Keyhole.co

AUGUST 4, 2023

One example of an organization that used Keyhole’s real-time social analytics platform to measure the social buzz around its events is the Special Olympics. It started using Keyhole as the monitoring tool for the 2015 World Summer Games in Los Angeles. Competitor analysis. Real-time analytics and reporting.

Social Media 52

Social Media How To Analytics Metrics 52

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Posted in Innovation Interactive Marketing Strategy. So what does a CDO do?

Marketing 258

Marketing Conference Fashion Mobile 258

Ignite Social Media

FEBRUARY 9, 2017

We did an initial analysis of the decreasing fan reach trend several years ago and thought it was worth revisiting. The post below includes an updated look at reach in addition to several other interesting findings compiled by the entire Ignite Social Media analytics team! Methodology. User Engagement Stays Steady.

Metrics 60

Metrics Brands Facebook Sample 60

Oktopost

APRIL 22, 2019

In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! However, the most common attribution platform, Google Analytics, has no idea what happens in Facebook ads, and Facebook Analytics has no understanding of the Google programmatic exchange.

Software 101

Software Marketing Analytics B2B 101

Talkwalker SM

FEBRUARY 8, 2016

million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. between December 28, 2015 and January 25, 2016.

ROI 84

ROI Influencer Sentiment Tips 84

Oktopost

OCTOBER 23, 2019

Many relied on cookies, which Google is trying to change as the industry moves towards things like intent data and site analytics. Nothing comes out for use within other platforms or for independent performance analysis. This was jarring for marketers, since it meant a change in process. Taboola purchased Outbrain for $850 million.

Marketing 110

Marketing YouTube Overview Instagram 110

Waxing UnLyrical

MARCH 6, 2015

’s Chartered Institute of Public Relations with its State of the Profession 2015 report. If you look at the research report , you’ll see that metrics and analytical skills don’t even make the cut when it comes to hiring senior pros. This isn’t just me ranting (though I’ve done so before ).

Social Media 100

Social Media Compete Skills Consultant 100

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. A competitive analysis. By analyzing your analytics and results, you find out what your audience responds to best. Outdoor retailer REI made headlines when their #OptOutside campaign launched for Black Friday 2015. Definitely don’t do that. Who are they?

Social Media 142

Social Media Meme HootSuite Influencer 142

Buffer Social

AUGUST 24, 2017

Do you want analytics to measure your performance? Furthermore, the ability to get in-depth analytics on how our content is performing across our feed, Stories, and Live is a major value-add. If you would like to learn more about our comparison of Instagram and Snapchat for businesses, we’ve unpacked our analysis below.

Instagram 111

Instagram Cost Comparison Analytics 111

Talkwalker SM

JULY 28, 2016

The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months. An analysis of Cathay Pacific’s #LifeWellTravelled hahstag using Talkwalker’s social media analytics. #LifeWellTravelled: Cathay Pacific sets the travel tone. ”

Hashtag 60

Hashtag Industry Campaign Hotels 60

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Campaign Analysis. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. Social Analytics. Check out our social media analytics compass.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Kikolani

MARCH 27, 2015

Fetching Friday is back for week thirteen of 2015! Advanced Content Analysis in Google Analytics by Jeff Sauer. Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. Search Engine Marketing.

Products 60

Products Marketing Directory Case Study 60

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. Call it what you want (and there are many names): Predictive Analytics. Regression Analysis. Want to take a guess what it is? I’ll save you some time: It’s process. highlight to tweet). Data Will Set You Free.

Education 60

Education Process Software Analysis 60

ProBlogger

JANUARY 18, 2015

I hope you had a worthwhile end of 2014 and are looking at 2015 with excitement and anticipation! It’s an exercise that I do over the last week of 2014 and the first week of 2015 but is also something you could spend just 10 minutes doing and still get some value from. I get that – I’m not really an analytical guy.

