Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
To succeed in today’s connected world, you need to build a community around your company, brand, and products. Alterian/SDL ($) | Alterian is now SDL, an integrated platform that blends the marketing analytics, campaign management, and social media capabilities from Alterian with those of SDL. Includes detailed analytics for all your posts. based on your queries.
9 of the Best Free Social Media Analytics Tools
FEBRUARY 21, 2015
ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. You can dig into your Twitter analytics to learn who your followers are, where they’re located, and when they tweet.
Visual Analytics: Find Your Brand’s Visual Influencers
MAY 26, 2016
And yes, several of these pictures define how entire segments of your audience will perceive your products and your brand as a whole. The companies with the largest numbers of brand advocates are able to get up to 264% more earned impressions compared to other brands (2012, Whitegate ). Do you want to see what these influencers are posting about your brand?
How to Use Analytics to Increase Instagram Engagement
FEBRUARY 8, 2016
Do you use analytics to increase Instagram engagement ? How How do you grow your Instagram account? I’m going to share some solid tips to increase Instagram engagement account using analytics. 85% of top brands have invested in Instagram. Instagram is growing like gangbusters and brands are all in on the action. Instagram Engagement Analytics. Have you?
Analytics: what are you really learning?
JUNE 9, 2013
Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. Questions Social Media Marketing Analytics Can Answer. This is smart thinking.
5 Free Social Media Analytics Tools – With Recommendations from Experts
FEBRUARY 4, 2016
Being on social media is second nature for many brands today, but if you really want to make the most out of it, you need tools to help you understand what’s being said and by whom. Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. ” Pinterest Analytics – Know Your Audience. ” .
How to Track Hashtag Campaigns with Social Media Analytics
Convince & Convert
JULY 30, 2015
Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience.
Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]
APRIL 11, 2012
Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. It has been noticed that marketers are turning towards social analytics to make use of this ‘big data’ while also attempting to understand consumer attitudes and behaviors and to harness these insights for business.
Taking a Peek at Twitter Analytics
Social Media Marketing
APRIL 11, 2013
Here''s what the report looks like as delivered: PeekAnalytics Report - Scott Monty Typically for most average users and brands, it''s difficult to discern any kind of data about their Twitter followers. And of course, analytics aside, the good old @ reply is still the best way to engage with individuals on Twitter. Twitter analytics They agreed. So what is it? But, the U.K.
[Interview] How Microsoft Uses Social Analytics, And How You Can Too
JULY 5, 2016
As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. It’s primarily looking after social media analytics and intelligence, covering products such as Windows, Office, and Surface.”
The 10 Point Check List for Effective Social Media Analytics (with Infographic)
MARCH 8, 2016
As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. Today, businesses can know exactly where, who, what, and why an influencer or customer mentions their brand. The ultimate goal for brands? Strategic timing will also keep you accountable for the goals you’ve set.
Instagram analytics: 7 metrics every marketer should track
JULY 13, 2016
In recent years, brands have embraced Instagram with phenomenal success. With social listening , brands can find out how successful their strategies are at the click of a button. Here’s an overview of the 7 metrics that every marketer should track for their brand’s Instagram account. 1. This way brands can track how many people clicked on the link. Likes.
How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better
MAY 5, 2016
We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. When it comes to Twitter analytics and Twitter metrics in general, I’ve done a bit of research into what exactly we can learn—as straightforward as possible—from all the awesome numbers Twitter displays. See below for details.)
Access Facebook Promoted Post Analytics with Unmetric
APRIL 12, 2016
Marketers were excited and skeptical at the same time about how it’ll affect their brand. Detect Any Brand’s Promoted Posts. You'll be able to see the money trail for over 35,000 Facebook brand pages across industries. Users love it, brands are running campaigns around it and it has been one of the most exciting things happening in the social universe. till now.
nBA Pulse: a new social analytics tool
JUNE 29, 2014
While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Spike alerts and live annotations will allow brands to make fast, informed, data-driven decisions. nBA Pulse Dashboard.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and tracking/analytics tools to assemble the infographic below.
Mad Men, Pancake Syrup, and Analytics
MAY 2, 2012
While the advent of the Internet and social media has certainly democratized brand building, it’s also introduced a wealth of unknowns into the equation. The brand had a pancake mix widely available, and its brand recognition led many people to claim during the focus group that they’d recently purchased Aunt Jemima syrup. Today’s guest post is written by Justin Graves. .
Google Analytics Social Reports Provide Huge Metrics Edge
Convince & Convert
MAY 22, 2012
But to best use it, you must have Goals set up in Google Analytics. This will give insight into whether social is helping to start the conversation about your brand or whether it’s closing the deal. Based on his analytics, Fictional Jay also knows that a visitor who views five or more pages converts at a 30 percent higher rate. It’s a Google Alert directly in your Analytics.
Which Instagram Analytics Tool Will Work Best for Your Business?
JUNE 29, 2016
Historically, Instagram hasn’t offered a central place for businesses to view their analytics. Instagram business pages are slowly being rolled out and will include analytics, but they might not be enough for most marketers. When you do an analytical deep-dive, you need a dashboard. Crowdfire is an Instagram analytics tool that offers basic metrics. Crowdfire. Planoly.
10 Creative Brands Making Instagram Stories Now
AUGUST 8, 2016
Metrics to Measure Brand on Social Download. Here’s what the savviest, most forward-thinking brands are doing with Instagram Stories right off the bat, along with tips on how you can replicate these tactics for your own organization. 1. What Your Brand Can Try: This is one of the most effective techniques a brand can try on Instagram Stories, especially retail brands.
