Proactive Report

DECEMBER 5, 2011

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. Better use of analytics and more focus on measurement. Let’s take a look at Analytics and Measurement. It also highlights brand affinities and identifies your brand advocates. Measurement.

Analytics 92

Analytics Trends Social Media ROI 92

Convince & Convert

MAY 23, 2017

The term “dark social” is kicked around every so often by marketers. But what is it, how does it affect your brand, and how you can measure it? Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless.

Brands 131

Brands Analytics Data Metrics 131

The Realtime Report

AUGUST 13, 2012

Four in 10 of the Interbrand Top 100 brands are now on Instagram, according to a new study by Simply Measured. How active are these top brands on Instagram? But overall, luxury brands are the real leaders on Instagram - Burberry, Tiffany & Co. 37 have an active profile. 26 post more than one photo per week.

Instagram 189

Instagram Brands Comparison iPhone 189

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? Why does a brand need a social media presence?

Social Media 130

Social Media Brands Reddit Platform 130

Unmetric

APRIL 2, 2019

Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. We believe it will provide other brands inspiration for their own creative briefs and campaigns. In 2019, collaborating with #BTS seems to be the way to go for brands! Brands’ strategic partnerships with BTS.

Social Media 97

Social Media Brands Marketing Tourism 97

Talkwalker SM

MAY 26, 2016

And yes, several of these pictures define how entire segments of your audience will perceive your products and your brand as a whole. Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team.

Analytics 68

Analytics Influencer Apparel Airlines 68

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Kikolani

MAY 11, 2012

Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. Read the benefits of having your own blog and using social media to market it. 26 Tips for Success With Location-Based Marketing – What’s SoLoMo? Business / Career.

Mashup 113

Mashup Resources SEO RSS 113

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. In 2012, it was a free lunch for any brand that had a presence.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Idaconcpts

FEBRUARY 15, 2013

The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 Businesses can use this app to increase brand presence and sales.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Proactive Report

NOVEMBER 12, 2011

Better use of analytics and more focus on measurement. The number of social media monitoring tools has exploded and at last count there were over 200 on the market. However, there is much more to be learned from these conversations than just brand mentions, complaints and sentiment. Map your brand’s social graph.

Trends 103

Trends Social Media Social Graph Analysis 103

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. So, how useful can the platform be for your marketing campaigns? So, what does this mean for your brand?

Statistics 111

Statistics Marketing Travel Buy 111

Sprout Social

JANUARY 16, 2020

Because brands rightfully want to get their names and content in front of as many people as possible. In fact, raising brand awareness is number one among the top social media goals of marketers today. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead? Good question!

Meme 108

Meme Marketing Hashtag Campaign 108

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners.

Skills 89

Skills Analytics Press Release Metrics 89

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. Big data can “enlighten” stunts – providing the brand with more meaning, longevity, and, ultimately, value.

Data 230

Data Sysomos Sentiment Analytics 230

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. How do 2 billion users find what they want to watch?

YouTube 145

YouTube HootSuite Metadata Notification 145

Twist Image

NOVEMBER 21, 2012

It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope. Bottom line: marketers need to prove the business impact of our work. Seems simple enough, doesn't it? So, what's left?

Marketing 105

Marketing Press Release Analytics Advertising 105

Twist Image

APRIL 3, 2012

The Art of Marketing is coming to Chicago on April 24th, 2012. I'm very excited to announce that The Art of Marketing full-day leadership summit is happening in Chicago on April 24th, 2012 at The Chicago Theater. Like I said, this is a marketing line-up and a full-day of learning like no other. marketing book.

Marketing 93

Marketing Conference Analytics Eventful 93

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. Young explained how a German green party politician took Deutsche Telecom to court to get his own cellphone data and realised that there were some 35,000 pieces of data held for 2012. Related articles.

Data 327

Data Foursquare Conference Wikipedia 327

Hootsuite

JANUARY 31, 2024

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Source After about a week, I checked the performance of this post in Hootsuite Analytics. Let’s find out.

HootSuite 78

HootSuite Metrics Engagement Feed 78

Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? It’s a new decade, and Instagram is no longer just a social platform, but also an economic engine for small and big brands alike. But will it be enough to compete with marketers’ attention towards TikTok? So what does this all of this mean for you, dear marketer?