Exercises 20

Exercises Analytics Google Overview 20

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. In addition to monitoring and managing multiple social networks, SproutSocial’s clean interface also delivers deeper analytics. Visually’s Google Analytics Report. Pricing: Free for basic Facebook analytics. Yes we have tools, too!

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Talkwalker SM

MARCH 17, 2016

In our latest report , we take a look at how marketing, PR and product departments in the household and personal care sectors can use social media analytics to create valuable insights in crisis management, product development, influencer marketing and more. 2015 – March 2016). Understand how a crisis spreads online to stay in control.

Data 60

Data Social Media Brands Forums 60

Keyhole.co

FEBRUARY 28, 2023

You can use social listening with a tool like Keyhole to gauge reactions to your meme campaigns or conduct sentiment analysis. In 2015, the WWF partnered with Twitter to create a set of 17 emojis that represent 17 endangered animals, and urged Twitter users to make a symbolic donation by tweeting one of these emojis.

Meme 52

Meme Engagement Strategy Wikipedia 52

Ignite Social Media

FEBRUARY 2, 2023

Ignite was founded in 2007, Carusele was founded in 2015, and that’s just been such a long time. We then founded Carusele in 2015 based on the assumption that’s proven true that basic influencer marketing could be improved and optimized. It’s the whole reason we launched Carusele in 2015.

Influencer 85

Influencer Social Media Hubspot Travel 85

Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). This shift to predictive analytics has been brought on by technology, but also by a shift in thought from aggregate analysis to individual treatment , and from universal insights to personal insights.

Research 60

Research Engagement How To Sentiment 60

Rebekah Radice

JANUARY 12, 2017

you need to look at your own analytics and determine when you audience is online and when they are most active. From their analysis, it’s clear that the average Facebook shares for video content have doubled since August 2015. According to their data, most Facebook shares occur on Saturday. To get real results?—?you

Engagement 150

Engagement Tips Facebook Marketing 150

Convince & Convert

FEBRUARY 1, 2016

2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. Data is power, but Big Data is the massive collection of predictive analytics and industry information, a thing much greater than power. highlight to tweet). Journey Mapping.

Content 60

Content Tips Analysis Curation 60

Unmetric

SEPTEMBER 19, 2018

The brand posted 436 times in 2015 with the number almost doubling to 825 in 2016 to 1353 in 2017. User sentiment analysis shows that the brand received more positive than negative vibes from Facebook user comments. The post How Glossier Built a Cult Following on Social Media appeared first on Unmetric Social Media Analytics Blog.

Social Media 141

Social Media Hashtag Instagram Meme 141

Proactive Report

JUNE 15, 2016

The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required. Statistical Analysis and Data Mining. One tool you should know how to use is Google Analytics. Analysis and Application: This is about seeing the bigger picture.

Skills 40

Skills LinkedIn Health Care Statistics 40

Twist Image

APRIL 27, 2015

Meanwhile, the average time US adults spent watching video programming on televisions totaled 4 hours, 35 minutes in 2011 and will decline to 4 hours, 15 minutes in 2015. In 2015, forty percent of media spending will still be done on television. In total, time spent with video on all devices is up from 4 hours, 56 minutes in 2011."

Apple 40

Apple Advertising Data Compete 40

Audiense

MAY 10, 2016

With Leicester having no official partners in mobile technology, and with Samsung ending their sponsorship of Chelsea in 2015, is this an opportunity for both parties to look into sponsorship possibilities with each other? What’s The Benefit Of A Sponsorship? Enjoy the taste of victory with our champion @LCFC flavour.

Social Media 99

Social Media Airlines Sports Report 99

ProBlogger

MAY 18, 2016

The artistic effort of creating content is often a far more enjoyable endeavor than back-end metrics analysis. But that can’t stop bloggers from learning what makes content effective, what renders it ineffective and the analytical tools used to tell the difference. Trending on Twitter — Dig Deeper.

