Trending Sources

B2B Blogging Trends for 2011

Webbiquity SMM

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. There’s much more. Digg this!

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011.

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Five Awesome B2B Social Media Statistics

PWB Marketing Blog

Do you think social media isn’t for B2B organizations? It’s true B2B tends to be slower to adopt new trends. But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. Top B2B Social Media Statistics. What does this mean for B2B organizations?

12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. Dispel the myth that social media isn’t for B2B and tweet the truth.

Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends,  Tips and Strategies. Just What Do Marketers Do, Anyway?

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog.  Alicia is a warm and outgoing social media pro and creator of March Marketing Madness.

Five FREE B2B Social Media White Papers

PWB Marketing Blog

This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. And 41% of B2B companies are getting customers from Facebook.

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Three Dangerous B2B Social Media Mistakes

PWB Marketing Blog

Social media investment is expected to increase among B2B companies (Source: Worldcom Public Relations, 2011). For B2B companies new to social media, you get credit for being there. Are you making any of the following three dangerous B2B social media mistakes? Not effectively aligning social media efforts with traditional marketing. Mistakes are costly. Wrong.

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B2B Social Media On The Rise [Infographic]

PWB Marketing Blog

Are you one of the 86% of B2B companies using social media? B2B social media is huge and we have proof. In a previous post we brought you 12 Tweetable Statistics Prove B2B Social Media ROCKS ; now, we bring you even more data in the form of an infographic. And remember, social media isn’t the ownership of the marketing department. B2B Social Media MediaDon’t wait.

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Curation a Key Theme in B2B Blogging Trends in 2011

Aggregage

The new white paper – B2B Blogging Trends in 2011 has been released. Several of the contributors pointed out that a big challenge in 2011 is rising above the noise.  At the same time one of the primary challenges for blogging is the effort involved in creating quality content in an on-going basis. Clearly one of the ways to address this is discussed in Marketing via Aggregation, Filtering and Curation. B2B Bloggers can rely on curation, aggregation and filtering as a technique to produce quality content in an on-going basis.  Curation

Five Ways to Build Trust with B2B Customers

Spin Sucks

Not long ago, B2B companies thought customers wanted to buy from great companies. Marketers promoted products and services with self-important platitudes, such as: 1. B2B companies have a great opportunity to openly share content that was once tightly held and carefully rationed only to top business prospects. Inbound Marketing Marketing B2B content marianne worley trust

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10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task. Eleven Different Ways to Integrate B2B Social Media. B2B companies that blog get 67% more leads per month than companies that do not blog.

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B2B: Involve Your Sales People in Social Media Marketing and CRM Now

Conversionation

In many B2B companies, especially those with a longer sales cycle (or buying cycle if you will), there is at least one division where employees meet customers and prospects without sitting behind their computers and campaign or CRM dashboards all the time: sales. Social media for marketing and business in general is not about telling people what they need or what they should think.

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How to REALLY Increase B2B Blog Traffic

PWB Marketing Blog

Explode Your B2B Blog Traffic. We write a lot about ways B2B organizations can use social media to generate demand and acquire leads. B2B Blogging Communities. Here are a few B2B blogging communities to consider: B2B Marketing Zone launched in 2009. Some of the top B2B minds are there, including Michael Brenner , Sr. You also need traffic.

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10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Are you one of the 41% of B2B companies acquiring customers through Facebook? Try these 10 quick tips to improve your B2B Facebook Page. What do the best B2B Facebook pages have in common? B2B Internet Marketing B2B Social Media Facebook Industrial MediaIf not, don’t be discouraged. All you might be missing is just a simple fix. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Post on Facebook three to five times a week. Don’t feel overwhelmed!

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? ” Or that49% of B2B journalists write blogs, and 84% are on Twiter? companies now use social media for marketing. Is a Blog Still Important in 2011? companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity SMM

85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. Facebook Marketing Tips and Tactics. ” Ouch. Mark R. More Inc.

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What Does B2B Social Media Success Look Like?

Webbiquity SMM

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Objectives. Leads and new business.

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The Corporate Social Media Summit 2011

Mindjumpers

The company was established in December 2009 by Nick Johnson , and until now Useful Social Media has put together two conferences about social media in marketing and communications relation. In June 2011, they will be holding The Corporate Social Media Summit in both New York and San Francisco. The State of Corporate Social Media 2011. The Corporate Social Media Summit 2011.

Best Practices in B2B Retargeting

SocialFish

It’s clear that retargeting as a marketing practice is here to stay. What about business to business marketers? Since it has been historically viewed as a business to consumer practice, other marketers have been slow to adopt retargeting. In fact, a study ReTargeter performed in 2011 found that B2B retargeting out performs B2C retargeting by 147% on average.

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Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Are you thinking about building new B2B website or maybe making a small tune-up? Redesigning a B2B website can seem like a daunting task. We’ve built B2B websites since 1998. Covey, the following are seven habits of highly effective B2B websites. 1.     Design for Humans. Focus more of your marketing efforts there. 4.     Include Calls-to-Action.

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What Are Your First Impressions Of Google+ As A B2B Marketer?

PWB Marketing Blog

From a B2B marketing perspective, it is still too early to use Google+ as a communications tool. As a B2B marketer, what is your wish list? B2B Marketing Social Media Facebook Twitter VideoIt’s been barely one month since Google launched a social network, and already 20 million people have joined Google+. Will all the hype live up to expectation?

