Trending Sources

The Power of Facebook Advertising [Infographic]

Mindjumpers

Last week Marlene wrote a blog post about ad opportunities on different social networks, where you can read more about Sponsored Stories and Promoted Posts on Facebook. Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. It includes some new global stats revolving Facebook usage as well as advertising insights.

Liveblogging the FTC Workshop on Native Advertising

Geoff Livingston

The FTC’s Workshop on native advertising “ Blurred Lines: Advertising or Content ” will be held today in Washington, DC. To help spread the conversation to a larger community, I will liveblog the sessions this morning via this blog post, and post shorter updates on Twitter. Native Advertising: Don’t Deceive – Disclose! Any marketer can buy media.

Are Brands Confusing Advertising With Marketing?

Twist Image

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. Digging a little deeper, it became clear that this agency is skilled at taking advertising, spinning it for digital and creating highly effective digital advertising, but they lack any ability to do anything more than digital advertising. advertising. Epiphany! brand.

Online Communities: What Consumers Want, What Brands Don’t Deliver

Firebelly

The fun facts, random questions, and product advertisements all keep the consumers coming back to the brand and builds the community, but if and only if you sprinkle in some of what they actually want. Build your community using relevance and use something you can have through an email newsletter: conversation. Not every community and following is the same.

Community Manager Appreciation Day: 5 Must-Reads

Firebelly

Today is the 3rd annual Community Manager Appreciation Day ! Worldwide Salute to Community Managers. By Jeremiah Owyang It’s the third annual Community Manager Appreciation Day (every fourth Monday of Jan) and I’d like to salute the folks working on the front lines at companies big and small leading the charge. Ways To Celebrate Community Manager Appreciation Day.

The New Competition: For-Profit Communities With Deep Pockets (Part 2)

SocialFish

This post originally appeared on the Avectra blog and is reposted here with permission. Check out  Part 1 of this series for an introduction to the new, for-profit, online communities  like  Doximity  and  ResearchGate  that are changing the way their members work. Like traditional associations, these communities are a source of news, information and education. Member services.

Interview with Community Manager: Ben Martin

Social Media Citizens

Ben Martin is Global Community Manager at AVG. Previously, Ben was a Communities Executive for an Online PR and Social agency called Content & Motion. Over the last six years he build his experience in managing online communities for large, multi-national brands across many different sectors. On-site communities (e.g. Advertising helps, also.

Open Community Case Study – GoPlow

SocialFish

Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. Deliver expert opinions via blogs. GoPlow is not only the center of their online community-building efforts, but an already profitable revenue center too.

Social Media Community Manager's Management

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. Tuesday, September 7, 2010 Social Media Community Managers Management Monitoring Social Media can be overwhelming. Unported License.

Secret Sauce for Small Business: Building Social Media Communities

Blue Focus Marketing

“Social Media Communities Empower Small Businesses&#. Twitter is an amazing place to meet interesting people and join communities.   But sometimes “ amazing &# is an understatement when it comes to Twitter relationships. Social Media Communities Create Value. Building your own community on Twitter is about creating value in terms of content and relationships.

8 Steps to Building Your Blog Into a Community

ProBlogger

There are other people blogging about the same subject as you, maybe better or maybe worse—but, as you probably have figured out by now, content is no longer king; context is. Getting repeat readers who become brand ambassadors for you is pertinent to the success of your blog. There are a lot of great blog posts about creating communities , but this one is different.

Paywall for News.com and Online Community Social Media

Laurel Papworth

The FutureOfMedia Discussion site The New Fourth Estate is Social Media The Function of News in Community Commercialization of Human Stories De-Commercialization of Human Stories Problem Journalism vs Solution Journalism Product vs Process Journalism What is a Newspaper’s Product Anyway? Commercial Clients (Advertisers) pay to display their ads to the readers. Their own staff? Really?

Blogging Upstream

Waxing UnLyrical

Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. The world doesn’t need another fashion blog, yoga site, or recipe roundup. Not the formula.

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

Close Mashable Top Stories My Stories Topics People Activity Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Mashable Follow Resources Guidebooks Lists How To Trending Mashable Awards Subscribe Now Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? hmmmm.)

A Tale of Two Communities Part 1 – Volkswagen

SocialFish

This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. This post will focus on the Volkswagen community. Genius advertising. The purpose of this community is clear.

Silos, Facebook Advertising, and Opportunity

Convince & Convert

That’s because I see your Facebook program as just one part of a larger social communications ecosystem that includes blog, Twitter, Facebook, email, YouTube, your brand community (if applicable), and possibly a bunch of other stuff. Facebook advertising is most definitely an area where I can see specialization being prudent right now. billion in advertising in 2011.

10 PPC Blogs Every Marketer Should Read

Convince & Convert

” That was when I came across these words in a Moz blog: You offer SEO, Web Design, and PPC. didn’t just survive—I flourished, and I owe my existence to these PPC blogs. To this day, I read every single article by these blogs. Get you entire marketing team to read these blogs today! The beauty of this blog is that its writers are fearless. At 11 p.m. that

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Community Manager Responsibilities that Don’t Involve Twitter and Facebook 10 Community Manager Responsibilities that Don’t Involve Twitter and Facebook by Tamar Weinberg on March 17, 2010 Share This is a guest post by Itamar Kestenbaum. Check it out!

