Oktopost

MARCH 7, 2022

By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. What tools they are using. Conversion Rate & ROI. As with any channel, conversion rate and, by extension, ROI are going to be the main metrics to track.

B2B 155

B2B Sentiment Analysis Reputation 155

Buzz Marketing for Technology

OCTOBER 18, 2013

Data can be one of the most inexpensive and smart listening tools a brand can have in its arsenal. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5 But these metrics aren’t tied in any way to ROI and sales. As smart and creative as most brands think they are, the numbers don’t lie. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Waxing UnLyrical

JANUARY 29, 2013

Beth Kanter (@kanter) January 22, 2013. on what it is about measurement that appeals: A1: I found it fascinating to actually show that your efforts are in fact producing results #measurepr — Rachael Seda (@rachaelseda) January 22, 2013. Beth Kanter (@kanter) January 22, 2013. Beth Kanter (@kanter) January 22, 2013.

Case Study 177

Case Study Consultant Upcoming Travel 177

Josh S Peters

MARCH 19, 2013

The Learn More takes you to a page that tells you what you can export using their Google Takeout tool, but nothing in the way of alternatives… 2. Which Content Marketing Tactics Get the Best ROI? Content Marketing Essentials 2013 via Mandloy s. As you can imagine, this stopped me in my tracks. That’s right. via eMarketer.

Google Reader 149

Google Reader Wikipedia Analytics Google 149

Kikolani

AUGUST 9, 2013

Announcing the 2013 Local Search Ranking Factors Results – Those of you who attended MozCon a couple weeks ago got a sneak preview of these results, but I’m guessing that few of you had a chance to fully digest them in the 14.2 Here’s why you should and 21 tools to help improve user experience on your website.

Marketing 119

Marketing Mashup SEO Metrics 119

Adam Sherk

JULY 15, 2013

I attended MozCon 2013 last week. I’ll cover them in order of appearance: Richard Baxter – Richard sure knows how to make the most out of various tools and Excel, in this case for outreach research. Her deck on international SEO and ROI was a top presentation of the day on Slideshare last week.

SEO 148

SEO Tips Startup Compete 148

Kikolani

MARCH 1, 2013

18 Meta Tags Every Webpage Should Have in 2013 – While Google keeps messing around with our tried and true understanding of the title and meta description they are still the most important meta tags for an SEO to prepare. 50+ Essential Google Panda Resources – Looking for a historical timeline of updates?

Mashup 141

Mashup Resources Google Adsense 141

Kikolani

MAY 26, 2016

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. An ROI of 500% and 680%…no kidding! No convinced?

SMS 87

SMS Marketing ROI API 87

Buffer Social

MAY 30, 2023

This is backed up by attributed to having the highest ROI of top marketing trends This article explores the rise in popularity of the format and some tips for making the most of short-form videos for your social media. What is short-form video content? In the past few years, however, we’ve seen a sharp rise in interest in the format.

Video 76

Video Film Meme Trends 76

Bill Hartzer

MARCH 20, 2014

According to Social Media Today, the rate of social media usage rose by 18% in 2013. Return on investment (ROI) is a very crucial parameter in social media performance measurement. The kind of tools and techniques that a client uses to measure social media performance will inform you about their competence and skill base.

Consultant 133

Consultant Questions Social Media Compete 133

Convince & Convert

SEPTEMBER 1, 2015

Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013. With all the new tools and platforms constantly emerging, it’s very easy to fall into the trap of thinking about social media through a tactical prism instead of a strategic one.

Social Media 60

Social Media Strategy How To Marketing 60

Absolute PA

JANUARY 25, 2013

I’ve been named as a one of 50 Top UK Online Marketing Influencers & Bloggers in 2013 by TopRank, a highly influential blog on social, search and content marketing. The list was pulled together via nominations and using Traackr (a tool that identifies influencers online) to measure the reach and relevance of their content.

Blogger 110

Blogger List Influencer SEO 110

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? For example, savvy marketers can use MarTech tools to dial in on buying signals. You’ll also want to use a tool that harnesses maximum ROI from social media. Actually, the Oreo post was 2 years in the making!

