Proactive Report

DECEMBER 2, 2013

Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP.

ROI 69

ROI Case Study Health Care Insurance 69

yMarketingMatters

JANUARY 10, 2014

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. Litmus ).

Social Media 277

Social Media Tips Marketing Mobile 277

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Diva Marketing Blog

FEBRUARY 3, 2013

When The Baltimore Ravens might be walking way with the 2013 Superbowl win, but when it came to social media marketing Oreo won the viral prize with a simple tweet. What the ROI comparison was in terms of its TV ad, other social initiatives and this one unexpected little tweet. The type of conversation that might have occured.

Team 103

Team Twitter Comparison ROI 103

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

Influencer 100

Influencer Campaign Marketing Fashion 100

Kikolani

MAY 26, 2016

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. An ROI of 500% and 680%…no kidding!

SMS 87

SMS Marketing ROI API 87

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Kikolani

AUGUST 9, 2013

40 Free Titles For Blogs & Other Content Marketing – To help you craft blog posts and content that lures your target prospects and the public in, here are 40 free titles to use this fall with additional suggestions to provide the inspiration you need to fill your editorial calendar for the next few months. Stellar blog promotion.

Marketing 119

Marketing Mashup SEO Metrics 119

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. We have two ears and one mouth for a reason.

B2B 155

B2B Sentiment Analysis Reputation 155

The Social Media Incubator

JANUARY 24, 2014

Facebook was expected to make nearly $1 billion in mobile ad revenue in 2013, and mobile Twitter users were 53 percent more likely to recall seeing an ad than average users. Twitter has increased their ads since hitting the IPO scene, and Facebook introduces video ads to their news feed early on in 2014. The answer may surprise you.

Advertising 114

Advertising Mobile ROI Project 114

Buzz Marketing for Technology

OCTOBER 18, 2013

retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5 But these metrics aren’t tied in any way to ROI and sales. Related posts: 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real. Overall, U.S. percent from 2012 and almost triple the amount spent in 2011.

Retail 217

Retail Discount Loyalty Data 217

Convince & Convert

JANUARY 6, 2013

There is an almost infinite variety of minor circumstances that can occupy your attention and create frustration for social media and content marketing professionals. So much has been written about the mechanics of social media marketing in the past year, that I fear we’re losing sight of the horizon.

Social Media 153

Social Media Questions Content Marketing 153

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Advertising 132

Advertising Marketing How To Education 132

Josh S Peters

FEBRUARY 22, 2013

By using statistics, we can overcome these situations and generate actionable analysis… How to Do SEO in 2013. Wouldn’t it be awesome to have your own army of word-of-mouth marketers, standing by for deployment at your beck and call? Measuring social media ROI can be a daunting task, but not impossible.

Statistics 159

Statistics ROI API Analysis 159

Convince & Convert

JUNE 25, 2014

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Having S.M.A.R.T

SMS 166

SMS Campaign Mobile Marketing 166

Convince & Convert

SEPTEMBER 1, 2015

Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013. Will you measure ROI? Get more content like this, plus the very BEST marketing education, totally free. What key measures will you use to evaluate social media strategy effectiveness?

Social Media 60

Social Media Strategy How To Marketing 60

Convince & Convert

FEBRUARY 6, 2015

I just know that end of year is when many marketers ask for a budget for the year ahead. I also know that marketers love to highlight their achievements (who doesn’t?) Too many marketing departments launch campaigns in a vacuum. But does it drive excellence and ROI? Okay, I’m not really psychic. Here’s why. Not usually.

Marketing 60

Marketing How To Patterns Campaign 60

Josh S Peters

MARCH 19, 2013

Last week we saw some great announcements from Pinterest (of which I’ve already taken advantage ) as well as some great new things from Google+ and some great content marketing resources. How to Find the Keywords that Work for Your Content Marketing Goals via CopyBlogger. Which Content Marketing Tactics Get the Best ROI?

Google Reader 149

Google Reader Wikipedia Analytics Google 149

Twist Image

APRIL 4, 2014

Make no mistake about it, advertising is a juggernaut in the world of marketing, but it''s not everything. That''s the main gripe I have when people look at advertising agencies with digital capabilities, and try to compare them to a digital marketing agency. How does a digital marketing agency fit into this? Billion in 2014.

Advertising 92

Advertising Marketing Comparison Banking 92

Waxing UnLyrical

JANUARY 29, 2013

Beth Kanter (@kanter) January 22, 2013. on what it is about measurement that appeals: A1: I found it fascinating to actually show that your efforts are in fact producing results #measurepr — Rachael Seda (@rachaelseda) January 22, 2013. Beth Kanter (@kanter) January 22, 2013. Beth Kanter (@kanter) January 22, 2013.

Case Study 177

Case Study Consultant Upcoming Travel 177

Devumi

SEPTEMBER 2, 2014

Pinterest has huge potential as a social media marketing platform. It has taken some time to turn almost all the marketing dollars away from Twitter and Facebook, but your time to market on Pinterest is now. How can you prove this and show you ROI from Pinterest marketing? Pinterest Analytics as a tool.

