Unmetric

APRIL 2, 2019

A few days back, our social media manager chose Mattel, a US-based toy manufacturing company, as the Brand Star of the day for their tweet on BTS-based dolls. With PSY’s Gangnam Style going viral in 2012, global interest in K-pop started rising steadily. BTS also helps this along by using social extensively. Methodology.

Social Media 97

Social Media Brands Marketing Tourism 97

Mindjumpers

DECEMBER 9, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on social media.

Social Media 100

Social Media Trends Mobile Social Networking 100

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites.

Trends 168

Trends Marketing Influencer B2B 168

Mindjumpers

AUGUST 3, 2012

Before joining Software Advice in 2012, she worked in sales management and advertising. Most people wrongly assume social enterprise networks are simply Facebook for business. Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Mindjumpers

NOVEMBER 20, 2012

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands.

Brands 244

Brands Social Graph Report Groups 244

Sprout Social

OCTOBER 8, 2018

Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Their Instagram account is by far the most popular of their social media accounts. Crunch Gym.

Social Media 88

Social Media Brands Instagram Training 88

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. How mainstream media and social media created fantasy hype.

Sports 79

Sports Social Media Engagement Compete 79

Mindjumpers

JUNE 25, 2012

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing.

Report 277

Report comScore Marketing Groups 277

Waxing UnLyrical

APRIL 4, 2019

According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Bulletin Board Systems (BBSs), finally leading us to modern day social networks. From there it evolved into email discussion lists (who remembers LISTSERV?), Engagement.

Community building 197

Community building Communities Hubspot Guidelines 197

Socialmedia.biz

JUNE 8, 2018

For instance, internet users create new social media accounts every day. You cannot underestimate the power and impact of social media in the business world today. Previously, people used social media platforms to chat, create friendships, share files, and perform other social activities.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Twist Image

APRIL 29, 2012

He's currently Partner of Customer Strategy at Altimeter Group , a research based advisory firm started by Charlene Li ( Groundswell and Open Leadership ). On April 14th, 2012, Jeremiah posted a fascinating piece on his blog titled, Trend: Social Media Agencies Turn to Advertising (make sure to read the comments too!).

Advertising 81

Advertising Buy Social Media Research 81

Ari Herzog

AUGUST 3, 2012

We’ve launched a monthly book club which features social media industry titles and host monthly webinars accessible to all SMC members worldwide. I have been involved in some form with the Social Media Club Boston Chapter since its founding in 2006, and remain so to this day, currently serving as a member of the board.

Social Media 101

Social Media Startup Energy Meeting 101

Laurel Papworth

JULY 2, 2013

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Sydney Social Media Course . 29 to 31 July – Sydney 3 Day Social Media course.

Course 102

Course Social Media Press Release Class 102

Josh S Peters

FEBRUARY 22, 2013

You know, the ‘family album’ of some people you met in Thailand that you have so carefully protected from intrusive eyes by placing on a public social network in full view of the world… O Come All Ye Faithful: Attract, Engage & Convert Fans to Brand Advocates. Measuring social media ROI can be a daunting task, but not impossible.

Statistics 159

Statistics ROI API Analysis 159

Oktopost

MARCH 21, 2019

His early tweet, “How do you feel about using (#) pound for groups as in #barcamp [msg.]?” Other Twitter users saw the value of adding hashtags to follow and engage in topical conversations on the network. Hashtags are now commonplace in the social media landscape. was met with criticisms that it was too “nerdy.”.

Hashtag 134

Hashtag LinkedIn Instagram Twitter 134

Firebelly

JUNE 3, 2013

AllFacebook Expo 2012 attendees – the smartest man in social media, Brian Carter, along with an uber-cool crew of Adryenn Ashley, Hyla Molander, Caroline Love and others. It’s really social?. This will be a conference rich in conversation and discussion between breaks and during meals. When: June 5, 2013.

Conference 216

Conference Hotels Education Meeting 216

Social Media Strategery

FEBRUARY 21, 2012

" They are, for better or worse, acting like themselves and talking to their fans on Twitter like they might talk with a group of their friends. They want to participate in the conversations going on behind the corporate firewall." — Paul Bissonnette (@BizNasty2point0) February 10, 2012. Politically correct?

Social Media 106

Social Media Twitter Sports Feed 106

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. You already know people are talking about your brand on the Web, so you need to do your utmost to embrace and be a part of that conversation.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Myrland Marketing

APRIL 18, 2013

The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey. They’re not looking for dialogue.

