Ari Herzog

FEBRUARY 22, 2014

90% of your problems can be solved by marketing. Oh yea, I work in email marketing & I like craft beer too. We help marketing change agents create transformative b2b brands that disrupt market conventions. Alexandria’s communications and marketing to meet on weekdays.). @BrandBySarah. AnonEmus216.

Twitter 115

Twitter Sports B2B Skills 115

Mindjumpers

JUNE 26, 2012

The social media landscape is constantly changing and expanding and more and more businesses are embracing social media as a powerful marketing tool. The share of companies with their own blogs has dropped from 50% in 2010 to 37% in 2011. Similar Posts: How Social Is B2B? How To Gain Value From Social Media Feedback.

Social Media 229

Social Media Sports Statistics B2B 229

Webbiquity SMM

JANUARY 31, 2019

To reach your destination, you first need to know how to steer your ship. Part of any good social media strategy is emphasizing your strengths relative to others in the market. In this case, word of mouth marketing and influencer marketing are your best tactics to stay relevant. Photo by rawpixel on Unsplash.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. The same could be said for the modern marketing team.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Hootsuite

JULY 4, 2022

For social marketers, TikTok is becoming increasingly hard to ignore. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. Bonus: TikTok’s biggest demographics, key things you need to know about the platform, and advice on how to make it work for you?

Questions 104

Questions Banking Insurance HootSuite 104

Buzz Marketing for Technology

NOVEMBER 13, 2009

So since you can’t hire an expert, what qualities would make for a good social media marketer? 3) Reach – they need to know how to reach people with their content, the more forms the better. Related posts: Social Media Expert: How long does it take to become one? Imagine it is New Years Eve 2011, just 2 short.

Social Media 100

Social Media Marketing StumbleUpon Digg 100

Webbiquity SMM

JANUARY 24, 2011

Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Promote events through social media? Gather competitive intelligence?

Tools 206

Tools Social Media Lithium Sysomos 206

Mindjumpers

JULY 5, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Defining a Strategy To Use Content In B2B Marketing Meet The Founder of The Bees Awards » Roskilde Festival is on Foursquare Posted by Anne Herngaard Jul 5th, 2010 Tweet I’ve been attending Roskilde Festival.

Foursquare 182

Foursquare Badge Disqus Fashion 182

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design. Embrace Math.

Marketing 123

Marketing Social CRM Conference Social Media 123

Waxing UnLyrical

MAY 27, 2011

I have a client – a gourmet dessert brand – that considers me its Director of Marketing. Tip: I have many years of direct B2B sales experience. If you don’t have the contacts needed for my client’s type of business, tell me how you accumulated the ones you do have. Or me, the professional marketer?

Brands 177

Brands Vocus Blogosphere B2B 177

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Convince & Convert

AUGUST 25, 2011

It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. A note on that: I do not speak at events (even for money) that I don’t believe in , as I do not lend my name to help profiteers sling social media and content marketing hokum.

Eventful 127

Eventful Social Media B2B Conference 127

Sprout Social

JUNE 10, 2021

How do you choose which marketing channel to focus on? Marketing email newsletters have been around for decades. Marketers who work with email are constantly trying to make sure theirs is the one you open. Marketers who work with email are constantly trying to make sure theirs is the one you open.

Newsletter 132

Newsletter How To Marketing Template 132

Kikolani

NOVEMBER 19, 2010

This post is part of a weekly series, Fetching Friday, an interview, landing page success, and how to wrap a cat on kikolani.com. 14 social media experts react to Facebook’s new message system – a look at how influencers feel about the change. Making Money Online / Online Marketing. The Resources Mashup.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Waxing UnLyrical

NOVEMBER 7, 2010

How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog. The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall. How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. I’m baaack!

Class 144

Class Creative Commons Postrank Conference 144

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. Drive Social Media ROI with Content Marketing. Not enough.

