The Social Media Hat

NOVEMBER 13, 2023

Partnership Unpacked, Episode 47, with Franz-Josef Schrepf The post How To Build A B2B SaaS Agency Partner Program w/ Franz-Josef Schrepf appeared first on The Social Media Hat.

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The Social Media Hat

APRIL 2, 2023

Why being a B2B Influencer on Instagram is a good idea, and how to start! The post How to Become a B2B Instagram Influencer appeared first on The Social Media Hat.

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B2B Influencer Instagram How To 119

Jon Loomer

AUGUST 14, 2022

Given how stagnant Facebook ads targeting production has been the past couple of years, it’s nice to have some positive news about something added. Meta announced new B2B targeting options for your Facebook ads. Let’s discuss what these options are and how you might use them. How to Access Them. So… 1.

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Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

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Oktopost

JANUARY 23, 2023

Catharina Sartori Mensak takes the hot seat to reveal her playbook for putting the human back in B2B social. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary We all know B2B doesn’t need to be boring, but most organizations still aren’t getting it right. Love going Behind the Post?

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Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

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Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs.

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Oktopost

AUGUST 29, 2022

Dani Sayag goes Behind the Post to reveal the intricacies of building a B2B TikTok strategy. Need to build a B2B TikTok strategy from scratch? How marketers approach B2B social has drastically changed over the years, and our next guest Dani Sayag , Social Media Lead at Syte , has been through it all!

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B2B Strategy How To Social Media Management 129

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. What are the potential benefits, and how will they be measured?

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Social Media Tips Marketing HootSuite 267

Koka Sexton

JANUARY 5, 2023

Are you a business marketer looking to maximize your efforts? By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. It is important to be aware of the metrics that are key to understanding and improving your marketing initiatives.

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Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). How to Measure ROI in Social Media. We are here to drive revenue.

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Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. Optimize Your Company Page.

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B2B LinkedIn Marketing How To 88

Awario

APRIL 14, 2021

In this article, you will find the list of common B2B social media marketing mistakes that all marketers sometimes make. Check if you make these mistakes and learn how to fix them. If your social networks are not effective, you need to analyze your recent activities carefully.

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Buffer Social

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

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Social Media Strategies Summit

AUGUST 4, 2020

Social media is an essential component of the marketing strategy of your business. But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). Social media and B2B marketing are a better pair than many business people think.

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Social Media Strategies Summit

FEBRUARY 4, 2021

In today’s competitive commercial landscape, marketing professionals increasingly depend on digital channels for assistance. In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Today, the focus will be on Linkedin and how it can help B2B brands.

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Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Easy, but wrong — because with the right strategy, Facebook is a viable channel for B2B marketing. Are Facebook Ads Right for B2B? What Are Facebook Ads?

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B2B Facebook How To Campaign 118

Webbiquity SMM

JULY 2, 2019

Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. Even Mercedes Benz has pawed its way on board the cat marketing trend. So should your marketing include cats? B2B marketing can be tough, especially when so many campaigns look the same.

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Oktopost

MARCH 16, 2023

Want to hear more from renowned B2B marketing leaders? Episode Summary B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

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Oktopost

AUGUST 26, 2019

More than half of surveyed marketing professionals believe that videos provide the best return on investment of any media format available to them. Companies that market directly to consumers have quickly figured out that they have to reach their audience through video. So, why are B2B marketers lagging behind?

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Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. Video content on YouTube has become more essential to successful marketing campaigns than ever before. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. . Why Use YouTube for B2B Marketing?

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Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

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Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

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Oktopost

NOVEMBER 23, 2020

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. But once your content is out there, you can start figuring how well it’s working towards accomplishing your marketing goals. The trick is knowing what metrics to identify and how to measure them. Website Traffic.

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Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

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Oktopost

OCTOBER 9, 2022

Sarah Noel Block reveals where small B2B marketing teams are missing the mark and how to expand bandwidth without expanding budget. Almost every marketer has been in the position of doing the role of multiple people. Hot Topics: Where today’s B2B marketers are missing the mark. Episode Summary. Meet Sarah.

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Webbiquity SMM

JUNE 6, 2019

A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. They dismiss this photo-sharing platform as a tool to engage with their market simply because they believe their consumers, who all happen to be companies, corporations, and other businesses, aren’t on this particular social medium.

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Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Nine Benefits of Social Proof in Marketing.

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agora pulse

FEBRUARY 5, 2019

Move over, B2C—Facebook is quickly becoming a hugely profitable space for B2B marketers. A whopping 83% of B2B marketers are using social media as a marketing tactic. And 54% of them are reporting lead generation from using social media as a marketing tool. All that can be overwhelming.

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B2B Facebook Marketing How To 111

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). Which Channels Are Best for B2B Social Selling?

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Oktopost

JUNE 9, 2021

Over the years, B2B marketing has evolved significantly and continues to do so at such a rapid pace. Marketing automation for business has also become a thing, with experts providing customizable and powerful solutions, so marketing goals are easier to attain. ” How to Fix This B2B Marketing Blunder.

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Oktopost

NOVEMBER 4, 2020

Ever wonder why B2B social listening is considered a black hole in terms of ROI? On this podcast episode of Radically Transparent , I decided to catch up with Saif Ajani , CEO and co-founder of Keyhole , a social media listening and online monitoring solution to explore the amazing ways B2B marketers can approach social listening.

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Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. That audience could lead to a breakthrough in your marketing if they engage with you. Jump to Best B2B Podcasts.

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Ignite Social Media

JULY 6, 2022

91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. . If you want successful marketing campaigns, you must choose the best platforms to advertise your products. In fact, 80% of the total B2B leads come from LinkedIn.? .

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Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. Why it’s important.

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agora pulse

JANUARY 3, 2019

So why not join the 54% of B2B marketers using social as a powerful lead-gen tool? If you are in the B2B space and you aren’t targeting prospects on Facebook yet, there’s a real chance you are missing out on a massive chunk of leads. A lot of objectives are useless to B2B targeting campaigns.

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Oktopost

AUGUST 23, 2023

In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. Elizabeth shares how to nail a social media video, emphasizing the importance of hooking the audience in the first couple of seconds and always including captions.

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