The Effect of Gamification on Marketing
Small Business Mavericks
JULY 22, 2014
It really is a made-up word, in fact — somewhere around 2002 a guy named Nick Pelling came up with the term to describe what his job involved. One non-marketing example is turning on your favorite music while you clean the kitchen. Gamification sounds like a made-up word, doesn’t it? What a difference some good music makes!
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