Analytics 84

Analytics Tools How To ROI 84

Writtent Blog

JULY 5, 2013

It’s been a pretty dramatic week in the marketing arena. To inspire your content marketing strategy , we’ve curated five of the coolest stories we encountered in the past week: 17 Expensive Marketing Mistakes That Cost You Customers. Succeed with Video Content Marketing: 5 Tips and a Case Study. Vitamins in Email Writing.

Strategy 75

Strategy Video Content Marketing 75

Writtent Blog

DECEMBER 20, 2013

There’s no better time to dive deep into your blogging metrics for 2013 and determine how you’ll change and pivot in the year to come. If you’re in need of some inspiration on new tactics and forms of measurement to elevate your content marketing strategy, look no further. How to Create a Content Marketing Mission Statement.

News 58

News Content Marketing Metrics 58

Buffer Social

MAY 30, 2023

It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. Try it out → Short-form video as a concept isn’t new — Vine saw immense popularity from 2013 to 2016 with its 6-second or less looping videos.

Video 76

Video Film Meme Trends 76

Adam Sherk

JULY 15, 2013

I attended MozCon 2013 last week. Her deck on international SEO and ROI was a top presentation of the day on Slideshare last week. Ross Hudgens – Ross is another smart link builder and content marketer; like Richard his deck was full of specific tactics that are worth checking out. Matt Peters – You can tell “Dr.

SEO 148

SEO Tips Startup Compete 148

Kikolani

MARCH 1, 2013

5 Steps to use Competitive Research as a Foundation for a Successful Content Marketing Strategy – Instead of flying blind, it’s important to perform competitive research in order to search for patterns and commonalities in your industry. Search Engines / SEO. Think Before You Link! Social Media / Social Networking.

Mashup 141

Mashup Resources Google Adsense 141

Koka Sexton

DECEMBER 28, 2012

As part of the rollup for 2012 the awesome marketing team at InsideView and I are looking at all of the amazing traction we have made in the past 12 months. The ROI of Social Media. I wanted to share what a social marketing machine looks like from a 10,000 foot level.

Social Media 71

Social Media Sysomos Social CRM ROI 71

Bill Hartzer

MARCH 20, 2014

According to Social Media Today, the rate of social media usage rose by 18% in 2013. Social media has defined the marketing fronts of most companies with many of them registering phenomenal success. Competent consultants need to demonstrate a thorough understanding of your marketing niche.

Consultant 133

Consultant Questions Social Media Compete 133

Absolute PA

JANUARY 25, 2013

I’ve been named as a one of 50 Top UK Online Marketing Influencers & Bloggers in 2013 by TopRank, a highly influential blog on social, search and content marketing. To make the list, a blogger needed to write consistently about online marketing and have an engaged audience. I approach it like a client meeting.

Blogger 110

Blogger List Influencer SEO 110

Writtent Blog

JULY 3, 2013

Email should be the power player of your inbound marketing strategy. The Direct Marketing Association reports that email drives more ROI than any other form of outreach for 67% of companies, and it’s the top source for new sales for 30% of marketers. Image credit: nokhoog buchachon/freedigitalphotos.net.

B2B 89

B2B Newsletter Metrics Curation 89

Buffer Social

JANUARY 10, 2017

Thankfully, Facebook Marketing Partners like AdEspresso , SalesForce , and Nanigans regularly analyze social media advertising spend. For example, if you’re running an ad for your marketing tool (like Buffer) that’s optimized for website conversions, Facebook would show your ad to people it deems likely to sign up for a product like yours.

Cost 40

Cost Advertising Price Facebook 40

Buffer Social

MARCH 9, 2017

Imagine being around like-minded people who understand your daily struggles and learning from top professionals in the marketing world. These conferences, ranging from one day to a week, promise talks from top social media experts, workshops on the latest social media strategies , networking opportunities with fellow marketers, and more.

Conference 103

Conference Social Media Price Forums 103

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. These objectives should align with your broader marketing strategy and business goals. Measuring Social Media ROI. The tricky thing about it is that social media ROI is different from traditional online marketing.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” And 92% of small businesses say that social media is an effective marketing technology tool.

Social Media 207

Social Media ROI B2B Marketing 207

Twist Image

APRIL 19, 2013

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. The education phase will help businesses (of all kind) better understand what the channels can actually do to augment their sales, marketing and communications. Defining the target market.

Social Media 111

Social Media Adwords Small Business Loyalty 111

Writtent Blog

DECEMBER 21, 2023

A lot of us try to succeed in online and content marketing. Over a period of 4 years he managed to increase his online marketing efficiency 15 times over for his company, River Pools & Spas. Before content marketing, in 2007 when the economy was still roaring, we spent about $250k a year to achieve 4 million in sales.

Marketing 98

Marketing Press Release Cost ROI 98

Writtent Blog

JUNE 10, 2013

Ever wonder how your fellow marketers are using Facebook, Twitter, and Pinterest to generate brand awareness? 86% of the professionals surveyed for the social media marketing report said that Facebook, Twitter, Google+ and other platforms are important to their business – a 3% increase over 2012. Social Media Is Still Growing.

Report 100

Report Social Media Marketing Survey 100