Techipedia: Tamar Weinberg

DECEMBER 15, 2010

Is your company’s social media strategy really working? Having a company presence in social media is all well and good but it isn’t enough. Your company doesn’t have a personality. Use tools designed for it, and you don’t risk your company’s image too much in the process.

Social Media 249

Social Media Strategy How To Foursquare 249

Small Business Mavericks

APRIL 17, 2011

A media company. But what does it mean to be a media company? Whatever it is, if you are a media company, then you’re a power to reckon with. One Response to “Are You A Business Or A Media Company?&# GrassRoots says: April 17, 2011 at 6:24 pm #dm2 Are You A Business Or A Media Company?

Company 142

Company Wiki Case Study Press Release 142

Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program.

Review 142

Review Company Klout Policies 142

Sherrilynne Starkie

OCTOBER 15, 2018

Time spent reading newspapers is down 75 per cent since 2011. per cent since 2011. The number of minutes each of us spends each day online up one 119 per cent since 2011. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors for example.

Marketing 199

Marketing Syndication Adwords Social Media 199

Kikolani

SEPTEMBER 24, 2011

So, as a change of pace, here are some gems that have come about from the latest updates that are actually pretty cool from the news feed to the new Facebook Timeline Profile. The Best Facebook News Feed Setting. By far, of all things they have done to the news feed, I love this! Hide Updates by Third Party Applications.

Feed 168

Feed Feedly Privacy News 168

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Whether you’re looking for some great new content to add to your feed or maybe some inspiration for your own CEO’s channels, we’ve rounded up a list of some of the greats you should consider following.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Webbiquity SMM

JANUARY 31, 2019

The alignment between your social media campaign and your brand / company goals and stated values. Without such a strategy, your company could very well be reaching the wrong people or posting about the wrong topics. Your company’s reputation is can be significantly impacted by its social media presence.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Proactive Report

DECEMBER 23, 2010

Another 2011 trend predicted by ClickThrough has PR implications: Many companies have excellent existing content in PDFs, brochures, PowerPoints and offline video that can be converted to digital assets, put online and filtered into the social web. Why is this so important?

scribd 68

scribd Trends Content Engineering 68

Dave Fleet

MARCH 5, 2012

.” Following that mantra, if you look at the changes Facebook has made over the last year as a continuum, the company has significantly tilted the scales away from engaging content – from brands creating communities with their customers – and towards paid advertising.

Content 375

Content Marketing Advertising Analysis 375

Small Business Mavericks

APRIL 22, 2011

Do you have a company blog ? Tags: blogging , keywords , linkbuilding , search engine rankings , SEO This entry was posted on Friday, April 22nd, 2011 at 8:35 am and is filed under Blogging for Small Business. Of course, you only get these benefits if your blog and if you blog in the right manner. If not, why not?

Small Business 168

Small Business SEO Case Study Press Release 168

Mindjumpers

OCTOBER 19, 2011

In the future, we will see more and more stories being published to the feed from brands that have created apps – maybe you will see a friend who bought an iPad at the Apple Store, which creates positive exposure for Apple while at the same time allows for the user to share an online experience with friends.

Apple 199

Apple iPad Feed Feedly 199

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What makes your company interesting to them? 640 Million on Facebook.

Lurker 203

Lurker Klout Policies Consultant 203

Webbiquity SMM

JUNE 11, 2012

The social media giant recently launched a pilot program in New Zealand that allows users to pay to ‘highlight’ a post, meaning that it will appear near the top of friends’ News Feeds and remain their longer, even if it doesn’t receive the clicks, comments, and ‘Likes’ that usually push a popular post to the top.

Tumblr 142

Tumblr Facebook Apparel Feed 142

Small Business Mavericks

APRIL 23, 2011

It’s about positioning your company above the competition. Jay says: April 29, 2011 at 12:14 am RT @CarolineMelberg: Let The Grocer Teach You E-mail Marketing [link] Log in to Reply Caroline Melberg says: May 6, 2011 at 4:15 pm Thanks for the RT! They don’t have to get them from one place over another.

