The Complete, Always-Updated Guide to Facebook Advertising
AUGUST 9, 2016
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. This article is our best shot at covering all the important aspects of Facebook advertising for someone who is just starting out. Sports. Sign Up.
Real-time Bidding is the Future of Advertising
OCTOBER 1, 2015
When most marketers and advertisers hear the term real-time bidding, they likely think of auction houses, not lucrative business strategies. Marketers and advertisers target their ads—and ad dollars—to the most qualified prospects. They struggle to understand how these advertising decisions can be made at a moment’s notice. This data drives smarter, more effective advertising.
A Look at Social Video’s Big, Bright (and Somewhat Uncertain) Future
JANUARY 3, 2017
Facebook can bypass not only traditional providers, but also services such as Netflix and Amazon, when it comes to widespread distribution and advertising opportunities. Twitter competed aggressively with Facebook for the rights to stream Thursday Night Football in partnership with the National Football League , and such face-offs will occur more often as sports franchises re-evaluate their cable contracts. Not to mention, it has the foundation for more advanced advertising opportunities within the space. What it means for advertisers. Image courtesy of Shutterstock.
A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call
NOVEMBER 3, 2016
Advertising. As always, a healthy portion of Facebook’s conference call to discuss its third-quarter-2016 financial results revolved around advertising. We’re excited to see the world’s largest advertisers realize that the small screen is big. And this quarter, we made it possible for advertisers to optimize campaigns for in-store visits. billion. billion.
How 2nd Screen Apps killed off Television Advertising – Social Media TV
JULY 22, 2013
As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? Do you advertise on the TV or the iPad? Or #TheVoiceAu.
What the Elimination of Facebook’s 20% Text Rule Really Means
Ignite Social Media
JUNE 20, 2016
Advertisers used a grid tool to test images in a 5×5 grid. Posters for concerts/music festivals, comedy shows or sporting events. The moral of the story is, while the 20% text rule is officially gone, it is a best practice to stick to the rule for efficient buying. Community Managers and Social Media Buyers around the world rejoiced! Then we read the fine print….
Social Media Co-Opts the Super Bowl
FEBRUARY 4, 2012
With more than 100 million tuning in to watch each year, the Super Bowl has long been a mecca for advertisers. This time around, the element of surprise is gone — advertisers have been posting their ads on Facebook, YouTube, and their own websites, some for weeks. Advertising Marketing Social Mediamillion per 30 seconds. It remains to be seen how all of this works out.
A New Twist on Content
Social Media Marketing
OCTOBER 3, 2012
Sports : the Olympics provided a good deal of content, as well as golf, tennis, the MLB All Star game, and even the return of the regular season referees to the NFL. When you look at every image that was created for the effort, not a single one asks people what they think of an Oreo flavor or feature or cajoles them to go buy Oreos. Think about that for a moment. didn't think so.
Is Google Breeding An Army Of "Glassholes"?
APRIL 30, 2013
The Post PC world will not be kind to advertising as we have known it. Train of thought #1 : Screens everywhere means advertising everywhere. All advertising is highly personalized and customized to match our experiences, wants, desires and more. If we are all sporting our own heads up display that puts a screen in our faces whenever and wherever we need it/want it, maybe the rest of the the physical world won''t have a need for screens on every kind of surface? believe Larry Page is moving Google from an advertising-based company to a commerce based company."
The State of the Blog Sales Market: Interview with Andrew Knibbe of Flippa
FEBRUARY 19, 2013
As blogs are increasingly recognized as business assets—or businesses in their own right—more entrepreneurs and publishers are looking to enter the blogosphere by buying a blog. One of them is people who are just starting out, and they tend to buy newer blogs that aren’t necessarily SEO-ranked, for example. Buying assets: content, lists, social media and more. No problem.
Hey, I Got the Lead Sentence in a Spammy Scraper Article
SEPTEMBER 14, 2011
guess you have to admire the automated attempt to transition from enterprise social media strategies to buying NFL replica jerseys: And at least the advertisement was well targeted to me since I’m interested in press release optimization and I’m a fan of PRWeb. My Top Posts of 2010 on SEO, PR and Social Media for News and Sports. It really is an epidemic. Publishing
What Keeps The Chief Marketing Officer Awake At Night? - Part 2
SEPTEMBER 25, 2013
How could Facebook buy Instagram for close to a billion dollars? The idea is that most brands have a tremendous amount of (what I call) "linear data" (this can anything from traditional advertising metrics to email capture to customer service information). The Chief Marketing Officer of tomorrow will have as much knowledge and experience in understanding data, as they currently do when it comes to running an advertising campaign or putting their brand name on a sports arena. traditional advertising. Tags: advertising. but more of it. Part 1 ).
Marketers, Let Your Egos Go
APRIL 25, 2013
What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the actual brand''s advertising performance? The net outcome of this movement could prove that machines are better advertisers than humans. Don Draper is, obviously, a fictitious character but he''s the perfect composite of hundreds (if not thousands) of advertising legends who have roamed our earth. Great advertising is magic. Traditional advertisers will tell you that not much has changed. advertising legend.
