Advertising. Full Steam Ahead.
AUGUST 27, 2016
"Advertising is dying. Advertising is dead. Advertising doesn't work.". It's fine to think that advertising doesn't work. It is true that not every piece of advertising is a piece of art (in fact, the opposite). Advertising growth is about to hit a record high. advertising market is expected to grow at its fastest rate since 2010 - nearly 6%. Upgrading its earlier forecast, London-based advertising researcher Warc says U.S. ad market climbing 4.9% for 2016.". And, how is digital advertising doing? ad market.
The Truth In Digital Advertising
APRIL 24, 2016
There has been a long-standing statement that, "people hate advertising." For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. When it comes to key topics that advertisers debate, 2016 has been the year of ad blocking. How big of a growing market is ad blocking? The true state of digital advertising. ad market. ad fraud.
Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
A lot of marketers say content is king. Others say that social is the most powerful marketing tool available. But instead of picturing three people, each from these different schools of thought, fighting it out with foam bats and shouted statistics, picture them sitting in a room with their heads together, creating great marketing content. Content marketing answers a need.
What New Data Tells Us About Blog Advertising
Convince & Convert
NOVEMBER 20, 2015
The blogging space has grown to be a major part of online publishing with a huge following and audience. On WordPress blogs alone, over 409 million people view more than 20.4 In terms of content, the blogging space captures every imaginable content category and topic from tech to sports to fashion to food. Types of Sponsored Blog Content. billion pages each month.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? Meghan M.
Are Brands Confusing Advertising With Marketing?
JULY 18, 2013
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. As much as brands toss the words engagement and content marketing and social media and mobile around the boardrooms, they''re still ultimately looking for one thing: a quick impression. Being able to take an advertising campaign and make it work in digital channels is no small feat.
The Complete, Always-Updated Guide to Facebook Advertising
AUGUST 9, 2016
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. This article is our best shot at covering all the important aspects of Facebook advertising for someone who is just starting out. Advertising
The Power of Facebook Advertising [Infographic]
SEPTEMBER 4, 2012
Last week Marlene wrote a blog post about ad opportunities on different social networks, where you can read more about Sponsored Stories and Promoted Posts on Facebook. Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. How Advertisers Are Using Facebook Ads [Infographic]. Facebook ads statistics.
Poets And Plumbers And The Future Of Advertising
APRIL 9, 2016
It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes. Rishad's insights, pushed further by the debate on the panel, illustrate that our advertising business needs to be populated by what he calls both the "poets and plumbers." So, what is the future of the advertising agency? advertising.
Twitter Gives Advertisers More Klout
AUGUST 4, 2016
Gnip product manager Greg Lyon said in a blog post that Twitter’s Klout enrichment 2.0 Evaluate the conversation around a competitive topic/brand and generate new content marketing ideas to win more share of voice from target customers. Twitter advertisers: Have you incorporated Klout into your previous campaigns? Advertising/Marketing Twitter APIs Application-Programming Interfaces Demographics Gnip Greg Lyon Influencers Interest Topics Klout Klout Enrichment 2.0 versions of its Gnip application-programming interfaces were generally available.
Does Advertising Even Work Any More? Of Course It Does!
JULY 5, 2016
Today, one of my favorite online publications, Digiday , published the article, Does advertising even work any more? Advertisers may not like that consumers don't "engage" with their ads. For all of the problems that advertising - as an industry - faces, make no mistake about it. I'm talking about all types of advertising here: internet, native, TV, video, mobile, print, branded content, matchbooks, stunts, product placement, sandwich boards. Everyone is entitled to their opinion, so here's mine: Advertising is alive and well. Advertising isn't engagement.
Less Money. Less Traffic. Advertising In Chaos?
SEPTEMBER 1, 2016
Who benefits from a world where advertising is getting less money and there is less traffic for the content? Advertising (mostly due to programmatic) is seeing the CPMs being pushed down in a technological version of a reverse auction (i.e. "how cheap can we buy this spot for?" ). Yes, advertising continues to be a healthy business (see: Advertising. advertising.
Fear And Loathing In Advertising
FEBRUARY 22, 2012
There are many who think that advertising as we have known it to date is going to rapidly change in our new media world. There are days when I feel this way (and you've read about it here), but there are days when I think to myself that if advertisers get it right, the opportunity going forward is bigger, better and more opportunistic than ever before. The challenge with that is that marketers are woefully bad at grabbing these new opportunities and really running with them. With just a handful of strategically placed ads, you could plaster the market, rinse and repeat.
