Unmetric

OCTOBER 25, 2019

The challenge: No one was excited to learn more about IT solutions on social media where cat videos dominated. Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. Pictured above: The Unmetric platform in 2012.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Kikolani

MAY 11, 2012

Read the benefits of having your own blog and using social media to market it. 6 Tools to Find Online Influencers in Your Vertical – Want to get more exposure for your brand, business, or website? Social Media / Social Networking. Business / Career. How can you improve your location-based marketing?

Mashup 113

Mashup Resources SEO RSS 113

Proactive Report

NOVEMBER 12, 2011

I saw one today in the Huffington Post that caught my eye because I agree with the 4 trends Beverly Macy highlighted: The rise of Social Intelligence. Better use of analytics and more focus on measurement. Social media education and training. Social Intelligence. Map your brand’s social graph.

Trends 103

Trends Social Media Social Graph Analysis 103

Unmetric

NOVEMBER 12, 2019

Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. Sure, in the early days of social media, brands were obsessed with growing their audience size to be bigger than their competition. Clients of Unmetric can see posts as far back as 2012 for many brands.

Social Media 84

Social Media Analysis How To Analytics 84

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. 2016-2020: Borderline content, demonetization and brand safety.

YouTube 145

YouTube HootSuite Metadata Notification 145

The Realtime Report

APRIL 7, 2014

Twitter, Kantar expand global data partnership – Twitter and marketing data agency Kantar have expanded their partnership with a 5-year deal to develop new research tools that will measure the effectiveness of ads, glean consumer insights and gauge brand performance (AdWeek). Any social media updates that we missed?

News 176

News Types Nielsen Social Media 176

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Kikolani

AUGUST 24, 2012

Content Development: Finding Great Topics for Your Target Audience – Find out how to discover great content topic ideas for your target audience using internal resources, tools, and social networks. Beyond laughing, embrace every bad marketing moment as inspiration to make your brand better. Business / Career. Freelancing.

Mashup 117

Mashup Resources How To Remix 117

Socialmedia.biz

JUNE 8, 2018

Successful companies in the world make huge profits every year because they use the best social media monitoring tools to understand their markets, monitor reach, listen to their customers’ needs, and track engagements. This process enables them to increase brand awareness and capture profitable trends. Crimson Hexagon.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Pixlee

NOVEMBER 3, 2016

Social media data analytics is the foundation of an advanced, effective digital marketing campaign. With social media analytics, businesses can see exactly how customers perceive and interact with their brand, allowing them to make strategic changes that move the needle for the business. Monitor Brand Image.

Data 40

Data Social Media Marketing Influencer 40

Kikolani

MARCH 29, 2013

How To Build Your Own Custom Google Analytics Dashboard – Want to create your own custom Google Analytics dashboard. Social Media / Social Networking. Here are clips from some of the best funny and cute animals in 2012! Funny and Cute Animals Compilation 2012. Check out these 5 reasons why.

Mashup 122

Mashup Resources FeedBlitz RSS 122

Kikolani

JANUARY 20, 2012

6 Branding Approaches They Forgot to Teach You in Business School – Study the following six companies and the branding lessons they learned as they overcame the obstacles in their markets. Social Media / Social Networking. Social Media / Social Networking. Business / Career.

Mashup 120

Mashup Resources Tumblr Widget 120

Convince & Convert

JUNE 19, 2012

Some others have figured out how to manipulate Google Analytics in a way that helps determine assisted conversion value, providing an ‘apples to apples’ benchmark against other, more traditional digital marketing activities.

Facebook 157

Facebook Study Apple Consultant 157

Kikolani

OCTOBER 29, 2012

This is mainly because the more valuable your article is, the more likely users are to share it with their social networks. Keep track of all your social mentions with this nifty social media tool. NutshellMail. I would suggest using Buffer instead. You can read more on how to use it here. Click to Tweet.

Blogger 159

Blogger Social Media Tools Disqus 159

Dave Fleet

FEBRUARY 16, 2016

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Newly (re-)accelerated change in social networks. Decline of community management (in some areas).

Mobile 105

Mobile Trends Compete Loyalty 105

Kikolani

JUNE 15, 2012

7 Ways to Increase Your Blog Visibility With Social Sharing – How to make your content more shareable and drive traffic to your blog. Why News-Style WordPress Themes Are a Bad Idea for Some Bloggers – As bloggers, the theme we use plays a huge role in our brand. Social Media / Social Networking.

Mashup 120

Mashup Resources Blogger RSS 120

Kikolani

JANUARY 27, 2012

How to Set Up Blog Comments as Goals in Google Analytics Using WordPress Hacks – Learn more about the visitors who leave comments on your blog with two methods of setting up blog comments as a goal in Google Analytics. Social Media / Social Networking. Social Media / Social Networking.

Mashup 117

Mashup Resources Vimeo RSS 117

Twist Image

MAY 8, 2012

I never tagged myself as an analytics jockey, but switching over to the trip data screen of my GPS turned the long drive into both a game and fascinating collection of data. The culmination of her work is the recently published book, The Virtual Self - How Our Digital Lives Are Altering the World Around Us ( McClelland & Stewart - 2012).

GPS 97

GPS Klout Foursquare Mobile 97

Audiense

JUNE 17, 2016

The 2012 Olympic Games in London generated over 150 million Tweets during its 16 days, with nine different athletes receiving over a million Tweets, including Usain Bolt, whose 200m victory sparked over 80,000 Tweets a minute. It may be too broad for your brand to target and connect with effectively. How To Follow Up.

