Convince & Convert

FEBRUARY 1, 2011

We talked about the convergence of search and social media, and how content marketing is bridging both areas. We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see below for short summary). Trends to Watch in 2011. Traditional marketing creates demand.

Trends 125

Trends scribd Skills Training 125

Sherrilynne Starkie

OCTOBER 25, 2012

The findings are based on a two-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program. It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions.

Study 377

Study Social Media Wikipedia ROI 377

Kikolani

DECEMBER 27, 2011

As 2011 comes to an end, I thought I would share my 10 favorite list posts for anyone ready to learn more about analytics, conversions, email marketing, engagement, link building, keyword research, social media, starting their own business, usability testing, and WordPress. What were your favorite list posts in 2011?

Resources 166

Resources Domain Name WordPress Marketing 166

Proactive Report

DECEMBER 15, 2010

Companies need to listen carefully to their employees and their market. Corporate firewalls have kept smart employees in and smart markets out. PR’s Biggest Challenge in 2011 is to extract social media intelligence from the fire hose of data in the online conversations. But the result will be a new kind of conversation.

Social Graph 99

Social Graph Skills Flickr Data 99

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

Influencer 145

Influencer Trends Marketing Guidelines 145

The Realtime Report

OCTOBER 26, 2012

The Space Shuttle Discovery lifts off from Kennedy Space Center in 2011. Businesses have always understood that word-of-mouth marketing is one of the most powerful ways to shape opinions and drive awareness, preference and sales. “Influencer marketing” is simply the new, fancy way to describe word-of-mouth.

Influencer 185

Influencer Marketing Upcoming Analysis 185

Small Business Mavericks

MAY 9, 2011

Why Quora Is The New Twitter » What’s An Internet Marketing Strategy Consist Of? If you’re new to Internet marketing and you’re not sure what an IM package might consist of, relax. Strategic Internet marketing takes time. Therefore, it’s important to know your market.

Small Business 150

Small Business Strategy Case Study Press Release 150

SocMed Sean

DECEMBER 1, 2018

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. 5) Organic Content Analysis Tools like SEMRush, Moz, Ahrefs, or Screaming Frog. 5) Organic Content Analysis Tools like SEMRush, Moz, Ahrefs, or Screaming Frog.

Blogger 266

Blogger Company Social Media Curata 266

Bill Hartzer

MAY 13, 2011

(NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the U.S. Google Sites led the explicit core search market in April with 65.4 explicit core search market in April with 65.4 percent market share, followed by Yahoo! search marketplace. Sites with 15.9

comScore 101

comScore Engineering Yahoo Microsoft 101

Kikolani

OCTOBER 15, 2012

One of the best ways to interest readers in your blog is by using video, and specifically video marketing. Why will video and video marketing make a difference to your blog? Distilled has created a thorough video marketing guide that will help you rock video marketing whether you’re a video veteran or a newbie.

Video 119

Video Marketing Embedding Engineering 119

Viper Chill

JUNE 27, 2013

To make this more accurate (and to make it easier on myself) I’ve sourced all of the information used in my analysis below directly from BuySellAds. For my analysis I gathered the following statistics: Impressions : Different ad units have different impression counts. Domain Age: January 2011. Impressions: 2,820,000.

Analysis 84

Analysis Advertising Sites Automotive 84

Buzz Marketing for Technology

OCTOBER 26, 2011

There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” It is as if marketers are chasing down a unicorn that exists only in their imaginations. Yet, there is an answer.

Data 194

Data Social Media ROI Survey 194

Small Business Mavericks

MAY 8, 2011

One of the things that you’ll hear often among professional Internet marketers and SEOs is that you should blog every day. For everything you do in your business, there is a cost-benefit analysis. However often you blog, you should have a blog that markets your business well. » Do You HAVE To Blog Every Day?

Small Business 170

Small Business Case Study Press Release Adwords 170

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. What kinds of analysis or data do you use to integrate community cool while holding the deluge of codswallop at bay?

Communities 239

Communities Case Study Patterns Study 239

Waxing UnLyrical

DECEMBER 20, 2011

Without the input of communicators and marketers far and wide I fear Christmas may be doomed. Christmas Communication Plan 2011. Our analysis also revealed that in 2010 the movie “Inception” staring Leonardo DiCaprio surpassed jarrers’ enthusiasm for Christmas. Research and Analysis. Need/Opportunity.

Analysis 165

Analysis Overview Flickr iPhone 165

Mindjumpers

FEBRUARY 2, 2011

She holds a BA in Marketing and Management Communication from Aarhus School of Business – Aarhus University and plans to continue with her studies in the fall 2011. Loa supports the copywriters with target group and culture research and analysis. Loa Tejmers Research and Analyst Assistant.

Nielsen 231

Nielsen Project Study Engineering 231

Waxing UnLyrical

AUGUST 17, 2015

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! Q&A with Google’s Avinash Kaushik: Marketing without shouting. Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Consultant 100

Consultant Analytics Flickr Metrics 100

Net-Savvy Executive

APRIL 15, 2014

Today''s announcement that Twitter is buying Gnip raises big questions about the market for social media data. Twitter has bought other companies in the social media analysis space— BackType (2011), Bluefin Labs (2013), Trendrr (2013)—but Gnip is a bigger deal. Get the latest industry news at Social Media Analysis.

Trendrr 81

Trendrr Data Twitter Analysis 81

Bill Hartzer

MAY 17, 2011

comScore has released the results from a study of the search engine market in Latin America. billion queries in March 2011. According to comScore, “Analysis of the top search destinations in Latin America revealed that Google Sites captured the majority of the search market in Latin America with 90.5 More than 16.7

comScore 130

comScore Google StumbleUpon Microsoft 130

Hootsuite

OCTOBER 27, 2020

Marketers may be missing out on some of today’s biggest digital opportunities. You’ll find the complete October Statshot report in the SlideShare embed below ( click here if that’s not working for you), but read on below for my in-depth analysis of this quarter’s key stories. A clear ‘age gap’ defines digital use in the workplace.