The Future Of Advertising Is. Magic?
JUNE 24, 2016
This is a big week in the marketing world. In case you have been living under rock, this is the biggest week in marketing. In Cannes, France the marketing industry is primed for the Cannes Lions International Festival of Creativity. How much of great advertising is magic? Also, check out Shin Lim : Tags: advertising. advertising award. business blog.
Advertising And The Super Bowl
Small Business Mavericks
JANUARY 23, 2015
And how many marketers wondered if it was worth the megabucks being charged for a few seconds of glory during the hype surrounding one football game? conversation over at the Marketo blog caught my eye because it was about that very topic. There is definitely change happening with Super Bowl ads, and the mass-marketing blasts of the past have been joined by digital, targeted outreach that tends to be a good bit easier to track. But is that digital marketing actually better than the megabucks mass marketing we see on television? Who Are You Already Talking To?
Liveblogging the FTC Workshop on Native Advertising
DECEMBER 4, 2013
The FTC’s Workshop on native advertising “ Blurred Lines: Advertising or Content ” will be held today in Washington, DC. To help spread the conversation to a larger community, I will liveblog the sessions this morning via this blog post, and post shorter updates on Twitter. Native Advertising: Don’t Deceive – Disclose! Any marketer can buy media.
Analysis: Revealing the Highest Earning Blogs that Sell Advertising
JUNE 27, 2013
It has been a long time since I published a data-centric blog post, even though they’re often my favourite to write and tend to get the best response. Today I’m going to share with you some of the biggest earning blogs (and a few non-blogs) on the web that don’t rely on affiliate links or selling products. Blogging Impressions: 865,000. Ad Units: 1 (8).
20 Brilliant B2B Marketing and Digital Business Stats and Facts
AUGUST 25, 2015
B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. Image Credit: B2B Marketing Insider. Not quite.
How To Think About Mobile Advertising
JANUARY 16, 2015
Marketers can say whatever they want about advertising. As a marketer, my gut reaction is always the same: "whoops. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. Advertising success is classified like this: Was the ad served? There are viewability, deliverability and a host of other issues when it comes to online advertising. This is the new creative imperative that all marketers should be thinking about. advertising. content marketing. adweek.
LEGAL ADVERTISING RULES: HOW ABOUT THAT FLORIDA BAR?!
FEBRUARY 19, 2013
The Florida Supreme Court just released new advertising rules for Florida lawyers, as well as those who practice law in the State of Florida. The advertising rules were revisited in an attempt to make them easier to understand, and to clarify what some of them mean. Myrland Marketing. The Florida Bar Association continues to encroach on lawyers’ digital real estate.
How to Get Started with Social Media Advertising
FEBRUARY 5, 2011
The answer lies within a smart investment in social media advertising. There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter. An important advantage of Facebook Ads over other social media advertising options is its user-friendly manager tool. Facebook Ads. LinkedIn Ads. based).
Facebook Brings More Advertising Control to Location Targeting
APRIL 14, 2015
Facebook is always adding to the multitude of ways that advertisers can reach their ideal audience. Thanks to the latest rollout to both Power Editor and the ad create tool, advertisers have several new ways to target based on geography. Facebook advertisers can now target those living in, recently in or traveling in an area… Click To Tweet. Target By Address. Your Turn.
The Internet Is Not Just Another Advertising Channel
NOVEMBER 28, 2014
Advertising Agencies Have Got It All Wrong. To say that marketers are scrambling to get the attention of consumers - in a world where a message can be flicked away with complete ease - would be an understatement. If all you''re looking for is attention, then the Internet can be used like every other channel in which advertising is seen. recently blogged about this: It''s Not My Job Anymore. Still, this is the ultimate stance that most traditional advertisers take when it comes to digital marketing. advertising agency. advertising channel.
How To Market Your Business With A Blog
Small Business Mavericks
DECEMBER 5, 2011
Everywhere you turn, you can hear someone talking about a blog. Whether they are writing a blog or they are reading a blog, one thing is for sure. Blogs are wildly popular. You might as well jump on the bandwagon and market your business this way. Blogs are like websites, but you have social interaction with your viewers. Many blog sites are free and easy to use, too. Each time you post a blog, it looks as if it is an individual web page. We have a lot of experience and can get you off to a good start with your new business blog.
20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]
NOVEMBER 23, 2013
Next year’s trends highlight the importance of social media marketing. As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. 78% of CMOs think that custom content is the future of marketing. What to expect.