Data 60

Data Strategy Sports Campaign 60

Twist Image

APRIL 24, 2015

Those were the days when the idea that brands could pay to rank on a search engine seemed both foreign, and like the search engines were poisoning the well. It enabled brands to connect with consumers in a myriad of ways, and it has introduced newer business models to the world in a highly disruptive and beautiful way.

Advertising 40

Advertising Publishing Data Engineering 40

Webbiquity SMM

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S Marketing Pilgrim ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Writtent Blog

JUNE 25, 2013

Would you read something about a 2012 political election, or best practices for using MySpace? Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. Your content is really only as good as its context. Probably not. Remember Yahoo Answers?

Tools 91

Tools Content Blogger Curation 91

Sprout Social

OCTOBER 9, 2018

It was founded by three VistaPrint executives (Jason Robins, Matthew Kalish, and Paul Liberman) in 2012. Let’s look at some of Draftkings best social media strategies. We’ve written before about how holding contests is a great way to generate engagement and build a follower base on all of the major social media networks.

Sports 82

Sports Social Media Engagement Compete 82

Webbiquity SMM

SEPTEMBER 10, 2012

We’ve also expanded the focus of the #Nifty50 this year to include an element of social good—the #Nifty50 Kids project. Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. That will be our top focus for next year.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Sprout Social

NOVEMBER 15, 2016

A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks. Start by creating a list of social media objectives and goals. Turning Employees Into Brand Advocates. What better group to represent your brand than the people who define it?

Social Media 40

Social Media ROI Loyalty Social Networking 40

Laurel Papworth

AUGUST 5, 2012

Create a Timeline that is engaging and adds brand value. Learn about Facebook Analytics and how to read them. Learn how to set up your Page correctly first time, including categories and Places. Use Facebook to explore marketing intelligence. Coupons and Competitions. Dates: Monday August 29th. Please pass on!

Class 75

Class Facebook Course Foursquare 75

Webbiquity SMM

NOVEMBER 29, 2012

While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. And if Pinterest is worth the effort of getting to know the ins and outs of yet another social network, what are the best practices for using it? Does it really help with SEO?

B2B 190

B2B Marketing SEO Construction 190

Webbiquity SMM

AUGUST 28, 2012

How do we demonstrate the ROI of social efforts? Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Social Media Marketing Tips, Tactics & Techniques. ” Don’t be one of those brands. .”

Social Media 207

Social Media Tips Tumblr Wikipedia 207

ProBlogger

JANUARY 24, 2012

Your blog doesn’t just have to act as a portfolio of content; it can also present links to your social networking profiles. Network with industry professionals. A couple of months ago I published a review on my blog for a book called Social Media Analytics. The year 2012 is different.

Reputation 47

Reputation SEO Real Estate Microsoft 47

Sprout Social

APRIL 22, 2019

Although it joined the game a bit later than some of the other popular social networks (Instagram launched on October 6, 2010 while Facebook started in 2004, Twitter in 2006 and Pinterest in January of 2010), Instagram certainly has made a name for itself in the industry. So get started with Instagram marketing for your brand today.

Instagram 111

Instagram Marketing Hashtag Statistics 111

Hootsuite

FEBRUARY 24, 2021

Skill expectations are high, ranging from copywriting to videography and mastery of various analytics and creative platforms. There’s so many roles squished into one that it can be really tough,” says Nick Martin, Hootsuite’s global social engagement specialist. TikTok: Bytedance, TikTok’s parent company, was founded in 2012.

Questions 141

Questions Social Media HootSuite Marketing 141

Laurel Papworth

JUNE 11, 2012

And more interestingly, Google Plus is set to reach 400 million members during 2012. And more interestingly, Google Plus is set to reach 400 million members during 2012. Use Google Plus for identifying Leads and using analytics. More social media courses are available here. Session Details . Set up Circles and Sparks.

Foursquare 91

Foursquare Training Google Social Media 91

Kikolani

JANUARY 6, 2012

20 Bloggers to Watch in 2012 – These are 20 people who stood out to the author this year. 31 Pro Tips for a Successful, Satisfying, and Insanely Profitable 2012 – 31 tips from the Copyblogger writing team (and friends) about how to make the most of your 2012. The Resources Mashup. Blogging / Writing. Freelancing.

Mashup 115

Mashup Resources RSS Remix 115

Mindjumpers

JULY 5, 2012

Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media. Has your brand integrated the mobile platform into your strategies yet?

Mobile 247

Mobile Social Media Module Statistics 247

Waxing UnLyrical

DECEMBER 9, 2015

A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. In 2012, the NRA sent out a tweet that read “Good morning, shooters. Followerwonk is a Twitter analytics tool.

Social Media 100

Social Media Tweetdeck Strategy Airlines 100

Laurel Papworth

OCTOBER 25, 2012

The best social media campaigns in communities and social networks often arise out of Rituals (Christmas, Football Grand Finals) or Rites of Passage (Weddings, Births). Random Acts of Kindness make big brands feel personal in a way that only my cafe usually does. The man or woman on the street. Bottom line, 4th one in.

Campaign 101

Campaign Social Media Klout Tumblr 101

Kikolani

SEPTEMBER 13, 2013

Find Which Social Media Links Perform Best in Google Analytics with UTM Parameters – In this post, we’re going to discuss how and where to use UTM parameters to measure what’s really effective in your social media marketing strategy. Social Media / Social Networking. Search Engines / SEO.

Marketing 126

Marketing Paid Search Mashup Forums 126