to my business. Our customers have no interest in hanging out on Ticketstub.com to read the news, performer information, sports scores or to watch videos. It’s not.
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! Have an account? Social media has come of age.
KFC Gayest Chicken Parody – #ChickFila
AUGUST 1, 2012
CEOs don’t speak up, advertising is pushing product not brand equity. How often do you see that in advertising or marketing in general (not sports marketing) ? However personally I would buy KFC. How are you using rituals and values to create celebrated divisions in your online community? This creates story, interest and passion. laughs*. via Baptist press ).
Gene Carr's Patron Technology Blog
Buzz Marketing for Technology
JULY 24, 2008
Unlike yesteryear, people buy printed newspapers to get hard news, sports and finance, and maybe comics or the weather. In an environment in which newspaper revenues continue to be decimated by free classifieds on Craigslist.org and the shift from paper to digital consumption of their product, the owners are facing an advertising gap. Gene Carrs Patron Technology Blog. About.
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses? adenin Facebook Page Social networks High Tech United States Meryl K. Evans adenin TECHNOLOGIES Inc. Adenin Twitter Microblogging / Microsharing High Tech United States Meryl K. Whittemore ePi Tech Inc.