Facebook Knows What You’re Watching, New Pinterest Analytics, Yelp Adds Video Reviews & More | Social Media Snapshot
MAY 23, 2014
Categories: Blog , Facebook , Google Plus , LinkedIn , Pinterest , Social Media Marketing Tags: Facebook , How You Rank , linkedin , Pinterest , Pinterest analytics , yelp , yelp video reviews Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Blog Facebook Google Plus LinkedIn Pinterest Social Media Marketing How You Rank linkedin Pinterest analytics yelp yelp video reviews
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. You can leave a response , or trackback from your own site.
Love Your Brand
APRIL 9, 2016
Let's not forget about brands. Let's not forget about how a brand connects to a market. When you think about your brand, do you really (and truly) understand the importance of the creativity behind it. We're inundated with technology (data, analytics, automation, platforms, channels and more). With that, the conversation tends to be more about "where" the brand is connected, and much less about "how" that brand is connected. What could we learn and replicate to get our brands to be a top performer? We want people to love our brands. brand.
Digital PR Measurement Lessons from News Analytics
FEBRUARY 22, 2016
News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. The main issue with news analytics is not, as many feared, that people only want to be entertained and don’t pay attention to serious issues anymore, but rather that the quality of data is not showing the true picture of news audiences and what they respond to.
Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
Two trends, social analytics intelligence, and social business value networks, which I’ll discuss at a later time. Social Analytics and Social Insights are Components of the Social CRM Suite. Matrix: Brand Monitoring, Social Analytics, Social Insights Category Description and Example Current State What no one tells you Brand Monitoring Aware. Not here, yet.
37 of the Best Facebook Page Apps for Brand Marketing
NOVEMBER 11, 2013
Facebook page customization can dramatically increase your visibility, improve your branding, and create more leads and sales. There are thousands of social media marketing tools for Facebook that assist brands with managing and enhancing their Facebook marketing activities. SOCI brings your Facebook page to life with branded business pages. Facebook App Suites. 1. Ripe Social.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?
How to Use Social Media to Build Brand Trust
Convince & Convert
JULY 15, 2016
These interactions help build brand trust and a form a community around your brand. So, how do you use social media to build brand trust? Intimacy involves engaging with people and showing your brand personality. People trust who they know, so it’s important to show that there are humans behind your brand. Show There Are People Behind Your Brand. Authority.
The Best Google Analytics Metrics for Social Media Professionals
Convince & Convert
JUNE 20, 2014
Tweetable Moments Be known as the expert on your brand and industry. Basically, their goal is to make everyone smarter with analytics and data. Adam also writes a monthly column on analytics for ClickZ. adamsinger Tweet This Creating a Measurement Plan Adam is part of the education team at Google. ” And then also getting new products in front of users.
How To See Analytics on Google+ Posts
OCTOBER 2, 2013
Google+ does not really give you specific analytics per se, they don’t give you a page where you can see a list of posts and how they did (at least not yet). Let’s look at the analytics or stats for one of my recent posts on Google+ and see the information that we can get from it. How to Promote Your Personal Brand on Google+. Google Buys Illegal +.com
5 Essential Spreadsheets for Social Media Analytics
FEBRUARY 15, 2012
Essential Spreadsheets for Social Media Analytics. Social media analytics and tracking can be very time-consuming and expensive. Here, we’ll share a few ready-made spreadsheets you can copy (navigate File + Make a copy ) and use for social media analytics. Anyone can easily run a search for his or her brand name and see how actively it’s being discussed in social media. Try using a few search Google operators, for example: ["brand name" -intitle:"brand name"] to find in-text brand mentions you are most likely to have missed. “).
Why You Need Analytics and Trust for Successful Influence Marketing
Convince & Convert
MARCH 9, 2016
She’s coined the term “PRTech,” and believes in using data wisely, consistently, and taking the time to find the specific influencer that suits your needs and letting them grow your message far beyond what your brand thought imaginable. . How to make your brand its own influencer. Why you need data and analytics every step of the way. Gotta Have Faith. Actually no. Not really.
What's the R.O.I.? A Framework for Social Analytics
SEPTEMBER 3, 2011
Framework for Social Analytics Tweet September 1, 2011 View Comments “Not everything that can be counted counts, and not everything that counts can be counted. - Albert Einstein Say hello to my little friends, R.O. Brand Health: A measure of attitudes, conversation ad behavior toward your brand 3. What’s the ROI? A Framework for Social Analytics [.] helpt.
How to Use Social Media and Analytics for Better Customer Loyalty
AUGUST 19, 2016
We just wrapped up a webinar with Bitly entitled “How to Use Social & Web Analytics for Customer Loyalty.” This tactic allows brands to reward customers for the simplest of actions, like a positive comment or great review. This tactic also serves as a method of amplifying brand content, since your customers are likely to turn to social to share their good fortune. 3.
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers. When you complete these, you will be able to: Track goal conversions for your website in Google Analytics , a plus regardless of whether you care about social media conversions or not. When someone subscribes to your newsletter. Step 1. Step 2.
Is Snapchat for brands?
AUGUST 7, 2013
So the question is – does this popular app hold any possibilities for brands to explore? Snapchat still lacks analytics and a business model, but marketers like MTV and Taco Bell have already seen the app’s potential. So maybe this is the start of an era of branded promotional engagement contests and strategies, which emphasizes users with a quick response time and a curious mind.