ROI 138

ROI Social Media Social CRM Survey 138

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? How do I use my time and resources most effectively? 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Koka Sexton

MARCH 2, 2011

Another is that social media in B2B sales is a growing topic of discussion and people from executive levels down to the individual sales rep are hungry to learn how to leverage new media. As a sales person, I had been leveraging social media for a while but I never expected the hunger by others on how to do this themselves.

Training 66

Training Social Media Social CRM Education 66

Webbiquity SMM

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. More than 80% of U.S.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

DECEMBER 27, 2011

85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. While having a presence on Facebook is no longer an “if” question for most companies, many “how” questions remain. Facebook Marketing Tips and Tactics.

Tools 195

Tools Tips Facebook Real Estate 195

Webbiquity SMM

MARCH 26, 2012

One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term. The New Breed of B2B Buyer by Chaotic Flow. Inbound Marketing: Unlock the content from your emails and social marketing by MarketingSherpa Blog.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

MARCH 21, 2012

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. How LinkedIn Apps Can Promote Your Business by Social Media Examiner. How To Maximize LinkedIn For Your Small Business by Sanera People Development Company. LinkedIn Tips, Tactics and Best Practices.

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Waxing UnLyrical

DECEMBER 16, 2010

Mark as read Approve comment Ah, youre flattering me, Justin. :) Yes, I think all businesses are relationship businesses, which is one of the reason I feel a little at odds when people say theres a huge difference between B2B and B2C. that damn redhead says: January 2, 2011 at 2:38 am [.] Do you know me better? Read All About It!

Social Media 224

Social Media Class Creative Commons Flickr 224

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? In late 2011, AT&T was experiencing a significant decline in clientele.

Education 40

Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? In late 2011, AT&T was experiencing a significant decline in clientele.

Education 40

Education LinkedIn B2B Banking 40

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

AUGUST 24, 2010

Drive Results with Content Marketing &# can be voted for here. Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere. One other thing that I would toss out there…in our community of Social Media, marketing, etc., “ Your Content Stinks!

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Webbiquity SMM

JANUARY 16, 2012

12 things every business blogger should know how to do by Ragan’s PR Daily. ” The Entrepreneur’s Advisor | Why and How to do a Blog Right by The Entrepreneur’s Advisor. ” The Entrepreneur’s Advisor | Why and How to do a Blog Right by The Entrepreneur’s Advisor. are easy to find.

Tools 193

Tools Tips Directory SEO 193

Rebekah Radice

APRIL 11, 2016

Who is your target market? Once you’ve defined who you’re speaking with and marketing to, the rest will feel like a breeze. Let me show you how to peel back the layers of obscurity from today’s top social networks. How to Choose the Best Social Media Site for Your Business. (industry, niche, vertical).

Sites 114

Sites Social Media How To LinkedIn 114

Webbiquity SMM

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How are consumers and b2b decision makers using social media in their buying processes? How much are you worth?

Research 210

Research Social Media B2B Marketing 210

Razor Social

JANUARY 12, 2017

For anyone who is in marketing today, one of the biggest professional fears is falling behind the technological curve. As marketers, we rely so much on software to better create, manage, automate, and analyze our marketing activities that failure to keep up with the pace of change just doesn’t seem like an option.

Marketing 40

Marketing How To Conference Skills 40

Buzz Marketing for Technology

DECEMBER 12, 2012

According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. population are avid mobile Internet users, according to 2011 U.S. Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human. And nearly 51% of the U.S. We all make mistakes.

Mobile 197

Mobile Cost Retail comScore 197

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Sally Falkow reports research on new influences in the B2B buying process (e.g.,

Tips 179

Tips Press Release Reputation B2B 179

Convince & Convert

MAY 31, 2012

B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? As a B2B company, Eric, what do you think?

B2B 113

B2B LinkedIn Posterous Social Media 113

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her latest posts include Conundrum , You Aren’t As Healthy As You Think , and Is Your Marketing Making Your Customer Think Too Much. And it’s no surprise they notice.

Blogger 168

Blogger SEO Consultant WordPress 168