Remove 2016 Remove Buy Remove Communities Remove Curation
article thumbnail

Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention

Keyhole.co

However, when it first introduced the Stanley Quencher 40 oz (1200 ml) in 2016, sales lagged for years. In 2019, emboldened by the success of the women-run blog The Buy Guide in selling Stanley Quenchers, the brand expanded into pastel and millennial-friendly colors. Stanley even stopped stocking the line in 2019.

article thumbnail

Social Media Tactics that Cut Through the Noise

Pixlee

Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Buying likes used to be a standard (albeit largely frowned upon) practice to build a brand’s following. Buying likes used to be a standard (albeit largely frowned upon) practice to build a brand’s following.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

10 Social Media Predictions for 2019

agora pulse

It was a powerful message that millions stood behind especially given that Nike donated $5 million to organizations advancing equality in US communities. Shape your social media stories around your supported charities, community activities and local causes. FUN FACT: In 2016, live streaming was already a $30 billion+ industry.

article thumbnail

Top 7 Instagram Marketing Trends for 2020

Later

2020 will see a big shift in visual content on Instagram, with posts moving away from carefully curated imagery towards more relatable and less-produced content (including video). According to our research , caption length on Instagram has doubled since 2016! You can thank TikTok for this shift – but more on that later).

Trends 87
article thumbnail

How to Strengthen Your Social Media Strategy Right Now

Rebekah Radice

A photo posted by La Brea Bakery (@labreabakery) on Sep 12, 2016 at 10:45am PDT. A photo posted by Rebekah Radice Social Media (@rebekahradice) on Oct 20, 2016 at 6:23am PDT. Sprout Social (@SproutSocial) November 16, 2016. Sprout Social (@SproutSocial) November 2, 2016. Engaging community. Curate Great Content.

article thumbnail

How to Strengthen Your Social Media Strategy Right Now

Rebekah Radice

A photo posted by La Brea Bakery (@labreabakery) on Sep 12, 2016 at 10:45am PDT. A photo posted by Rebekah Radice Social Media (@rebekahradice) on Oct 20, 2016 at 6:23am PDT. Sprout Social (@SproutSocial) November 16, 2016. Sprout Social (@SproutSocial) November 2, 2016. Engaging community. Curate Great Content.

article thumbnail

What is Social Proof and How to Use it In Your Marketing Strategy

Hootsuite

Social proof is why you read product reviews before buying, and ask locals for restaurant recommendations when you’re visiting a new city. Whether you’re buying a new mattress or choosing a hotel for your upcoming vacation, It’s easy to get overwhelmed. but otherwise I always check reviews before buying.

Strategy 111