Do you ever wonder why your B2B website isn’t getting more traffic? The fundamentals for optimizing a B2B site are essentially the same as a B2C site, though there are differences. Information needs are different for B2B buyers, so the type of content and how it’s optimized will be different for B2B. With that said, here are 22 SEO tips to optimize your online B2B presence: Participate in Social Media - SEOMoz released a study correlating data from over 10,000 keyword rankings and the factors that influence Google to highly rank a website. Now that’s quick! MORE >>

While there are many video sharing sites, YouTube is by far the most popular, even for B2B. B2B companies like Kinaxis and Corning are doing a great job creating videos and promoting them online. B2B Internet Marketing B2B Social Media SEO Google Analytics Industrial Powerpoint VideoHave you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. If your business puts video online, make sure it’s optimized for search engines. Create a Company YouTube Page. This does two things. MORE >>

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft. SAP plays inline videos. Takeaways. MORE >>

My fourth book, Social Marketing to the Business Customer ,  came out this week. While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. Co-author Eric Schwartzman and I wrote the book because we felt that B2B marketers were getting inadequate advice about how to apply social media constructs to their work. Invariably, someone stands up and asks, “What does this mean to me as a B2B marketer?&#. Read it! MORE >>

Are your B2B social media efforts failing? We know the biggest reasons B2B social media efforts fail and what to do about it. Don’t write off Facebook because you don’t think it’s relevant to B2B. The fact is, 41% of B2B marketers are acquiring customers through Facebook. The course of action taken should be measured with the same scrutiny as traditional marketing efforts. Do Social Media B2B the Right Way. Need some B2B social media inspiration? What common mistakes do you see B2B marketers make with social media? MORE >>