The Realtime Report

AUGUST 13, 2012

Four in 10 of the Interbrand Top 100 brands are now on Instagram, according to a new study by Simply Measured. How active are these top brands on Instagram? But overall, luxury brands are the real leaders on Instagram - Burberry, Tiffany & Co. 37 have an active profile. 26 post more than one photo per week.

Instagram 189

Instagram Brands Comparison iPhone 189

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Social Media 245

Social Media B2B Marketing SEO 245

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? Why does a brand need a social media presence?

Social Media 130

Social Media Brands Reddit Platform 130

Talkwalker SM

MAY 26, 2016

And yes, several of these pictures define how entire segments of your audience will perceive your products and your brand as a whole. The companies with the largest numbers of brand advocates are able to get up to 264% more earned impressions compared to other brands (2012, Whitegate ). Screenshot from @mrslvoemon.

Analytics 68

Analytics Influencer Apparel Airlines 68

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Twist Image

MARCH 22, 2012

Starting a Blog in 2012 is a little bit more complex. How to start a Blog in 2012: Choose the right platform. I would argue that if you want to start a Blog in 2012, start with reading. Don't be scared of analytics. Most Blog platforms offer some kind of analytics. blog analytics. google analytics.

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Domain Name WordPress Tumblr How To 111

Mindjumpers

JANUARY 10, 2013

Monitoring brand mentions, share of voice, sentiment etc. are the essentials of analysing what is being said about your brand online. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions. Measure visual brand mentions.

Brands 264

Brands Aggregator Curation Hashtag 264

Idaconcpts

FEBRUARY 15, 2013

The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 Businesses can use this app to increase brand presence and sales.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Kikolani

MAY 11, 2012

6 Tools to Find Online Influencers in Your Vertical – Want to get more exposure for your brand, business, or website? Build Brand Awareness and Business with Creative Video Blogging – Is entertaining people, while indirectly informing them of what your business offers a good strategy for video business blogging?

Mashup 113

Mashup Resources SEO RSS 113

SocMed Sean

MARCH 1, 2022

This popularity is an opportunity for marketers to leverage YouTube to grow their brands in 2022. As of September 2021, YouTube had 2 billion users, up from 800 million in 2012. While this is an extremely large audience, the key for marketers is to understand whether this audience is a good fit for your brand.

YouTube 204

YouTube Strategy Automotive Marketing 204

Proactive Report

NOVEMBER 12, 2011

Better use of analytics and more focus on measurement. However, there is much more to be learned from these conversations than just brand mentions, complaints and sentiment. You start by listening and gathering information about your brand/s, your company and your competitors. Map your brand’s social graph.

Trends 103

Trends Social Media Social Graph Analysis 103

Unmetric

APRIL 2, 2019

Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. We believe it will provide other brands inspiration for their own creative briefs and campaigns. In 2019, collaborating with #BTS seems to be the way to go for brands! Brands’ strategic partnerships with BTS.

Social Media 97

Social Media Brands Marketing Tourism 97

Proactive Report

MAY 20, 2013

Some teach a statistics course, but not many teach online analytics. David Armano of Edelman Digital calls this a social/creative model and wrote in November 2012 that if you don’t have this kind of online newsroo m within a year you might regret it. Google Analytics is a great tool for PR practitioners. Social Traffic.

Skills 89

Skills Analytics Press Release Metrics 89

Sherrilynne Starkie

MAY 25, 2013

The conference blends formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn, the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace. Using social media for research: Social Capital 2012.

Social Capital 300

Social Capital Conference Case Study Eventful 300

Unmetric

OCTOBER 25, 2019

Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. In 2012, it was a free lunch for any brand that had a presence. Pictured above: The Unmetric platform in 2012. There’s a massive data haystack out there.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Waxing UnLyrical

JANUARY 24, 2013

Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further.

Data 230

Data Sysomos Sentiment Analytics 230

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. 2016-2020: Borderline content, demonetization and brand safety.

YouTube 145

YouTube HootSuite Metadata Notification 145

Waxing UnLyrical

SEPTEMBER 25, 2012

A1: Recently we released @ kred story a very rich view of your influence with analytics behind every panel #measurePR. Andrew Grill (@AndrewGrill) September 18, 2012. Andrew Grill (@AndrewGrill) September 18, 2012. Julia Angelen Zunich (@JulesZunichPR) September 18, 2012.

Klout 204

Klout Overview Influencer Hosting 204

Proactive Report

MAY 20, 2013

Some teach a statistics course, but not many teach online analytics. David Armano of Edelman Digital calls this a social/creative model and wrote in November 2012 that if you don’t have this kind of online newsroo m within a year you might regret it. Google Analytics is a great tool for PR practitioners. Social Traffic.

Skills 53

Skills Analytics Press Release Metrics 53

Unmetric

NOVEMBER 12, 2019

Sure, in the early days of social media, brands were obsessed with growing their audience size to be bigger than their competition. A good social media analytics tool will let you go back in time to see every post a brand has made. Clients of Unmetric can see posts as far back as 2012 for many brands.