How Social Selling Will Dominate the Future of E-Commerce
Convince & Convert
MAY 11, 2016
Those numbers are why Facebook, Twitter, and Pinterest have not only invested heavily in creating robust advertising features but native shops and “buy now” options as well that allow users to purchase products without ever leaving their favorite platform. Facebook Buy Button and Shops. How do you use Facebook’s buying options to your advantage? Twitter Buy Button.
Search Traffic Declining? You’re Not Alone (and What to Do About It)
SEPTEMBER 9, 2013
” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone. ” The Tutorspree blog offers another possible answer: Google is intentionally de-emphasizing organic results (free clicks) in favor of search advertising results (for which it gets paid). Image credit: Young Digital Lab. Experiment.
The Ultimate Guide to Search Retargeting
Techipedia: Tamar Weinberg
NOVEMBER 1, 2012
They’re excited by the potential of the digital space, but often view their display buys as a necessary evil, usually because they’ve been stuck with the SOB—Same Old Buys. Ad exchanges make it possible to buy and sell inventory across multiple ad networks. Media Buy Efficiency. This is a guest post by Ben Plomion, Director, Marketing & Partnerships at Chango.
Get your local content on – best practices!
APRIL 9, 2015
In Germany BabyCenter.com experiments with offline and cross-product advertising in this market. Winter sports are a huge thing in Sweden and one of the most popular sports is cross-country skiing. In the United States McDonald’s supports American high school basket and encourage people to buy tickets to the All American Games. The importance of localized content.
7 Social Media Tactics Your 2013 Budget Needs to Succeed
JANUARY 7, 2013
Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Media Planning Media Buying Publishing Display Advertising Video Mobile. Going from social media engagement to "Buy Now" isnt effective.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Social media users are more social than non-social-media-using-internet-users in real life too: social networkers are 18% more likely to work out at a gym or health club, 19% more likely to attend a sporting event, and 26% more likely to give their opinion about politics and current events. Social media…to engage or to advertise? How do top executives use social media? TECHi ).
How Coca-Cola Built Its Liquid, Linked Social Campaign for Olympics 2016
AUGUST 16, 2016
The brand has come a long way since, as has advertising, from radio and print in the 1920s to digital media today. The campaign uses footage of over seventy athletes from all over the world, across a wide variety of sports. They do not ask consumers to buy a drink at any point, but instead put celebration, achievement, and togetherness on display, irrespective of religion and race.
Is Content More Important than Conversation?
FEBRUARY 6, 2012
You could advertise on Facebook for $0.25 per thousand views , and you wouldn’t be subject to that notoriously unreliable viral phenomenon. Do social prospects buy more because we talked to them? In day-to-day life, we talk about art, TV shows, movies, fashion accessories, and sports games – all creations or performances. We’ve probably said it ourselves.
Nielsen Report: Blogs Still on the Rise | ClickZ
MARCH 13, 2012
Latest Facebook Cannes Sports Politics & Advocacy UK & Europe. Media Planning Media Buying Behavioral Marketing Publishing Networks & Exchanges. And women bloggers represent a desirable audience for advertisers, especially CPG companies. Susan Kuchinskas has covered interactive advertising since its invention. Sports. Media Buying. Sports. Media Buying. About us Contact us FAQ Write for us Advertise Report a bug Newsletter problems? ); //. Marketing News & Expert Advice. ClickZ.asia. ClickZ Academy. SES Events.
The New Electricity
JULY 3, 2012
As newspapers, television and radio lament plunging advertising dollars, and not a week goes by without hearing about some other publication or broadcast being folded, changed or updated with more online content, you would think that the Internet is some kind of media juggernaut destroying any other media that slips into its wake. Now, with the latest iPad sporting retina display (offering resolution that is superior to print), blazing computational speed and mobile connectivity for LTE and 4G networks, it seems like no other tablet manufacturers would even come close. Ridiculous.
Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes
FEBRUARY 7, 2011
Betting on News, AOL Is Buying The Huffington Post. AOL buys HuffPo. 2. Million Facebook Friends Body Slam Sports Broadcasting. UFC – the hot sport of the moment – bypasses the mainstream media and takes to Facebook to broadcast some of its fights. As part of my new approach to creating content , I’m going to begin curating the best for you.
Direct marketing is dead. Long live direct marketing!
JANUARY 27, 2015
This might be through a direct mail campaign, some banner advertising or SMS marketing (see GlobalMessaging for more information on this). This, of course, depends on your customer base as there are still a lot of people out there who prefer to buy from a catalogue. You might combine a direct mail campaign with targeted Twitter advertising and local events. Test, test, test.
Using Social Media Data for Targeting – How to Locate and Action Real Audience Insights
AUGUST 18, 2016
Originally you advertised in the paper to hit as many people as possible – and hopefully, some of them would buy your product. Today you’ll find a home section, sports section, business section and so on. Those that liked homes, sports or business. By capturing certain demos for certain programs, they were able to mostly hit the exact audience the advertiser was looking for. This method is still used today in cost-per-point advertising. Social media can provide a wealth of data, in real time, and advertisers can now tap into it. Going Mobile.
