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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok may be taking over as the social network of choice for digital marketers. TikTok's popularity has exploded since its 2016 inception. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. Is TikTok a good marketing opportunity for businesses in 2022?

Trends 147
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#measurePR Recap (October 2016): Measuring Content

Waxing UnLyrical

Our kick-butt guests included: Brandon Andersen , Chief Strategist at Ceralytics; Janet Fouts , CEO of Tatu Digital Media; David Klein , Director of Marketing at ClickTime; and Fay Shapiro , Publisher at CommPRO Global Inc. If no engagement from the community, numbers mean nothing #measurepr. LISTEN #measurepr. justsayno #measurepr.

Content 100
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Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention

Keyhole.co

However, when it first introduced the Stanley Quencher 40 oz (1200 ml) in 2016, sales lagged for years. And behind this apparent miracle is a stroke of online marketing genius. This shows how successfully the Quenchers have been marketed as a desirable symbol of prestige. Stanley even stopped stocking the line in 2019.

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#measurePR Recap (March 2016): Meet the Measurement Mavens

Waxing UnLyrical

Community member Amanda Roe also had this to say: @shonali A3:always include competitive comparison; align w/co’s goals & how relationships positively impact sales. shonali A4: Depends on how much buy-in you have. Twitter Facebook Google+ LinkedIn #measurePR Recap (March 2016): Meet the Measurement Mavens.

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You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business. Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. Omni-Channel Marketing in a Nutshell.

Buy 113
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Find Your Online Tribe: Building an Instagram Community on a Low Budget

Sprout Social

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community.

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5 goals you can accomplish with social media video marketing

Sprout Social

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. If you’re like the majority of social marketers , brand awareness is your top goal. Mint Mobile, a low-cost wireless carrier, was founded back in 2016.

Video 129