Create a World-Class Online Community for Your Business

mashable.com

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! link] Your Business’ Online Community [.]

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Journalism Is Not Content Marketing

Twist Image

Real journalist (and, yes, I knew many back then) were doing the work of the community. They were spending hours at the public courthouse or at local community meetings, and asking the very smart, tough and better-informed questions that the rest of society wasn't bothered with. They, in fact, were acting on all of our behalf to make our communities much more transparent.

The difference between an audience and a community in new media

Akamai Marketing

Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Why should you care if you have community vs. audiences? Audiences complain about your company publicly, maybe on your Facebook page, maybe in a blog (Think: Dell Hell ). 

Interview with Community Manager: Zack King from RPM

Social Media Citizens

Zack King is a Community Manager at RPM , working across a number of brands such as Captain Morgan, J&B and Clover.  Zack started his career in community management at All-Leo , where he was responsible for the social media accounts for a number of popstars, such as Cheryl Cole, Leona Lewis and Take That. The best resource will always be the community itself.

What to Look For When Hiring a Community Manager

mashable.com

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! Do You Need A Community Manager?

How badges help news websites build community, make money | Poynter.

www.poynter.org

If you give badges to your most loyal readers, or your most avid readers of each news topic, you then know what each reader likes and can use that to understand your audience, and to tailor advertising and content to each member of it. Badges help you know each individual reader, which allows you to target advertising and offers. Community building. But I think it’s worth it.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. The core of social media marketing efforts should be the corporate blog. Publishing has historically relied on advertising, or sponsorships, to pay for content production.

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The Ugly Truth About Business Models And The Advertising Scapegoat

Twist Image

It took them years of working and nurturing the pay-per-click advertising model to get it to the point where it's at. It wasn't obvious at the beginning, but they kept at it and - regardless of how you feel about it - you have to respect this new form of advertising and their ability to create such a unique revenue model. Today on MoBlog (via MediaPost ), there was a Blog post titled, Can Foursquare Find A Business Model? But in his blog post , Crowley didn't really get into how the company is going to monetize usage by local businesses, brands or consumers. brand.

Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost. Advertising when done right is a way to help you expand the community you have today.

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Facebook Removal of Fanpages. Community Pages.

Laurel Papworth

You may not place a Fan Box widget in an advertisement. If you display advertising on your Page, Section 11 of this Statement also applies to you. If you want a really obvious example – even if Twitter shuts down, Facebook removes my account, and Foursquare/Flickr/YouTube and so on disown me, people can still find me on this blog. The new Fan page is Community page.

11 Content Marketing Tools To Promote Your Blog

SocialFish

Here’s one by Adam Nowlin, that originally appeared on his blog here , and is reposted with permission for you. Meanwhile, some estimates suggest that there are as many as 2 million blog articles uploaded to the internet every 24 hours. Additionally, highly engaging, active creators are also featured on your newsfeed to help build a community: RebelMouse. Examiner. Sulia.

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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media. Dan Moyle, Amerifirst @danmoyle.

Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost. Advertising when done right is a way to help you expand the community you have today.

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Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Using digital platforms successfully to build community, relationships, and trust is an iterative process. Blogging Business Facebook Google+ Social Media Tips Twitter community etiquette Marketing and Advertising Networking Online reputation spam trustBeware the hidden dangers of social media. Social media is all the rage. You Like It Because You Think It’s Free.

22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity SMM

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. Yet blogging requires considerably less expense and effort than other top marketing tactics like live events, webinars, and video.

Is Our PR Community Part of the New Pittsburgh or the Old One?

Social Media Strategery

This post originally appeared on PRSA Pittsburgh’s blog. . Where’s the PR, advertising, and marketing community in all of that? And I think there’s a whole lot people here in the Pittsburgh PR community who feel the same way. Creative Commons image from Flickr user Slackley. And people around the country are taking notice. and Chicago. want to prove them wrong.

Blogging Is Dead. Here We Go Again

Twist Image

500 are Blogging. Blogging is dying. ReadWriteWeb 's post, Blogging Declines Across the Inc. According to the Blog post, "A new longitudinal study at the University of Massachusetts at Dartmouth focusing on the online activities of the Inc. 500 has found a huge drop in the number of companies maintaining corporate blogs over the past year. Only 37% of those interviewed had a corporate blog last year, down from half of those interviewed in 2010." " Blogging is hard work. Blogging isn't for everyone. Blogging is not dead.

9 Benefits [and 3 Costs] Of Building Community On Your Blog

ProBlogger

Do you ever feel – as you blog – like you’re talking to an empty room? ” Over the next week I’d like to suggest some ways to increase reader engagement and would love to hear how you do it on your blog too in comments below. But first – today I’d like to talk about WHY community and interaction on a blog is so important. Genera

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Search & Social – Understanding the Interdependence

Mindjumpers

This is a guest blog post written by Christine Dissing – a London-based marketing professional holding a Master in Marketing Communications Management. Christine is passionate about advertising, branding and marketing communications – an interest she also shares on her own blog attention2ads.com. You can connect with Christine on Twitter @christine_kbh. Social.

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