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The B2B End Around

Waxing UnLyrical

Whether it’s marketing or public relations, I often have people tell me: “It’s different for me. I’m in B2B, not B2C. But there’s another way, which can work for many B2B’s and it’s what I call the “B2B end-around.” But at the same time you are doing that, you can also be doing the B2B end-around. The B2B End Around. Guest post by Ken Mueller. Balderdash!

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. What to do?

Three Stats Prove B2B Social Media Set To Explode [Charts]

PWB Marketing Blog

Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media. We rounded up three stats that prove B2B social media is not only here, it’s set to explode. Fact 1: B2B Companies Are Using Social Media. According to a 2010 survey by White Horse , 86% of B2B companies are investing in some form of social media.

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PWBlog Now Featured on B2B Marketing Zone

PWB Marketing Blog

PWBlog is now a member of B2B Marketing Zone , a site that brings together top bloggers and topics on B2B marketing in one place. The site launched in 2009 and has quickly become a one-stop-shop for B2B marketers looking for tips, trends, and advice aggregated from respected B2B bloggers from around the web. This is no easy feat. Google Analytics ?

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B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel?

PWB Marketing Blog

From the top B2B marketing metrics to the most effective demand generation tactics, MarketingSherpa put together a great infographic they shared at the B2B Summit 2011. MarketingSherpa’s B2B infographic was based on data from their 2012 B2B Marketing Benchmark Study to be released later this year. We’re not surprised.

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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

With those basics established, here are 10 ways for small (or really, almost any size) businesses to use social networks for marketing and PR. 1. What helps most, however, is having your content shared and passed along by others with high influence in your market space. Perform competitive and market research. Knowing what kinds of questions your prospective customers are asking, what problems they are trying to solve, and their opinions and observations about competitive firms can help you develop content that better meet market needs and set you apart from competitors. 8.

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Do you ever wonder why your B2B website isn’t getting more traffic? The fundamentals for optimizing a B2B site are essentially the same as a B2C site, though there are differences. Information needs are different for B2B buyers, so the type of content and how it’s optimized will be different for B2B. Now that’s quick! Blogs have both. Honestly, don’t worry about it.

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Secret to a Killer B2B Social Media Program

PWB Marketing Blog

Second, develop a content marketing strategy. The secret to a killer B2B social media program is to have a content marketing strategy that defines your company’s buyer personas and their buying process. If you’ve not thought this through it’s entirely likely you’re wasting a lot of marketing dollars. Valuable B2B content can include white papers, industry research, etc.

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Content Development for B2B Companies

Spin Sucks

Tom DelMonte , senior director of services marketing at SAP, asks, In the B2B space where purchases are done by committee and are in the millions of dollars/euros, what types of ‘content’ do you find works best when trying to engage socially? But content for B2B companies can no longer be ignored. It’s Facebook question of the week time (clap, clap, clap)!

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Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity SMM

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Mark Walsh reports on the expanded options for audience targeting introduced in LinkedIn ads early last year, how LinkedIn ads work, how the enhanced options help marketers, and how they are likely to be received by LinkedIn users. by Market My Career.

2011 B2B Marketing Trends

Webbiquity SMM

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers?

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Social CRM and Return on Marketing: Customer Life Cycle Value

Conversionation

No marketing activity is an island. Every business should be working on integrating all data platforms, silos, marketing channels and businesses processes right now in order to have a single customer view and 360 degrees social CRM approach. This does not mean you should only invest in CRM, integration, data and the most cost efficient forms of marketing (and business).

What B2B Marketers Learned in 2011 and What’s Next

Spin Sucks

Today’s guest post is written by  Ardath Albee. I was invited to join the panel of a roundtable over on Focus last week to share my thoughts on what B2B marketers learned in 2011 and make a few “bold” predictions about what’s coming at them in 2012. I was joined by Adam Needles , Michael Brenner and Craig Rosenberg. Five Things B2B Marketers Learned in 2011.

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Why Your B2B Social Media is Failing (And What to Do About It)

PWB Marketing Blog

Are your B2B social media efforts failing? We know the biggest reasons B2B social media efforts fail and what to do about it. Don’t write off Facebook because you don’t think it’s relevant to B2B. The fact is, 41% of B2B marketers are acquiring customers through Facebook. Do Social Media B2B the Right Way. Need some B2B social media inspiration?

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5 Simple SEO Tips To Optimize B2B Video

PWB Marketing Blog

While there are many video sharing sites, YouTube is by far the most popular, even for B2B. B2B companies like Kinaxis and Corning are doing a great job creating videos and promoting them online. B2B Internet Marketing B2B Social Media SEO Google Analytics Industrial Powerpoint VideoHave you heard about Universal Search? Create a Company YouTube Page.

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B2B Blogging Trends [white paper]

SocialFish

I’m honored to have been asked to provide some answers to the following questions for B2B Blogging Trends , a white paper produced by Tony Karrer and Tom Pick, the guys behind the great social media for business site  Social Media Informer : What do you see as key trends in B2B Blogging for 2011? If you’ve not started a blog yet, is 2011 the year to do so?

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Best New B2B Marketing Blogs – The Blog Tree (Infographic)

Webbiquity SMM

The best B2B marketing blogs are once again creatively presented by marketing automation provider Eloqua and JESS3 in this year’s Blog Tree. ” You can find the interactive PDF version of this very cool infographic here or in Joe’s post.It’s great to see some familiar names like Pam Moore The Marketing Nut , Mack Collier , Savvy B2B Marketing and B2B Bloggers on this year’s tree, as well as a lot of new blogs to check out. It’s gratifying to see that Webbiquity sprouted a leaf this time out.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity SMM

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. What common mistakes should marketers avoid? Facebook Skeptics.

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