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The Failed State of Digital Advertising

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My digital advertising customer experience sucks. I signed up for a software service, because a friend had recommended it. I grabbed a link for a book that I had read on Amazon to share with a friend. Now all I see are ads for this book on Amazon. This is where digital advertising falls down. Big time. .

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Content Marketing And The New Advertising

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I've been following Rebecca Lieb 's marketing, advertising and media thinking since the early days of online marketing and her work at ClickZ and when she ran Search Engine Watch. Her bestselling book, The Truth About Search Engine Optimization , is a must-read. business book. Tags: advertising podcast. podcasting.

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Statistics on Advertising during a Recession

Buzz Marketing for Technology

I think Seth Godin outlined Marketing's Catch 22 best in his book The Purple Cow - (and I am paraphrasing here) - when times are tough the tendency is to conserve capital vs. when times are good the tendency is to not be aggressive. As marketers we are so often faced with the dilemma of having to cut advertising in times of economic softness.

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How to Automate DMs on Social Media

Hootsuite

After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. For example, you can use chatbots to recommend products based on purchase history, personal preferences, and demographic data. Well, thank goodness you found this article.

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The Story of Ignite Social Media, The Original Social Media Agency

Ignite Social Media

Paid advertising on social media was still 4 years away. I sat down with a friend to flesh it out and then brought it to my business partners in the advertising agency for which I worked. I sat down with a friend to flesh it out and then brought it to my business partners in the advertising agency for which I worked.

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Facebook Just Told Us How to Do Facebook Marketing

Convince & Convert

Unlike Reachpocalypse, where Facebook didn’t really say anything on the record about it until 9 months after the evidence appeared , with Promocalypse they fired a warning shot 60+ days in advance via a post on the Facebook for Business blog (a resource I recommend you read with regularity). So updates about your friends.

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10 Things You Should Know about Blogging (from Someone Who Didn’t)

ProBlogger

The post 10 Things You Should Know about Blogging (from Someone Who Didn’t) appeared first on ProBlogger. As you probably know, when I first started blogging I was very much a novice. But in the 18-odd years I’ve been blogging I’ve learned a lot. But in the 18-odd years I’ve been blogging I’ve learned a lot.

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