Strategy 125

Strategy B2B Marketing Conference 125

Laurel Papworth

JULY 2, 2013

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? Small classes, bring your laptop. Set them all up in 3 days.

Course 102

Course Social Media Press Release Class 102

Buffer Social

MARCH 9, 2017

Social Tools Summit (October 18, Boston). Engage Prague is organized by the team at Socialbakers , who provides social media marketing and analytics tools. Social Tools Summit. If you are a fan of social media tools, Social Tools Summit is made for you! VidCon (June 21-24, Anaheim). Social Fresh Conference (TBA).

Conference 103

Conference Social Media Price Forums 103

Sprout Social

NOVEMBER 15, 2016

Measuring Social Media ROI. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing. The tricky thing about it is that social media ROI is different from traditional online marketing. This is why your social media strategy is so important.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Buffer Social

JANUARY 10, 2017

For example, if you’re running an ad for your marketing tool (like Buffer) that’s optimized for website conversions, Facebook would show your ad to people it deems likely to sign up for a product like yours. Why you should consider ROI, not only cost. ROI = (Return – Investment) / Investment. Financial ROI. Social ROI.

Cost 40

Cost Advertising Price Facebook 40

Webbiquity SMM

FEBRUARY 4, 2014

Does social media marketing produce measurable ROI—and if so, how does one measure it? Or is social media marketing just a required practice because of its value for content marketing, customer service, market engagement, web presence optimization , and SEO—whether its ROI can be determined with any accuracy or not? What do you think?

ROI 204

ROI Social Media FeedBlitz Metrics 204

Webbiquity SMM

OCTOBER 8, 2013

And 92% of small businesses say that social media is an effective marketing technology tool. Yet most marketers still struggle with how to measure ROI from social media efforts, and with questions like: how we budget for social media programs? Which social media marketing tools are most useful?

Social Media 207

Social Media ROI B2B Marketing 207

Social Media Marketing

MAY 29, 2013

Mary Meeker’s Internet Trends 2013 edition, more bidding efforts from Yahoo, Twitter gets into the CRM business, how brands are getting social media wrong, giving employees the tools they need to be productive and more - it''s This Week in Social Media. Note that he doesn''t fall into the ROI trap. We live in the 21st century.

Social Media 164

Social Media Yahoo Storify Flipboard 164

ProBlogger

JANUARY 1, 2014

Smarter Traffic (and Revenue) Building Through Social Media” first appeared in January 2013. You don’t need to get any software or be using a certain tool to share your content. And here are the most popular for Facebook: 15 Bloggers to Watch in 2013. Darren shows us the ropes. How to Make $30,000 a Year Blogging.

Social Media 49

Social Media Case Study Analysis Social Networking 49

Writtent Blog

JUNE 10, 2013

Competitive analysis only goes so far, and leaves us wondering at the tools and tactics that make up our peers’ social media strategy. HubSpot’s 2013 State of Inbound Marketing Annual Report found integration is lagging, particularly at enterprise organizations. Takeaway: Email still has the highest ROI of any form of marketing.

Report 100

Report Social Media Marketing Survey 100

ProBlogger

JANUARY 14, 2013

You don’t need to get any software or be using a certain tool to share your content. You can easily extrapolate that to an actual (if approximate) ROI provided you have an idea of the value you get from, say, each ad impression on your blog. And here are the most popular for Facebook: 15 Bloggers to Watch in 2013.

Social Media 44

Social Media Content Case Study Creative Commons 44

Proactive Report

NOVEMBER 10, 2012

We are rapidly approaching the end of the year and I’m already hearing murmurings about plans for 2013. Here are 10 items that should be on your radar for your 2013 strategic planning. Consequently showing ROI is almost impossible. In 2013 you should be looking at a converged landscape of owned, earned and paid media.

Mobile 111

Mobile Reputation Social Graph Skills 111

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Invest in the best social media tools to save time and money. If you can’t decide on a single link, consider using a tool like Linktree to add multiple links from a single landing page.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Webbiquity SMM

DECEMBER 16, 2014

The image calls out many of the top tools and platforms across the realms of social listening, learning, and adapting, further broken out into more specific groupings like video, social curation, and service networking. PicMonkey – an “easy online image editing tool”) and more. ” What to measure: ROI or KPIs?