Marketing 173

Marketing Case Study Press Release Small Business 173

Techipedia: Tamar Weinberg

DECEMBER 27, 2011

In case you missed it through all the chaos, below lists all of the crazy Google changes that occurred in 2011and just what they all meant: Top 10 Google Algorithm Changes of 2011. 1: Ten More Updates Announced – Although the updates are over for 2011, ten more updates were announced for 2012. What the Updates Mean for Your Company.

Google 176

Google Small Business Engineering Guidelines 176

Small Business Mavericks

APRIL 18, 2011

Yesterday, I went to bookmark something at the site and I got a message saying Mixx had been purchased by UberMedia , which I found interesting because the rumor is that the company could soon be launching a Twitter competitive site. Companies come and go, mergers happen, and acquisitions change the landscape for users.

Small Business 156

Small Business Tweetdeck Twitter Case Study 156

Waxing UnLyrical

OCTOBER 24, 2012

The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical. Trying to add in filters and prioritize friends and new feeds on Facebook is time consuming and confusing. Facebook was not initially built to monetize; it was built to go viral. Cutting through the crap.

Sites 256

Sites Facebook Aggregator Mobile 256

Likeable

OCTOBER 14, 2020

Companies used to pause ads whenever a catastrophe happened. We professionals who’ve managed the feeds of hundreds of brands can tell you confidently that comments without consumption are commonplace. Customize your feeds or stop complaining about them. How many people feel personally ready, let alone professionally ready?

Brands 127

Brands Marketing Message Boards Advertising 127

Justin Levy

JANUARY 4, 2011

Since that trip 2 years ago we have had the opportunity to work with some great companies on amazing projects. I’m looking forward to the challenges that I know are awaiting me when I get there and am really excited for what 2011 holds in store. Photo Credit: Amanda Breann.

Feed Reader 276

Feed Reader Project Team Feed 276

Small Business Mavericks

APRIL 28, 2011

They’ve already been a big part of two other Internet companies that achieved superstar status – PayPal and YouTube. Users of Delicious have until July 2011 to accept AVOSs terms of service and to transfer their bookmarks. Unloads Delicious [link] Log in to Reply GrassRoots says: April 28, 2011 at 6:29 pm #dm2 Yahoo!

Delicious 156

Delicious Yahoo Social Bookmarking Case Study 156

Small Business Mavericks

APRIL 29, 2011

2 Responses to “Revamping Old Content&# Wayne Nunn says: April 29, 2011 at 8:37 pm Revamping Old Content | Small Business Mavericks – [link] Log in to Reply Caroline Melberg says: April 30, 2011 at 12:31 am Revamping Old Content – About once a year or so you should go through your old content and update it.

Content 156

Content Hubpages Case Study Press Release 156

Sprout Social

FEBRUARY 16, 2022

2005-2011: Clicks & views. Moreover, the company used surveys to collect information on what users enjoyed and preferred. Ads were running alongside videos that promoted offensive or violent content, leading many major companies to pull their advertising. 2016-present: Demonetization & policy updates.

YouTube 123

YouTube Notification Video Trends 123

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

Social Media 188

Social Media Klout Policies Forums 188

The Way of the Web

DECEMBER 24, 2011

There’s still a week to go, but unless something radical happens, here’s a quick run-down of the most read posts I’ve written on this site in 2011. What turns people away from a company Facebook page, and also how to plan to fix it. 2012 The Year of 3D Printing? Why don’t Facebook fans like us anymore?

Klout 33

Klout Embedding Loyalty Vimeo 33

Small Business Mavericks

APRIL 3, 2011

But recently, the company has taken controversy to a new level. Caroline Melberg says: April 3, 2011 at 12:25 pm GoDaddy: Good Marketing Or Reputation Problem? – GoDaddy has been the center of controversy before. GoDaddy has been the center of controversy before. Was that a good move? Believe it or not, Parsons is defending it.

