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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

B2B 279
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 279
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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Watch the recording: Want to hear more from renowned B2B marketing leaders? We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

Brands 144
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If You’re B2B, What Day You Tweet Doesn’t Matter

Convince & Convert

One of my favorite findings from the research (which analyzed more than 250,000 social media messages sent via the Argyle Social platform in 2011), is that despite what you may have heard, for B2B companies it really doesn’t matter what day you send your tweets. We’ll dispel some myths , and probably create a few new ones.

B2B 117
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What is Good Engagement Rate?

Oktopost

Want to hear more from renowned B2B marketing leaders? Learn how to work confidently with data. How to define a social media insight and come to meetings with data that matters to the business. He has authored: Internet Marketing an Hour a Day (Wiley/Sybex) 2011. Catch all episodes here. Episode Summary. Background.

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20 of the World’s Most Clever Twitter Bios in 2011 and How Clever They Remain Today

Ari Herzog

We help marketing change agents create transformative b2b brands that disrupt market conventions. It looks like @jfloyd changed the most while everyone else added new text to the beginning or end of their 2011 bio. NOW: Roustabout, gadabout, knockabout. psychology #speaking. THEN: Buddy, can you paradigm? Laura_the_Wise.

Twitter 115
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Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far

Webbiquity SMM

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Vocus vs. Cision (November 8, 2011). How to Write an Effective Business Blog (January 8, 2010). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). So which is best?

Vocus 155