Break Open and Dominate Your Market
OCTOBER 3, 2012
feel like they did a fantastic job of building an initial groundswell of support, and then absolutely slamming it home with top down approaches in advertising and PR. Sales continued increasing as a result of fans and athletes watching the growing Under Armour brand break into the sports ranks. These sporting figures served as influencers, demonstrating the value of the brand.
Point of View Marketing: How Taking a Stand Wins Raving Fans
AUGUST 10, 2016
It’s hard to believe that this used to be a totally acceptable way to advertise a product in America: Thankfully, our world has taken quite a few steps forward since this ad of the 1950s. . We buy things because of how they make us feel, or how we believe we’ll be perceived by others once we have them, or how we align with what their makers are doing in the world. It’s a stance.
3 Tips to Reach Generation Z on YouTube
Convince & Convert
OCTOBER 21, 2014
As the metrics come pouring in, however, the answer becomes more obvious: Adjust your marketing efforts to Gen Z buying preferences. They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow. Few marketers would use the term “child’s play” to describe traditional marketing techniques. Meeting Generation Z With Video. Speak to your demographic.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
10 Ethical Ways to Buy Links : While some may argue that you need to nofollow links purchased via paid reviews (which is suggested here), link buying isn’t over and is a great way for many people to get the visibility they feel they deserve and the SEO value that may come from it. Should You Buy PPC Ads for Your Brand Keywords? And I did. Do an audit to find out. Enjoy!
How to Pitch Brands When You Have Low Traffic
JULY 28, 2016
It’s important to understand that audience size is a carryover from traditional advertising and media buying – the more eyeballs the better! It’s no wonder people are fed up with and becoming blind to advertising messages. Ask yourself, what is the brand buying – eyeballs or actions? This is great news for you if you’re an influencer. Blogging for Dollars
How badges help news websites build community, make money | Poynter.
JULY 28, 2011
If you give badges to your most loyal readers, or your most avid readers of each news topic, you then know what each reader likes and can use that to understand your audience, and to tailor advertising and content to each member of it. Badges help you know each individual reader, which allows you to target advertising and offers. You also get a valuable set of data about your users.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. Carrie is also active in community work, including work with tornado relief and local sports charities. Stacey Acevero.
The Way Television Should Be
DECEMBER 13, 2014
Just two choices: live events (think sporting, cultural, etc.) So,they''re no longer interested in, let''s say, a sports bundle, but rather specific channels. These could be related to teams, sports, whatever. Why waste buying an entire bundle - or even a la carte channel - when there''s really only two specific shows that they would like to watch and pay for? And, if you think about how television makes it money (advertising), this opens up an entirely new conversation that is going to have to take place sooner rather than later. you get the drill. blogging.
3 Incredible Social Media Campaigns from 2016 and What We Learned as Marketers – Bonus Episode [SSM022]
DECEMBER 18, 2016
It’s interesting with beauty products like Always (and Dove) because I definitely catch myself buying more of these products – subconsciously – seeing as how they stand for something. As a marketer, it’s something that I think about: How do I feel about this product after seeing these advertisements? This episode is available on: iTunes. Google Play. Stitcher.
Four Key Strategies to Reclaim a Branded Social Experience
Convince & Convert
JULY 9, 2014
By promoting these campaigns via social media networks, their website, email marketing, and display advertising, ShurTech was able to create a rich, interactive experience for fans , and spotlight its products in numerous digital locations. As the tournament began, SoccerPro.com gathered photos of people sporting national team kit and other soccer gear and developed a curated gallery.
51 Profitable SEO Niches to Dominate with Low Competition
AUGUST 25, 2016
The idea was to buy GPS trackers on Alibaba and then go and fit them on cars in your local area for a fee. With more people sporting tattoos than any other generation in history, it makes sense that we would have more people than ever trying to remove them. Virtual reality advertising. These are niches which have a level of competition that allows you to compete, and fast.
Why Your Facebook Ads Aren’t Converting
Convince & Convert
AUGUST 5, 2016
Here today is strategist Mary Nice, and she’s brought a treasure trove of Facebook advertising advice with her. She’ll share the most common mistakes she sees brands make when it comes to their Facebook strategy, as well as solutions you can put into action on your next advertising campaign. We’re going to buy this, sell this, sign up for this.” Love it.
[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy
MAY 16, 2016
Our aims are to bring brand awareness to those who may not be familiar with what Porsche means as a brand, our heritage, and our motor sport history, along with model launches and other key events in our market. Thorsteinsson: Our customer journey can be very long, most people can’t just buy a Porsche on a whim. Ken Thorsteinsson: We have a global team located in Germany, U.S.
KFC Gayest Chicken Parody – #ChickFila
AUGUST 1, 2012
CEOs don’t speak up, advertising is pushing product not brand equity. How often do you see that in advertising or marketing in general (not sports marketing) ? However personally I would buy KFC. How are you using rituals and values to create celebrated divisions in your online community? This creates story, interest and passion. laughs*. via Baptist press ).