Small Business 105

Small Business Reputation Marketing Case Study 105

Small Business Mavericks

FEBRUARY 27, 2011

Right now, there are just a few companies using it successfully. link] Log in to Reply Lisa Foote says: February 28, 2011 at 12:39 am RT @CarolineMelberg What’s A QR Code And Is It Contagious? Five years from now, I think it will be as commonplace as search. What can you do with a QR code?

Small Business 117

Small Business Case Study Press Release Mobile 117

Webbiquity SMM

JUNE 11, 2012

The social media giant recently launched a pilot program in New Zealand that allows users to pay to ‘highlight’ a post, meaning that it will appear near the top of friends’ News Feeds and remain their longer, even if it doesn’t receive the clicks, comments, and ‘Likes’ that usually push a popular post to the top.

Tumblr 100

Tumblr Facebook Apparel MySpace 100

Techipedia: Tamar Weinberg

AUGUST 14, 2012

Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. Take a look at their 2011 video showing how Facebook integrates with the Spotify player.

Airlines 210

Airlines Marketing Statistics comScore 210

Net-Savvy Executive

APRIL 15, 2014

Twitter has bought other companies in the social media analysis space— BackType (2011), Bluefin Labs (2013), Trendrr (2013)—but Gnip is a bigger deal. Gnip''s sources include full feeds from Tumblr, Foursquare, WordPress, and more. How will these companies ("publishers" in the data market) react to the deal?

Trendrr 81

Trendrr Data Twitter Analysis 81

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. My post looks at how three companies are doing this well, as told by their customers. Who’s in customer service? I’m not a customer service “professional.&#

Social Media 146

Social Media Postrank Tourism Blogroll 146

Small Business Mavericks

APRIL 6, 2011

If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Your company’s reputation is an extension of your leadership’s reputation. No matter how small or large your company is, reputation is all about leadership. Did you think it was Google? That tells me something.

Small Business 93

Small Business Reputation Case Study Press Release 93

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Monitor social media discussions of your company or product in real time? Display a feed of brand-related comments from a variety of social networks on your website. 4 Social Media Predictions for 2011 by oneforty blog.

Tools 206

Tools Social Media Lithium Sysomos 206

Proactive Report

JULY 3, 2011

As a direct result, markets are getting smarter—and getting smarter faster than most companies.” Journalists have Twitter feeds and Facebook pages where they ask questions openly and directly. Some companies have put a monetary value on their fans and followers: McDonald’s fans spend $159.79 Source: Facebook, April 2011).

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Techipedia: Tamar Weinberg

MARCH 27, 2012

The articles either end there or conclude with a self-congratulatory remark by a company rep. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Now, it’s more than just at award time when companies when should express gratitude – although I’ll speak about that later.

Social Media 186

Social Media Real Estate Survey Eventful 186

Small Business Mavericks

APRIL 4, 2011

A surprise – maybe even shocking – news item like a celebrity kicking the bucket can do it, but if you want your viral news to represent your company well, then it needs to be real news. The hard work is coming up with an idea that will spread like wildfire. It also needs to be relevant to your audience.

Social Media 98

Social Media Case Study Press Release Small Business 98

Kikolani

DECEMBER 23, 2011

Before we jump into the goodies from the week, I wanted to take a moment to let everyone know this is the last Fetching Friday post for 2011. 7 Reasons Having a Twitter Feed in Your Sidebar is a Really Dumb Idea – Many people wonder if putting a twitter stream or feed in their website’s sidebar is a good idea.

Mashup 119

Mashup Resources Remix Handbook 119

Twist Image

MARCH 29, 2011

Social 2011. One of the leaders in social media monitoring solutions is a company called Radian6. On April 7th and 8th, the company will be hosting an event in Boston titled Social 2011 - their first-ever user conference that features marketing professionals from companies like Dell , PepsiCo , the American Red Cross and hundreds more.

Radian6 102

Radian6 Findability RSS Sentiment 102