Buzz Marketing for Technology

JANUARY 25, 2012

For years I have kept tabs on the Edelman Trust barometer report , which comes out every January in Davos. And this year was no exception. After last year I figured this years report could make an excellent gauge of the economy worldwide! Simply put the report states: Trust is down in every industry and every country across the board by an average of 6%.

Microblogging 187

Microblogging Trends Forums Apple 187

Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers. What’s the point of the storefront? Facebook fan pages are much the same thing. But only 0.2 to 2 percent of fans go back to a page. Why? Because there is nothing going on that interests them.

Brands 275

Brands Repository Analysis Sentiment 275

Buzz Marketing for Technology

MAY 25, 2011

I really don’t get it. I recently saw an article from MarketingSherpa that said 62% of CMO’s believe that social media marketing will pay off … eventually! That’s 6 out of every 10 CMOs. All I can say is what are you reading and where are you hiding yourself? In my mind this is the reason why the CMO tenure is a tender 22 months because they aren’t able to find a way to deliver meaningful results.

ROI 238

ROI Social Media Conference System 238

Buzz Marketing for Technology

MAY 18, 2011

Few marketers today have the luxury of being about to combine all forms of media under one umbrella. It takes a certain size company to be able to take one individual and let them control all forms of media. If your company is too big then you get owners of each media and the silos they create – minimizing your chance to optimize across them all. If your firm is too small then the paid media budget is meaningless and you’re really just maximizing your earned and owned media mostly.

Focus Group 254

Focus Group Buy Price Advertising 254

Buzz Marketing for Technology

MARCH 16, 2011

We used to learn about who our audience was by putting cookies on our website and waiting for traffic to come so we could learn more about our visitors. For example, before people visited our site, perhaps they visited espn.com. So we potentially have a large sports audience as a segment of our brand, right? The search process has become broken because the data landscape has become more fragmented and complex.

Paid Search 232

Paid Search Social Media How To Sports 232

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011.

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

SEPTEMBER 22, 2010

I have been an avid iPhone user almost since the day it came out. I just had to have one and it killed me that it took a week to get one when it first hit the market. I love everything about the iPhone except the fact that it has been hard to actually use it as a phone! To make matters worse it is almost impossible to use in my home but that is a network issue rather than an iPhone issue.

iPhone 258

iPhone Reputation B2B Social Networking 258

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. Seems as if more B2B Marketers are engaged in Social Media then B2C marketers (actually data point from the article – 81 % of B2B companies have accounts on social media sites compared to 67% of B2C) which leads me to think Social Media has gone mainstream in B2B.

B2B 246

B2B Social Media Marketing StumbleUpon 246

Buzz Marketing for Technology

MAY 19, 2010

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place! Certainly there are tools out there to help you measure your efforts in social media but sometimes it’s not the tool’s fault it’s the business case.

ROI 198

ROI Microblogging StumbleUpon Digg 198

Buzz Marketing for Technology

APRIL 8, 2010

Let’s face it at this point social media has gone mainstream. Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Your customers can seamlessly move from web to social to call center to your front door. But do you treat them the same in each channel? Do the owners of each channel interact with each other?

B2B 235

B2B StumbleUpon Digg Reputation 235

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Lead nurturing starts by taking many touch points and pulling them all together into one spot so you can see patterns of activity across your customer base and get a true profile of what they are doing.

Platform 224

Platform Facebook CPM CPC 224

Buzz Marketing for Technology

APRIL 1, 2010

In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Which was an interesting statistic no doubt for many of us in business today. But for me – the real story was buried on page 7 of the report (see graphic) which talks about the number of times your message needs to hit target in order for it to resonate!

B2B 252

B2B Content Press Release Marketing 252

Buzz Marketing for Technology

DECEMBER 7, 2009

CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward. Let me explain… 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward.

Web 2.0 109

Web 2.0 Policies Collaboration Social Networking 109

Buzz Marketing for Technology

DECEMBER 2, 2009

It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. And further - that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates. Given the pervasive nature of the Internet I think the balance of power has shifted toward the customer or prospect indefinitely – which means we will be in a period of Inbound Marke

Hubspot 109

Hubspot B2B Cost System 109

Buzz Marketing for Technology

NOVEMBER 30, 2009

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO's should be looking for in an Agency. Here is his take. 1) What do you think is the one most important factor when choosing an agency? Romi: The single most important factor is the agency’s internal organizational principle.

