Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention
Keyhole.co
JANUARY 18, 2024
However, when it first introduced the Stanley Quencher 40 oz (1200 ml) in 2016, sales lagged for years. In 2019, emboldened by the success of the women-run blog The Buy Guide in selling Stanley Quenchers, the brand expanded into pastel and millennial-friendly colors. Stanley even stopped stocking the line in 2019.
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