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Does your brand take bloggers seriously?

Sherrilynne Starkie

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites.

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The Pros and Cons of Running Advertising on Your Blog

ProBlogger

The post The Pros and Cons of Running Advertising on Your Blog appeared first on ProBlogger. Do you run ads on your blog? In fact, people often start monetizing their blogs this way using an ad network such as Google AdSense. So should you be running ads on your blog? Many bloggers do.

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Analysis: Revealing the Highest Earning Blogs that Sell Advertising

Viper Chill

It has been a long time since I published a data-centric blog post, even though they’re often my favourite to write and tend to get the best response. Today I’m going to share with you some of the biggest earning blogs (and a few non-blogs) on the web that don’t rely on affiliate links or selling products.

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Free Content Is Killing Media (And Advertising)

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Whether we're talking about iPads , websites, Blogs or the future of newspapers and television, Sorrell knows and understands the landscape like few others. There isn't enough advertising to go around. Everything that Sorrell talks about is true in the traditional advertising and media model. media hacking).

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Less Money. Less Traffic. Advertising In Chaos?

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Who benefits from a world where advertising is getting less money and there is less traffic for the content? Advertising (mostly due to programmatic) is seeing the CPMs being pushed down in a technological version of a reverse auction (i.e. Yes, advertising continues to be a healthy business (see: Advertising. mirum blog.

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Partnering With Brands Theme Week: Advertising 101

ProBlogger

We kick off this week’s theme with Juanita Nessinger of Vertical Online Media – a total guru when it comes to all things advertising! You’ve started your blog, put in many long hours into nurturing it, growing it and building a following. You can also utilize this Leaderboard unit in the middle or bottom of your blog posts.

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The Marketing Problem Is Simple: There Are Too Many Ads

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The entire construct of the advertising industry was built on the scarcity model. There was only a finite number of pages in the newspaper allotted to advertising. But, they feel this way not because it's expensive to advertise or because there is a lack of substantive places to put those ads. The answer is: yes.

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