Social Media 84

Social Media Analysis How To Analytics 84

Hootsuite

JANUARY 31, 2024

For context, I have a small following (<400 followers), I’ve been a user since 2012, and I did not have a Premium subscription before running this experiment. Source After about a week, I checked the performance of this post in Hootsuite Analytics. Source I analyzed this post’s performance using Hootsuite Analytics.

HootSuite 78

HootSuite Metrics Engagement Feed 78

Twist Image

SEPTEMBER 14, 2012

After speaking at the 2012 Colloquy Loyalty Summit in Rancho Palos Verdes, California yesterday (the Terranea Resort is one of the beautiful places I have ever spoken), I found myself wondering if brands aren't shortchanging themselves on their loyalty programs, and where they reside within the organization? web analytics.

Loyalty 100

Loyalty Data Analytics Brands 100

Proactive Report

MAY 20, 2013

Some teach a statistics course, but not many teach online analytics. David Armano of Edelman Digital calls this a social/creative model and wrote in November 2012 that if you don’t have this kind of online newsroo m within a year you might regret it. Google Analytics is a great tool for PR practitioners. Social Traffic.

Skills 40

Skills Analytics Press Release Metrics 40

Sherrilynne Starkie

JUNE 22, 2013

Young explained how a German green party politician took Deutsche Telecom to court to get his own cellphone data and realised that there were some 35,000 pieces of data held for 2012. It’s a service that helps brands engage directly with people in emerging markets via mobile phones. Facebook’s little secret. Related articles.

Data 327

Data Foursquare Conference Wikipedia 327

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? Keywords and phrases are the best search operators for specific topics, brands, or events. Brands often track mentions to monitor online conversations, analyze brand image, collect testimonials, and discover customer needs and grievances.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Oktopost

MARCH 21, 2019

Proper hashtag usage is essential for brands to track mentions and respond effectively. Now, locations and brands have claimed their hashtags. Branded hashtags allow companies to see what customers are saying about them, and engage in real-time conversation. Hashtags are now commonplace in the social media landscape.

Hashtag 134

Hashtag LinkedIn Instagram Twitter 134

The Realtime Report

APRIL 7, 2014

Twitter, Kantar expand global data partnership – Twitter and marketing data agency Kantar have expanded their partnership with a 5-year deal to develop new research tools that will measure the effectiveness of ads, glean consumer insights and gauge brand performance (AdWeek). Any social media updates that we missed?

News 176

News Types Nielsen Social Media 176

The Realtime Report

AUGUST 29, 2012

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* The brand’s secret for getting so social? — Copley Square Hotel (@copleysqhotel) August 24, 2012. One example? Become a VIP taster.

Sample 180

Sample Samples Case Study Hotels 180

Waxing UnLyrical

JULY 25, 2016

Why: “To learn how major brands use Pinterest, Rivalfox tracked Fortune 500 companies on Pinterest over a two-month period, analyzing a total of 29,144 pins,” writes CMO of CyberAlert, Bill Comcowich for The Measurement Standard. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 100

Case Study Study Banking Metrics 100

Twist Image

APRIL 3, 2012

The Art of Marketing is coming to Chicago on April 24th, 2012. I'm very excited to announce that The Art of Marketing full-day leadership summit is happening in Chicago on April 24th, 2012 at The Chicago Theater. The deadline for entries will be April 13th, 2012 at 12 pm ET and the winners will be announced by 5 pm on that same day.

Marketing 93

Marketing Conference Analytics Eventful 93

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S.

Statistics 111

Statistics Marketing Travel Buy 111

Mindjumpers

JULY 6, 2012

Obviously, this also brought along changes for brand pages, such as having to adjust to the new Timeline design by creating new profile pictures, cover photos, tab images etc. In a previous post on our blog , we have listed some of the important guidelines for brands to follow in this regard. Read more about it here.

Features 220

Features Policies Mobile Module 220

Mindjumpers

JULY 6, 2012

Obviously, this also brought along changes for brand pages, such as having to adjust to the new Timeline design by creating new profile pictures, cover photos, tab images etc. In a previous post on our blog , we have listed some of the important guidelines for brands to follow in this regard. Read more about it here.

Features 205

Features Policies Mobile Module 205

Webbiquity SMM

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. V3B Blog ).

Social Media 100

Social Media Marketing Survey Metrics 100

Twist Image

NOVEMBER 21, 2012

That is the sad (and, ultimately, very scary) news out of the Fournaise 2012 Global Marketing Effectiveness Program , which interviewed over 1,200 CEOs from across North America, Europe, Asia and Australia. On June 14th, 2012, Forbes ran a news item that may run counter to the findings above. web analytics. web analytics.

Marketing 105

Marketing Press Release Analytics Advertising 105

Hootsuite

MAY 18, 2023

In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. Partner with relevant influencers and brands If you’re looking to reach a wider audience, teaming up with influencers or relevant brands can be highly effective. Short-form video content isn’t new.

Video 112

Video HootSuite How To UGC 112

Sprout Social

JANUARY 16, 2020

Because brands rightfully want to get their names and content in front of as many people as possible. In fact, raising brand awareness is number one among the top social media goals of marketers today. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead? Good question! For example.

Meme 108

Meme Marketing Hashtag Campaign 108