Survey 74

Survey Social Media Wikipedia LinkedIn 74

Josh S Peters

JANUARY 15, 2013

Over the years it has changed dramatically and now we have social media activity influencing search results in all of the major search engines. The content is what gets shared, it’s what gets those social votes, it’s what we engage with. Think about conversations at a party. Our brains work on keywords.

SEO 166

SEO Engineering Film Sites 166

Mindjumpers

SEPTEMBER 14, 2012

Cultural trends and norms are therefore something marketers and advertisers closely have to track and take into consideration when working with community management for brands who want to create business value through social media. Local campaigning means business revenue.

Communities 234

Communities Brands Authentication Cost 234

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Social Media Workshop Outline. Nine Steps of a Social Media Strategy.

Class 85

Class Training Social Media Case Study 85

Convince & Convert

JANUARY 22, 2012

Whether it’s Charlene Li’s Open Leadership , The NOW Revolution from Amber Naslund and me, Humanize from Maddie Grant and Jamie Notter , Smart Business, Social Business from Michael Brito , or Olivier Blanchard’s Social Media ROI , there is a chorus postulating that people make your company social, not tools and technology.

Comparison 129

Comparison Company Apple Groups 129

Idaconcpts

NOVEMBER 21, 2012

Forward to December 2012 and now there are now there are several thousands brands on Twitter joining @earnestswen. The social media giant analyzed over 7,600 users and their site visitation and purchase behavior on over 700 retail brand websites during the busy back to school season.

Retail 134

Retail Affiliate marketing Compete Study 134

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? Hashtags and mentions Hashtags and mentions are commonly used as search operators on social media platforms like Twitter and Instagram. Hashtags group together similar conversations on social media platforms. However, don’t jump on every trend.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Writtent Blog

APRIL 23, 2013

There’s a lot to love about the network, and we’ve developed a comprehensive list of LinkedIn tips for your social media strategy. Your social media content strategy should include a balance of your best blog articles, offers, and industry-related news. Company Pages. Invest in Banner Images. Pay Attention to Insights.

B2B 107

B2B LinkedIn Tips Marketing 107

Jeff Esposito

APRIL 22, 2012

Effective managers do not view their community as tied to a specific technology or network, but rather as a group of users who share principles and interests. This requires continuous education through frequent research across the Web and conversations among peers. 2012 State of Community Management.

Communities 51

Communities Report Embedding Education 51

Twist Image

OCTOBER 7, 2012

Rebecca Lieb was on the show a while back to promote her business book, Content Marketing - Think Like a Publisher - How to Use Content to Marketing Online and in Social Media (you can listen to that conversation right here: SPOS #316 - Content Marketing And The New Advertising With Rebecca Lieb ). Enjoy the conversation.

Advertising 80

Advertising Groups Groups Research 80

Ari Herzog

NOVEMBER 12, 2012

The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post. Flextronics sent its first tweet on October 1, 2012. Their co-founder discovered me on LinkedIn when I answered this question on a group. A few email exchanges and a phone conversation later and I was hired.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

ProBlogger

SEPTEMBER 22, 2021

The team at Ultimate Bundles has put together the best resources on all the topics that matter to bloggers – mastering social media, monetization, creating and selling products, time management and productivity, growing an email list, and so much more. My first international blogging conference was BlogHer in New York in 2012.

Blogger 47

Blogger Conference eBook Skills 47

ProBlogger

SEPTEMBER 22, 2021

The team at Ultimate Bundles has put together the best resources on all the topics that matter to bloggers – mastering social media, monetization, creating and selling products, time management and productivity, growing an email list, and so much more. My first international blogging conference was BlogHer in New York in 2012.

Blogger 47

Blogger Conference eBook Skills 47

Waxing UnLyrical

APRIL 18, 2013

at SMMWorld: “At the recent Social Media Marketing World event, I ran into Ian and asked him how many sessions he had attended and he said ‘none.’ That’s where the conversations and relationships are taking place.’ My Second Social Slam a Splendid Success. ’ At first I was surprised.

Conference 203

Conference Eventful Hotels Meeting 203

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Developing a Social Media Strategy.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Twist Image

FEBRUARY 24, 2013

In short: any idea that excites us about marketing these days (from social media to big data and beyond) are theories that Peppers and Rogers have already researched and published long before we even had a name for them. Enjoy the conversation. online social network. peppers and rogers group. social media.

Marketing 74

Marketing Consultant Groups Groups 74

Convince & Convert

JUNE 12, 2012

Additional data from TGB Digital shows that ads targeted at fans increases actual conversions (not just click) by as much as 400%. Yes, you need to build an audience first, and yes, increasing your fan engagement helps support any future conversion efforts. Always split test your Facebook ads, especially your images.

Facebook 161

Facebook Real Estate Advertising Case Study 161