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#measurePR Recap (October 2016): Measuring Content

Waxing UnLyrical

On how agencies and consultants can optimize content for profitability: A3-1: Understand what content attracts audiences vs. what content CONVERTS them to buying. If no engagement from the community, numbers mean nothing #measurepr. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content.

Content 100
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#measurePR Recap (March 2016): Meet the Measurement Mavens

Waxing UnLyrical

Community member Amanda Roe also had this to say: @shonali A3:always include competitive comparison; align w/co’s goals & how relationships positively impact sales. shonali A4: Depends on how much buy-in you have. Twitter Facebook Google+ LinkedIn #measurePR Recap (March 2016): Meet the Measurement Mavens.

Meeting 100
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You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

You can’t buy advocates, friends, fans, evangelists, or word of mouth. It requires investment in the human beings within your community. Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. SoundCloud.

Buy 113
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Find Your Online Tribe: Building an Instagram Community on a Low Budget

Sprout Social

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community.

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ICYMI: 11 Of The Best Insights From #SMWLDN 2016

Audiense

The value isn’t in the hardware, it’s in the community and how they use it. Instead, micro-influencers have become a more trusted source when it comes for recommendations on what to buy. For example, we noticed a trend between people initially appearing interested in baby care products but ended up buying high end cameras.

Data 60
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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok's popularity has exploded since its 2016 inception. While TikTok is still an emerging social media platform, having been launched in only 2016, it is growing at a blistering pace, even in comparison to other social media networks. A common way to do this is by buying TikTok followers. Is TikTok a Good Marketing Platform?

Trends 147
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Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention

Keyhole.co

However, when it first introduced the Stanley Quencher 40 oz (1200 ml) in 2016, sales lagged for years. In 2019, emboldened by the success of the women-run blog The Buy Guide in selling Stanley Quenchers, the brand expanded into pastel and millennial-friendly colors. Stanley even stopped stocking the line in 2019.