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The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short. Further, the analytics interface is pretty user friendly.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

To succeed in today’s connected world, you need to build a community around your company, brand, and products. Alterian/SDL ($) | Alterian is now SDL, an integrated platform that blends the marketing analytics, campaign management, and social media capabilities from Alterian with those of SDL. Includes detailed analytics for all your posts. based on your queries.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights.

9 of the Best Free Social Media Analytics Tools

Pamorama

ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. You can dig into your Twitter analytics to learn who your followers are, where they’re located, and when they tweet.

Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

And yes, several of these pictures define how entire segments of your audience will perceive your products and your brand as a whole. The companies with the largest numbers of brand advocates are able to get up to  264% more earned impressions  compared to other brands (2012,  Whitegate ). Do you want to see what these influencers are posting about your brand?

Use Predictive Analytics to Create Valuable Content

Spin Sucks

In fact, studying these behavior patterns is called predictive analytics , and can be very useful in predicting future outcomes and trends. Imagine putting that power into the hands of a PR pro interested in creating content with their brand at the forefront. Use Predictive Analytics to Create Valuable Content. By Robert Conrad. Simple. The Possibilities are Seemingly Endless.

10 Steps to Master Your Social Media Analytics

Convince & Convert

As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. Today, businesses can know exactly where, who, what, and why an influencer or customer mentions their brand. The ultimate goal for brands? Image via Unsplash. highlight to tweet). Begin by Planning.

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. It has been noticed that marketers are turning towards social analytics to make use of this ‘big data’ while also attempting to understand consumer attitudes and behaviors and to harness these insights for business.

5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

Being on social media is second nature for many brands today, but if you really want to make the most out of it, you need tools to help you understand what’s being said and by whom. Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. ” Pinterest Analytics – Know Your Audience. ”  .

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event.  A good hashtag  can help spread the message about your brand, company, or event far beyond your regular audience.

How to Use Analytics to Increase Instagram Engagement

Peg Fitzpatrick

Do you use analytics to increase Instagram engagement ? How How do you grow your Instagram account? I’m going to share some solid tips to increase Instagram engagement account using analytics. 85% of top brands have invested in Instagram. Instagram is growing like gangbusters and brands are all in on the action. Instagram Engagement Analytics. Have you?

Taking a Peek at Twitter Analytics

Social Media Marketing

Here''s what the report looks like as delivered: PeekAnalytics Report - Scott Monty Typically for most average users and brands, it''s difficult to discern any kind of data about their Twitter followers. And of course, analytics aside, the good old @ reply is still the best way to engage with individuals on Twitter. Twitter analytics They agreed. So what is it? But, the U.K.

10 Brands Killing It On Instagram in 2016

Talkwalker SM

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. Adidas (@adidas). million followers.

Facebook Analytics for Apps Now Supports Messenger Bots; FbStart Program Welcomes Bot Developers

SocialTimes Facebook

If you still think chat bots for Messenger  are a passing fad, think again: Facebook announced Monday that Analytics for Apps  now support bots, and bot developers are welcome in its FbStart  program. For bots associated with multiple pages, you’ll be able to filter results at the page-level to view analytics for a specific page.

How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools  like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. When it comes to Twitter analytics  and Twitter metrics in general, I’ve done a bit of research into what exactly we can learn—as straightforward as possible—from all the awesome numbers Twitter displays. See below for details.)

Instagram analytics: 7 metrics every marketer should track

Talkwalker SM

In recent years, brands have embraced Instagram with phenomenal success. With social listening , brands can find out how successful their strategies are at the click of a button. Here’s an overview of the 7 metrics that every marketer should track for their brand’s Instagram account. 1. This way brands can track how many people clicked on the link. Likes.

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Spike alerts and live annotations will allow brands to  make fast, informed, data-driven decisions. nBA Pulse Dashboard.

How to Measure Social Media Success for Your Brand

Sprout Social

For several brands on social media, goals revolve around increased engagement, new followers, faster response times or listening to social conversations more thoroughly. There are various social media analytics you can use to measure whether or not your efforts are paying off. How Brands Measure Social Media Success. emilytrain

Instagram Analytics: Tools, Tips and Tactics

Razor Social

As with any other platform, it’s important to take a peek every so often into  your analytics to see what is working / not working. What platform analytics are available? To get analytics directly from Instagram, you need to move over to a business profile (i.e. Analytics is then enabled for any future posts. Other tools to track Instagram Analytics.

Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa   I moderated rountable discussions on analytics and digging deep to gain real insight.  It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. Questions Social Media Marketing Analytics Can Answer. This is smart thinking.

The 10 Point Check List for Effective Social Media Analytics (with Infographic)

Talkwalker SM

As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. Today, businesses can know exactly where, who, what, and why an influencer or customer mentions their brand. The ultimate goal for brands? Strategic timing will also keep you accountable for the goals you’ve set.

Access Facebook Promoted Post Analytics with Unmetric

Unmetric

Marketers were excited and skeptical at the same time about how it’ll affect their brand. Detect Any Brand’s Promoted Posts. You'll be able to see the money trail for over 35,000 Facebook brand pages across industries. Users love it, brands are running campaigns around it and it has been one of the most exciting things happening in the social universe. till now.

[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. It’s primarily looking after social media analytics and intelligence, covering products such as Windows, Office, and Surface.”

25 Excellent Content Marketing Tools for Your Brand

Pamorama

It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and tracking/analytics tools to assemble the infographic below.