Trends 87

Trends Instagram Marketing Influencer 87

Unmetric

NOVEMBER 12, 2019

Sure, in the early days of social media, brands were obsessed with growing their audience size to be bigger than their competition. Social media marketers know that it’s not how big your audience is, but the way they engage with your content. Clients of Unmetric can see posts as far back as 2012 for many brands.

Social Media 84

Social Media Analysis How To Analytics 84

Twist Image

APRIL 2, 2013

For years, marketing companies have existed that solve a very tactical and analytics-based problem: how does one create the best ad for Google 's AdWords platforms? The brand behind these ads care little about the creative direction and much more about how it is reacting in the live bidding environment. Google is not alone.

Marketing 109

Marketing Adwords Advertising Publishing 109

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? So, if you’re a marketer trying to analyze their competitor’s account or if you’re trying to identify new customers, you must learn how to advance search on Twitter. Keywords and phrases are the best search operators for specific topics, brands, or events.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners.

Skills 53

Skills Analytics Press Release Metrics 53

Oktopost

MARCH 21, 2019

Proper hashtag usage is essential for brands to track mentions and respond effectively. Now, locations and brands have claimed their hashtags. Branded hashtags allow companies to see what customers are saying about them, and engage in real-time conversation. Hashtags are now commonplace in the social media landscape.

Hashtag 134

Hashtag LinkedIn Instagram Twitter 134

Twist Image

SEPTEMBER 14, 2012

After speaking at the 2012 Colloquy Loyalty Summit in Rancho Palos Verdes, California yesterday (the Terranea Resort is one of the beautiful places I have ever spoken), I found myself wondering if brands aren't shortchanging themselves on their loyalty programs, and where they reside within the organization? contextual marketing.

Loyalty 100

Loyalty Data Analytics Brands 100

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 44% of marketers have a documented content strategy.

Content 110

Content B2B Hubspot Marketing 110

The Realtime Report

AUGUST 29, 2012

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* The brand’s secret for getting so social? — Copley Square Hotel (@copleysqhotel) August 24, 2012. Celebrating the Product, and the Fans .

Sample 180

Sample Samples Case Study Hotels 180

The Realtime Report

APRIL 7, 2014

Twitter, Kantar expand global data partnership – Twitter and marketing data agency Kantar have expanded their partnership with a 5-year deal to develop new research tools that will measure the effectiveness of ads, glean consumer insights and gauge brand performance (AdWeek). Any social media updates that we missed?

News 176

News Types Nielsen Social Media 176

Twist Image

JULY 18, 2012

As a brand, do you find it hard to put your message in front of the right audience? If your brand can post your commercial to YouTube and generate tens of millions of views (which is common for ads that are remarkable) for free, what does that say when you have to do a media buy with a guarantee that you will generate fewer impressions?

Adsense 105

Adsense Yahoo Social Graph Adwords 105

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners.

Skills 40

Skills Analytics Press Release Metrics 40

Pixlee

NOVEMBER 3, 2016

Social media data analytics is the foundation of an advanced, effective digital marketing campaign. It removes the need for marketing based on instinct alone. 80 percent of consumers report that “authenticity of content” is the top influencing factor in their decision to follow a brand – find out if your strategy is working.

Data 40

Data Social Media Marketing Influencer 40

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. Post regularly Consistency is key when it comes to short-form video marketing.

Video 112

Video HootSuite How To UGC 112

Buzzlogix

APRIL 16, 2017

This latest blog post features the best social media tools and extensions to help you optimize your time, complete tasks, curate and schedule content, display your analytics, communicate with your team, and monitor your social media channels. Free Instagram scheduling WITH free Instagram analytics. Register today, for free.

Team 40

Team Tools Social Media Marketing 40

Writtent Blog

APRIL 23, 2013

It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. Xactly Corporation , a winner of a LinkedIn Best Company page award in 2012, advises brands to “post content that interests your followers, and less about how great your company is.”. Online Marketing Social Media Marketing'

B2B 107

B2B LinkedIn Tips Marketing 107