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How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

When her show ended in 2011, it was obvious she wasn’t going anywhere. Specifically, would women of color be interested in a dedicated social community? To solve for this need, OWN recently launched The Know: An OWN Community. The Know: An OWN Community. Super Soul Sunday. The topics that matter to them.

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Link Love Monthly: Best of February 2011

SocialFish

Background of the Corporate Social Strategist: Educated, with a Focus on Communications and Marketing (Jeremiah Owyang). Creating Community on a Facebook Page (Debra Askanase). Beyond Positioning: Establishing Authentic Optimal Distinctiveness (CV Harquail). unassociated 2011 is open for registration! Olivier Blanchard).

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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

And for another, the business community seems to like it too. Doug Conant is a veteran businessman who was president and CEO of the Campbell Soup Company until 2011. And she does it all while maintaining an authentic online presence. Perhaps the most significant overall takeaway is the importance of authenticity.

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An Introduction to Vertical Social Networks

Buffer Social

The increasing adoption of vertical networks and popular social networks’ efforts to replicate them (Twitter’s Communities and Super Followers features come to mind) show that audiences are increasingly looking for community online. The key is to be genuine and authentic to build trust with potential customers.

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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. 38% of TikTok users said a brand feels authentic when teaching them something. with its funny, authentic videos that feature its staff, mascots, and trending audio tracks.

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40 Bloggers to Watch in 2011

ProBlogger

Welcome to the 2011 list of bloggers to watch. Based on many conversations over coffee, fries, and ice-cream, I was able to ascertain that the following people will have a lot to contribute to the wider blogging community. I’m a huge fan of her because she has an authentic blogging persona, despite her recent success.

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On 9/11, 3/11 and Non-Traditional Communication In The Wake of Disaster

Waxing UnLyrical

What was so riveting about this event was how much it taught me about community, survival, and the communication thereof. It was one of the areas hit particularly hard after the catastrophic March 2011 earthquake and resultant tsunami (“3/11,” as the Japanese refer to it). Communicating without words. Background.

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