10 PPC Blogs Every Marketer Should Read
Convince & Convert
AUGUST 3, 2015
When I first started my own digital ad agency, all I had was a strong passion for marketing. ” That was when I came across these words in a Moz blog: You offer SEO, Web Design, and PPC. If there was one thing I wanted to do in my life, it was digital marketing. didn’t just survive—I flourished, and I owe my existence to these PPC blogs. Clix Marketing.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.
Why Marketers Should Use Twitter (Infographic)
AUGUST 16, 2016
It may seem like Twitter is having a tough time lately, but it still isn’t wise to write the micro-blogging service off. Twitter has 320 million monthly active users , most of whom are international and mobile, and they represent several key demographics for marketers. An infographic from WebpageFX examines the impact of marketing on Twitter.
5 Social Media & Digital Marketing “Must Haves” for 2016
FEBRUARY 28, 2016
With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it’s also very exciting times for marketers and business owners, to have so many powerful marketing tools to escalate and grow their business, sales and exposure. Social media is the future of marketing. 2. Consumers
11 Content Marketing Tools To Promote Your Blog
MAY 6, 2014
Here’s one by Adam Nowlin, that originally appeared on his blog here , and is reposted with permission for you. —————— Effectively promoting content is often the most challenging variable in the content marketing craze. Meanwhile, some estimates suggest that there are as many as 2 million blog articles uploaded to the internet every 24 hours.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do marketers rate as the single most valuable SEO tactic? Blogging Stats.
The Paradox Of Choice And Advertising
MARCH 7, 2012
Yesterday, I Blogged about the "do not track" button that would stop media companies from tracking an individual's online usage (you can read more about it here: The Do Not Track Button ). Consumers are up in arms about having their every online move tracked and monitored, so that more relevant advertising can be thrust upon them. In yesterday's Research Brief by MediaPost there was a news item titled, Too Much Advertising Is Digital Suicide. advertising. contextual advertising. digital advertising. marketer. marketing industry.
Five Facebook Advertising Features You Haven’t Tried Yet
DECEMBER 22, 2015
Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Looking for the next big thing in Facebook advertising ? Guest post by Mike Bird. Carousel ads.
Digital Advertising Just Got Worse (If You Can Believe It)
JULY 11, 2014
While many of those services ran advertising, they were private, so our industry considers HotWired (which was the Web version of Wired Magazine ) as the first commercial media property to run a true banner ad. " I was around then. I was active on the Internet, and I was involved in the very early days of banner advertising and search engine marketing (long before Google even existed). What got me so excited about digital advertising? It was the ability to put advertising only on sites that were relevant. How is that good for advertising? Right?
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow.
Journalism Is Not Content Marketing
AUGUST 11, 2016
From there, my work always focused on the intersection of media, advertising, communications and technology. Blogging (back in 2003) was the perfect extension for me to continue to publish my words. Many people in other segments of the media suggested that journalists should not worry, because of the myriad of opportunities that now exist in the content marketing space. brand.
Top 15 Social Media Marketing Blog Posts Of 2015
DECEMBER 21, 2015
The 15 most-read posts on our social media marketing blog in 2015! By effectively managing your organization’s social channels, investing in social advertising, and implementing a digital PR approach, you can expect to see a consistent increase in social media ROI in 2015. SOCIAL MEDIA MARKETING: PROCESS MATTERS. SOCIAL MEDIA MARKETING TWITTER CHATS YOU SHOULDN’T MISS.
How The TV Industry Just Hurt Television Advertising
SEPTEMBER 4, 2015
What is the value of your personal data to an advertiser? It's often the trotted out horse when people want to know, exactly, how places like Facebook and Twitter are going to make the billions of dollars that they are required to generate, based on their market capitalization. This is where the proverbial rubber meets the road for marketers. Breaking it down: the television networks developed a digital channel to distribute their content (and an added traditional advertising stream). What about the advertising? People hate advertising. advertising.
Five Ways to Draw Traffic to a Blog Post
MARCH 22, 2016
As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Here are five methods you can use to get your blog posts more exposure amongst your audience and beyond.
Content Marketing And The New Advertising
JULY 30, 2012
I've been following Rebecca Lieb 's marketing, advertising and media thinking since the early days of online marketing and her work at ClickZ and when she ran Search Engine Watch. Most recently, she published a book titled, Content Marketing - Think Like a Publisher - How to Use Content to Marketing Online and in Social Media. blogging. content marketing. digital marketing. marketing. marketing blogger. marketing podcast. the truth about search engine marketing. Tags: advertising podcast. altimeter group.