Social Media 100

Social Media Microsoft Consultant Groups 100

Buzz Marketing for Technology

OCTOBER 15, 2009

Many agencies today are offering Social Media services (if they aren’t they need to). But for many of them it is often hard to architect the strategy since so much of the knowledge of ‘who to go to’ for ‘what type of Social Media conversation’ is very internal knowledge. A good Social Media strategy starts with looking at what Conversations you want to engage in, what Objectives you have for engaging in those conversations, what Strategy you will have to fulfill on those objectives and finally w

Strategy 109

Strategy Conversation Social Media Organization 109

Buzz Marketing for Technology

OCTOBER 6, 2009

1) Why do you think it so hard for marketers to tune into what is effective at the sales level? Marketing is “passive selling”. I think the problem is execution and rests in two places. The first is with corporate structure. Companies can do a better job at integrating the two functions. Marketing and Sales need to be tightly integrated with the same incentive and management plans.

Web 2.0 124

Web 2.0 Influencer Campaign Strategy 124

Buzz Marketing for Technology

JUNE 8, 2009

The short answer is – YES! In a recent article in the NY Times called Tweeting Your Way to a Job. They talk a lot about people who have found a new job Tweeting for an employer. Social Media roles are opening up in many firms and the Twitterati that have a combination of public relations, analyst relations and even customer relations are snapping them up.

Social Graph 113

Social Graph Twitter LinkedIn Social Media 113

Buzz Marketing for Technology

APRIL 21, 2009

I am sorry I haven't updated my blog in a while - with my new job and writing the book on weekends - spare time has been even more at a premium! But this weekend while writing a chapter of Facebook Marketing for Dummies I was very impressed by the Marketplace on Facebook. The old marketplace was a owned and operated by Facebook but the new one is a much more elegant platform by oodle which opens it up to over 200 local and national sites affiliated with oodle.

Facebook 100

Facebook List Sites Types 100

Buzz Marketing for Technology

APRIL 9, 2009

In a world of changing business practices and uncertain futures, Me 2.0 offers practical and proven advice about personal branding from an authority on the matter. In the first book about personal branding written for the millennial generation by a millennial, Dan Schawbel bridges the gap between the current business climate and the progressive best practices of the future.

Handbook 100

Handbook Case Study Study Brands 100

Buzz Marketing for Technology

APRIL 7, 2009

I am officially up and running now in my 6th week here at Avaya and loving my new role. And what has been really interesting for me to see was the difference between organizations when it comes to things like social media. One of the things I was pleasantly surprised to find in the first few days was that Avaya has their own Yammer account within their firewall.

Yammer 160

Yammer Social Media ROI Social Networking 160

Buzz Marketing for Technology

SEPTEMBER 29, 2008

December 10, 2007. Six Steps to a Remarkably Powerful, Personal Network. ME Liz Strauss wrote this at 11:30 am. It’s NOT Who You Know. My recent trip to the UK has me thinking about networking. I’ve never really liked the term, it makes pictures of strangers and stress in my head. So I think in terms of meeting people instead. We live and interact with people.

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240

Buzz Marketing for Technology

SEPTEMBER 24, 2008

Ning. Search. Work Literacy. Web 2.0 for Learning Professionals. Main My Page Members Forum Videos Photos Groups Events. GETTING STARTED. Welcome to Work Literacys Web 2.0 for Learning Professionals. Heres how you can get started in this course. 1. Sign up and create your profile. 2. Introduce yourself to the rest of the community. 3. Check out the weekly activities by clicking on one of the links to activities in the box to the right.

Web 2.0 206

Web 2.0 Badge Social Bookmarking Forums 206

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Slideshare.net (beta). Home. Browse. My Slidespace. Upload. Community. Tags. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Post to Twitter. Post: New Communication Tech and Work Literacy Presentation. From: vyonkers , 4 days ago. New Communication Tech and Work Literacy Presentation View SlideShare presentation or Upload your own.

Viddler 100

Viddler Automotive Skills Real Estate 100

Buzz Marketing for Technology

SEPTEMBER 15, 2008

Sign Up. QuickList ( 0 ). Help. Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Education Today and Tomorrow. Rate: 182 ratings Sign in to rate. Views: 171,510. Share. Favorite. Playlists. Flag. MySpace. Facebook.

