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Link Love Monthly: Best of February 2011

SocialFish

Beyond Positioning: Establishing Authentic Optimal Distinctiveness (CV Harquail). unassociated 2011 is open for registration! Don’t speak French to me: A social media marketing lesson for associations (Ben Martin). How to Manage a Volunteer Led Blog that Rocks (Allyson Kapin). Why The PCMA Learning Lounge Worked (Jeff Hurt).

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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. The conversations are real, raw, and authentic, all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Brands 144
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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

Doug Conant is a veteran businessman who was president and CEO of the Campbell Soup Company until 2011. And she does it all while maintaining an authentic online presence. Perhaps the most significant overall takeaway is the importance of authenticity. Doug Conant (@DougConant) October 11, 2018. Conclusion.

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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. 38% of TikTok users said a brand feels authentic when teaching them something. with its funny, authentic videos that feature its staff, mascots, and trending audio tracks.

Questions 104
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40 Bloggers to Watch in 2011

ProBlogger

Welcome to the 2011 list of bloggers to watch. I’m a huge fan of her because she has an authentic blogging persona, despite her recent success. Blog lessons aside, I believe that How to Get a Grip should be required reading for everyone wanting to focus on the important stuff in 2011. Jordan Cooper. Blog | Twitter.

Blogger 55
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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. Be authentic. eBay generated $5 billion in mobile sales in 2011 via mobile apps and smartphones. Be sincere.

Trends 279
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How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

When her show ended in 2011, it was obvious she wasn’t going anywhere. For years, Oprah Winfrey was referred to as “The Queen of Talk Shows”. Fast-forward to today, she’s now known as “The Queen of all Media”, with OWN extending beyond television to multiple digital channels. Super Soul Sunday.