Report 145

Report Social Media Yahoo Analysis 145

Akamai Marketing

OCTOBER 21, 2011

from Word of Mouth, PR and advertising models and most importantly, we can approach measuring social media in the same exact way we measure other marketing programs – by tying them to business goals and using Key Performance Indicators (KPI’s). But I DO believe we can borrow established methodology (why reinvent ALL the wheels?)

Social Media 166

Social Media Klout ROI Vimeo 166

Waxing UnLyrical

DECEMBER 13, 2011

The final #measurePR chat of 2011 will take place on Tuesday, Dec. Jen Zingsheim is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals. 20, from 12-1 ET. Don’t miss it!

Communities 169

Communities Klout Trends Analytics 169

Convince & Convert

AUGUST 4, 2015

But it’s not just me saying it, as I am thrilled to announce right here at Convince & Convert that our Social Pros Podcast won the 2015 Content Marketing Award for best podcast! Jay Today (a Content Marketing Awards finalist for best short-form video series). Listen to the show on iTunes or Stitcher ). Content Pros.

Social Media 60

Social Media Marketing Badge Hosting 60

Idaconcpts

DECEMBER 16, 2010

Small wonder, it turns out, that projections forecast internet advertising will outstrip print advertising for the first time ever in 2011. Borrell Associates is “forecasting a moderate increase in overall ad spending for 2011, but continued strong growth for online advertising, including mobile.”.

Survey 132

Survey Technorati StumbleUpon Digg 132

Akamai Marketing

FEBRUARY 8, 2011

There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events. Share and Enjoy: Tags: analytics , engagement 2 Comments Melanie Baker Posted February 8, 2011 at 2:59 PM Hi Tara, Thanks for the overview. What do you use to track post engagement?

Postrank 134

Postrank Analytics Tools Klout 134

Webbiquity SMM

JANUARY 24, 2011

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. Social Media Monitoring Tools. Wildfire Social Media Monitor.

Tools 206

Tools Social Media Lithium Sysomos 206

Net-Savvy Executive

NOVEMBER 3, 2011

Today, I'm sharing the database that I've been using to track them: Companies in Social Media Analysis. A description of the company and its social media analysis products and services, provided by the company itself. A description of the company and its social media analysis products and services, provided by the company itself.

Directory 89

Directory Analysis Widget Journal 89

Techipedia: Tamar Weinberg

AUGUST 17, 2011

Twitter activity around flooding in NYC on August 15th, 2011 showing peak responses at noon and 5 PM. Perspective is so important in determining true influence, and there is no platform on that market today that can even partially account for the differences in strategic location and context to make influence mapping something to bank on.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Pam Moore

JANUARY 25, 2016

What started out as a “test of the podcast waters” transformed into an amazing media and revenue channel for our agency, Marketing Nutz. Understanding where you fit in the market and the unique value your brand offers. Supporting Resources: Audience Analysis Worksheet. Aligning your passion with your why. SoundCloud.

Social Networking 106

Social Networking ROI Analysis Brands 106

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design. Embrace Math.

Marketing 124

Marketing Social CRM Conference Social Media 124

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. The digital marketing arena has given rise to an unprecedented number of options available to consumers. As an integral part of your marketing strategy, this helps to: Analyze performance.

Engagement 90

Engagement How To Metrics Loyalty 90

Bare Feet Studios

JANUARY 25, 2011

There is no “one size fits all&# solution, however by examining the possibilities, combined with your own market knowledge and company culture, you can put things into focus. It’s one more line item of market research that will inform the cost-benefit analysis of developing your own app.

Social Media 52

Social Media Smart Phone Trends Policies 52

Convince & Convert

OCTOBER 16, 2013

But I’m a marketer at heart. The third, The Flinch , has consistently remained one of the top read Kindle books since it was published in 2011. Extreme Testing: What Breather.com is Doing with 430,000+ Daily Data Points is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Data 137

Data Startup Hotels Analysis 137

SocialFish

DECEMBER 3, 2010

To succeed in social media, set aside your marketing plan {Grow}. The Big(ger) Marketing Shift (Mitch Joel). Industry Reference: The Social Business Stack for 2011 (Jeremiah Owyang). Everybody’s Doing It: How Marketers Are Utilizing Social Media In 2010 (Flowtown Blog). The Problem with Influence (Danny Brown).

Postrank 168

Postrank Curation Foursquare Case Study 168

Proactive Report

JUNE 2, 2014

In fact, back in 2011 Pew Research stated that search was the one factor that had most influenced the news in the past decade. Barry Schwartz, founder of SERoundtable.com and news editor at SearchEngineLand.com did an analysis of how Panda 4.0 Why is this of interest to the PR profession? has affected press release sites.

Press Release 98

Press Release SEO News Google 98

Techipedia: Tamar Weinberg

MARCH 27, 2012

Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. Social media can indeed provide a time- and cost-effective way to conduct market research. But it’s rare to see such fan love on Facebook and Twitter. Why is that? Another nice perk of being kind! Give Props for Giving Props.

Social Media 186

Social Media Real Estate Survey Eventful 186

Convince & Convert

OCTOBER 23, 2011

One of my favorite findings from the research (which analyzed more than 250,000 social media messages sent via the Argyle Social platform in 2011), is that despite what you may have heard, for B2B companies it really doesn’t matter what day you send your tweets.

B2B 117

B2B Patterns Statistics Analysis 117