Education 280

Education YouTube Remix Handbook 280

Buzz Marketing for Technology

SEPTEMBER 11, 2008

How to Train Multitaskers? By Tom Brigham. A friend recently described to me how his 12-year old son did his homework, and I admit I was a little shocked by how much times have changed. The boy would type frantically on his computer with his iPod blaring, constantly shooting IMs to friends, while periodically being interrupted by beeping text messages from his cell phone.

Wiki 100

Wiki Template Templates MySpace 100

Buzz Marketing for Technology

AUGUST 5, 2008

skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Tuesday, August 5, 2008. Formulating the new work literacy framework. Tony and Michelles comment on my blog about "simplifying" a framework to make it accessible reminded me of the comments members of a group of researchers I belong to are always saying about my models/frameworks: They are very complex.

Skills 100

Skills Web 2.0 Knowledge Base Community building 100

Buzz Marketing for Technology

AUGUST 4, 2008

Already a member? Sign In. News. About. Support. FAQ. Feedback. Visual Thinking Evolution. Loading. New Skills for Knowledge Workers Map View. Terms and Conditions | Privacy Policy. The Crew | Contact. All content Copyright 2007, WiseMapping Corporation.

Skills 157

Skills FAQ Policies Privacy 157

Buzz Marketing for Technology

AUGUST 4, 2008

skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Monday, August 4, 2008. A new framework: Part II. As I have been thinking through the framework I mapped out in yesterdays post, I began to think of how this might be used (see the questions I asked at the end of the post). It has been my contention that workers at different times in their career may have different needs in terms of work literacy.

Web 2.0 100

Web 2.0 Skills Diagrams Wiki 100

Buzz Marketing for Technology

AUGUST 4, 2008

skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Sunday, August 3, 2008. New Skills for Knowledge Workers. On the work literacy blog, Tony Karrer posted a framework, that I was not really satisfied with. I thought it was too simplistic, too "cookbook" like with a follow the checklist type mentality.

Skills 100

Skills Web 2.0 Wiki Collaboration 100

Buzz Marketing for Technology

AUGUST 3, 2008

Doing Good Things Well. Front Page. About. ← Addressing Communication Escalation. Docuticker - I’m A Little Obsessed → Librarian Tip for Nonprofits: 90-Second YouTube. July 30, 2008 · No Comments. I was reading the May 2008 issue of American Libraries and the Internet Librarian column by Joseph Janes jumped out at me with the potential to be immediately useful to me at work (which is not in a library).

YouTube 100

YouTube Tips Web 2.0 Library 100

Buzz Marketing for Technology

AUGUST 1, 2008

100

100

Buzz Marketing for Technology

AUGUST 1, 2008

Welcome, Guest. L ogin. R egister. Username: Password: (?). Remember Me. Search. Clearspace. Online Communities Build, manage and measure your community successfully. Internal Collaboration Discover best practices in leveraging enterprise social software. Clearstep is a gathering place for Online Community and Internal Collaboration practitioners to interact, share best practices, and gain access to a much wider range of perspectives on common community and collaboration issues.

Jive 100

Jive Communities Collaboration Policies 100

Buzz Marketing for Technology

JULY 31, 2008

Collaborative Thinking. Perceptions on collaboration and social software by Mike Gotta. See how were connected. July 2008. Sun. Mon. Tue. Wed. Thu. Fri. Sat. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. Categories. Attention Management. blogging. BurtonGroupCatalyst07. BurtonGroupCatalyst08.

Organization 100

Organization Sharepoint Microsoft Geotagging 100

Buzz Marketing for Technology

JULY 29, 2008

Project 100

Project 100

Buzz Marketing for Technology

JULY 28, 2008

About |. Contributors |. Contact us. Managing in the Virtual or Network(ed) Organization by Jon Husband. July 27, 2008 at 9:05 pm. · Filed under Collaboration , Communities , Distributed Work , Enterprise 2.0 , Talent Management. During my blogging over the past four years I have pointed several times previous to an article in The Economist from January 2006 titled The New Organization ( The way people work has changed dramatically, but the way their companies are organised lags far behind.

Organization 100

Organization Review Web 2.0 Tools 100

Buzz Marketing for Technology

JULY 27, 2008

Cognitive Flexibilty Theory, Hypertext, and the Post-Gutenberg Mind: Rand Spiros Home Page. This is my new home page and the main site for Cognitive Flexibility Theory. Youll find many of my papers here, as well as my column in Educational Technology, entitled "The New Gutenberg Revolution: Radical New Learning, Thinking, Teaching, and Training with Technologyâ?

Wikipedia 184

Wikipedia Education Syndication Patterns 184