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Google Analytics Social Reports Provide Huge Metrics Edge

Convince & Convert

But to best use it, you must have Goals set up in Google Analytics. This will give insight into whether social is helping to start the conversation about your brand or whether it’s closing the deal. Based on his analytics, Fictional Jay also knows that a visitor who views five or more pages converts at a 30 percent higher rate.  It’s a Google Alert directly in your Analytics.

Mad Men, Pancake Syrup, and Analytics

Spin Sucks

While the advent of the Internet and social media has certainly democratized brand building, it’s also introduced a wealth of unknowns into the equation. The brand had a pancake mix widely available, and its brand recognition led many people to claim during the focus group that they’d recently purchased Aunt Jemima syrup. Today’s guest post is written by Justin Graves. .

Facebook Knows What You’re Watching, New Pinterest Analytics, Yelp Adds Video Reviews & More | Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , Google Plus , LinkedIn , Pinterest , Social Media Marketing Tags: Facebook , How You Rank , linkedin , Pinterest , Pinterest analytics , yelp , yelp video reviews Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Blog Facebook Google Plus LinkedIn Pinterest Social Media Marketing How You Rank linkedin Pinterest analytics yelp yelp video reviews

How To See Analytics on Google+ Posts

Bill Hartzer

Google+ does not really give you specific analytics per se, they don’t give you a page where you can see a list of posts and how they did (at least not yet). Let’s look at the analytics or stats for one of my recent posts on Google+ and see the information that we can get from it. How to Promote Your Personal Brand on Google+. Google Buys Illegal +.com

Open Research: A Framework for Social Analytics

www.web-strategist.com

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. You can leave a response , or trackback from your own site.

Love Your Brand

Twist Image

Let's not forget about brands. Let's not forget about how a brand connects to a market. When you think about your brand, do you really (and truly) understand the importance of the creativity behind it. We're inundated with technology (data, analytics, automation, platforms, channels and more). With that, the conversation tends to be more about "where" the brand is connected, and much less about "how" that brand is connected. What could we learn and replicate to get our brands to be a top performer? We want people to love our brands. brand.

How Our Big Data Platform and Social Analytics API Work

Simply Measured

The goal at Simply Measured was to always go beyond metric calculations and measurement into (advanced) analytics, insights, and attribution. Basic Analytics and Insights: Search clusters enable search patterns with filters in an interactive manner. Predictive Analytics: We have started exploring machine learning and pattern recognition. Here’s how it works. Data Ingestion.

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37 of the Best Facebook Page Apps for Brand Marketing

Pamorama

Facebook page customization can dramatically increase your visibility, improve your branding, and create more leads and sales. There are thousands of social media marketing tools for Facebook that assist brands with managing and enhancing their Facebook marketing activities. SOCI brings your Facebook page to life with branded business pages. Facebook App Suites. 1. Ripe Social.

Brands 121

What Can We Learn From the Top 30 Brands on Facebook? (Report)

SocialTimes Facebook

Within social media marketing, the industry leaders to pay attention to are the big brands that are attracting massive fan bases. report from social media analytics and bookmarking platform Quintly  examined the 30 biggest brands on Facebook for a look at current trends. It doesn’t seem that social media has yet hit a saturation point for brands, and Facebook continues to grow.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?

Brands 115

11 Ways to Jumpstart Your Instagram Branding

Sprout Social

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. But Instagram branding isn’t an easy task. Benefits of Increasing Instagram Branding.

How to Use Social Media and Analytics for Better Customer Loyalty

Simply Measured

We just wrapped up a webinar with Bitly entitled “How to Use Social & Web Analytics for Customer Loyalty.” This tactic allows brands to reward customers for the simplest of actions, like a positive comment or great review. This tactic also serves as a method of amplifying brand content, since your customers are likely to turn to social to share their good fortune. 3.

The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

Tweetable Moments Be known as the expert on your brand and industry. Basically, their goal is to make everyone smarter with analytics and data. Adam also writes a monthly column on analytics for ClickZ. adamsinger Tweet This Creating a Measurement Plan Adam is part of the education team at Google. ” And then also getting new products in front of users.

5 Essential Spreadsheets for Social Media Analytics

mashable.com

Essential Spreadsheets for Social Media Analytics. Social media analytics and tracking can be very time-consuming and expensive. Here, we’ll share a few ready-made spreadsheets you can copy (navigate File + Make a copy ) and use for social media analytics. Anyone can easily run a search for his or her brand name and see how actively it’s being discussed in social media. Try using a few search Google operators, for example: ["brand name" -intitle:"brand name"] to find in-text brand mentions you are most likely to have missed. “).

Social Sharing + Analytics = ConversionBuddy

Mindjumpers

What I found really cool about the product is, that it allows sharing as well as integrates analytics to a website. This in turn gives brands a chance to track their sales as well as traffic sources real-time. Further, brands can identify the influential users from demographic and geographic profiles as well as purchasing patterns from sharing. Tweet. Social sharing is on rise.

Which Instagram Analytics Tool Will Work Best for Your Business?

agora pulse

Historically, Instagram hasn’t offered a central place for businesses to view their analytics.  Instagram business pages are slowly being rolled out and will include analytics, but they might not be enough for most marketers. When you do an analytical deep-dive, you need a dashboard. Crowdfire is an Instagram analytics tool that offers basic metrics. Crowdfire. Planoly.