Research 36

Research Tools Content Hashtag 36

Buffer Social

MAY 6, 2016

Instagram first announced carousel ads in 2015, but now brands can include multiple videos (of up to 60 seconds long) to the same sponsored post. Social media analytics company, Quintly, have analyzed over 130,000 Facebook posts to discover how people are using Facebook Reactions. Instagram video carousel ads.

Instagram 61

Instagram Engagement Twitter Facebook 61

Sprout Social

OCTOBER 9, 2018

” They know an intricate analysis will resonate well with their audience. One of the best ways to get to know your audience is to use an analytics tool that can aggregate data from all your platforms. Use analytics to pinpoint the best times of day/days of the week to share your stuff. are most successful.

Sports 83

Sports Social Media Engagement Compete 83

Dave Fleet

FEBRUARY 16, 2016

In the agency world we were focused on optimizing how we operated on those platforms – we got into heavy analysis on things like real-time activation, word choice, tone, character counts, day-parting etc. 2015 was actually the year of mobile. The (actual) year of mobile. Mobile use dominates on the older social networks, too.

Mobile 105

Mobile Trends Compete Loyalty 105

Buffer Social

JULY 11, 2016

Innovation: No slide deck is more anticipated every year than Meeker’s giant analysis of digital trends from Kleiner Perkins Caufield & Byers. analytics basics! Innovation: In November 2015 , The New York Times distributed more than 1 million Google Cardboard viewers/glasses to Sunday home delivery subscribers.

Campaign 40

Campaign Startup Marketing Curation 40

Rebekah Radice

JANUARY 12, 2017

you need to look at your own analytics and determine when you audience is online and when they are most active. From their analysis, it’s clear that the average Facebook shares for video content have doubled since August 2015. According to their data, most Facebook shares occur on Saturday. To get real results?—?you

Engagement 60

Engagement Tips Facebook Marketing 60

Buffer Social

MAY 16, 2016

— Jack (@jack) December 22, 2015. Product Hunt and thousands of other brands, individuals, and agencies use Buffer to manage social media profiles, content, analysis, and more for every social profile. As they say, an image says more than 140 characters. Check out my comment on @ProductHuntLIVE https://t.co/FEiyvo1KDU

Products 62

Products Twitter Open Source Team 62

SalesChoice

OCTOBER 4, 2016

The Recent Tractia 2015 study forecasts the sales of enterprise AI will be a cumulative $43.5 billion between 2015 and 2024. Machine Learning methods use Random Forests, a term that refers to an analytic technique developed by Leo Breiman and Adele Cutter. Market Growth Dynamics. Generating new insights.

Software 20

Software Patterns Applications B2B 20

Sprout Social

APRIL 15, 2024

Case in point, the Chipotle E Coli outbreak in 2015. Certain social media analytics like performance analysis and audience insights can track engagement around crisis messaging. With sentiment analysis , you can automatically monitor if the sentiment expressed towards your brand is positive, negative or neutral.

Press Release 95

Press Release Banking Reputation Marketing 95

Buffer Social

AUGUST 29, 2022

Buffer, the product, has come a long way since I joined the company in 2015. Analytics As the saying goes; if you can’t measure it, you can’t manage it. Buffer’s suite of analytics is included in all paid plans. Post analytics Post analytics dive deeper into the performance of individual posts.

Features 84

Features Sentiment Analytics Statistics 84

ProBlogger

JULY 11, 2016

This is a good time to just stop blogging for a day or just spend a few hours and do some analysis of your blog. I’m going to run through one method I use to do a blog review, but I also have a second suggestion that ProBlogger Editor Stacey Roberts wrote in 2015 that a lot of readers found helpful. Download the Worksheet.

Review 20

Review How To Analysis Blogger 20

Convince & Convert

FEBRUARY 17, 2017

To illustrate, by the end of 2015, Facebook was seeing about 8 billion video views per day. Moreover, video traffic accounted for 70 percent of all consumer internet traffic in 2015, and this number is expected to rise to 82 percent by 2020. If you don’t know how to do this in your system, you can use Google Analytics.

Video 143

Video CPC Facebook Strategy 143