Social Media 245

Social Media Tumblr Marketing B2B 245

The Realtime Report

JANUARY 22, 2014

Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. American Apparel (@americanapparel) October 16, 2013. Social Media Case Studies American Apparel clothing flash sales Promoted Tweets realtime marketing retail ROI social media ROI Twitter Twitter marketing' Win a costume!

Apparel 161

Apparel Twitter Retail Case Study 161

Hootsuite

OCTOBER 5, 2022

Sales automation is the use of sales automation tools to complete manual tasks that are predictable and routine. Automation tools can tackle important (but time-consuming) elements of the sales pipeline. Sales automation tools integrate with your customer service software to keep all the important details in one place.

HootSuite 94

HootSuite Hubspot Proposal Software 94

Firebelly

JANUARY 2, 2013

We’re looking forward to more in 2013. The ROI of Pinterest: 5 Must-Reads. 2 Cool (And Free) Instagram Analytics Tools. Sh*t Social Media People Say. How To Run An Instagram Photo Contest. Pinterest Early Best Practices From Firebelly. Facebook Page Management Tip: Ask For A Different Perspective.

Meme 166

Meme ROI Social Media Management Instagram 166

Kikolani

JUNE 28, 2013

3 Free Tools for Customer Insights + Book Giveaway – Enter to win one of four copies of Jay Baer’s new book, Youtility! 3 Marketing Tools I Miss (and Their Alternatives) – If you used PostRank, Formulists, or Google Reader, here are the best alternatives. This Week on Kikolani. Business / Career. You hit publish.

Marketing 119

Marketing Postrank eBook RSS 119

Mindjumpers

DECEMBER 18, 2012

As to original creation, Chinese brands prefer creating buzzwords as their primary content marketing tool. They are eager to gain the most attention quickly, generating immediate ROI. In 2013, Marketers Need to Think As Publishers. Creating buzzwords. Chinese people have always had a great passion for new buzzwords.

Content 208

Content Marketing Press Release Mobile 208

Hootsuite

AUGUST 13, 2020

It’s not just about looking popular: it’s about making meaningful connections with current and future customers, which will serve to boost your brand ( and ROI ) both on and offline. These tools for social media analytics can help you save time getting started. — Charmin (@Charmin) February 24, 2013. Select your strategy.

Engagement 145

Engagement Social Media How To HootSuite 145

Kikolani

APRIL 26, 2013

Measuring and Increasing the ROI of Your Content Resources. Meet AdWords Keyword Planner – The New Google Keyword Tool and AdWords Traffic Estimator Mash-up! – A comprehensive overview to the New AdWords Keyword Planner Tool – the replacement for the Google Keyword Tool and AdWords Traffic Estimator!

Exercises 126

Exercises Mashup Resources Adwords 126

Hootsuite

FEBRUARY 24, 2021

According to research by LinkedIn, 58 % of digital marketers have to prove social media ROI to get approval for future budget requests. Facebook reportedly offered $3 billion to acquire Snapchat in 2013. What are the best tools for social media marketing? A lot of social media platforms have built-in scheduling tools.

Questions 141

Questions Social Media HootSuite Marketing 141

Hootsuite

OCTOBER 28, 2021

After launching in 2011 and releasing the Stories function in 2013, Snapchat has grown to become one of the top social media platforms in the world. New features are at the forefront of what makes Snapchat a unique tool for business owners and regular users alike. You can dress up your Snap with innovative tools and filters.

How To 141

How To Features Video Groups 141

Convince & Convert

SEPTEMBER 1, 2010

And they can keep saying that until about 2013. There are just some of us that know more about the tools and the players in the space and that’s about it. There are going to be a lot of new shiny toys by 2013, past failures do not dictate future success (or do they?). It didn’t work.&# None of us are “experts.&#

Social Media 121

Social Media Consultant Social CRM eBook 121

Webbiquity SMM

NOVEMBER 12, 2013

65% of respondents of global business executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent. Nearly three-quarters of b2b marketers say they can’t measure the ROI of social media at, or can measure it only some of the time.

Statistics 226

Statistics Social Media B2B Journal 226