SocialFish

APRIL 6, 2011

Who owns Social CRM? Making member management social takes teamwork. We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. Community management.

Social CRM 192

Social CRM Collaboration Curation Newsletter 192

Dave Fleet

APRIL 12, 2011

That’s why I was really interested to see a note from Shashi Bellamkonda on the Social CRM Pioneers group , pointing to some interesting research by Microsoft and Psychster on the effect of companies acknowledging issues via Twitter on the actions and perceptions of customers.

Social CRM 379

Social CRM Cost Microsoft Issues 379

SocialFish

APRIL 11, 2011

We have more modules planned for April, including one on monitoring, and another on creating a 6-week social media work plan. And SocialFish is teaming up with CommPartners to host the first ever Think Tank webinar on Wednesday, May 4 at 2pm eastern ! Here are the details: Selling Social CRM inside your organization.

Social CRM 186

Social CRM Module Policies ROI 186

SocialFish

APRIL 5, 2011

We draft a roadmap that defines social media work in a way that is tied to the organization’s strategy, and then we help work through setting up appropriate training, processes, and working teams to execute the roadmap. We worked with Avectra to publish a white paper on Social CRM for Associations.

Review 150

Review Social CRM Module Consultant 150

Convince & Convert

JULY 29, 2012

” white paper. This is one of my favorite examples of self-contained social media ROI , from the fast casual chain California Tortilla. Even The Social Media ROI Cookbook includes little discussion into social’s critical role in loyalty and retention.

ROI 140

ROI Social Media Social CRM Survey 140

Convince & Convert

JUNE 10, 2012

But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data. Instead, the software titans bought the ability to combine social behavior with their existing database and CRM suites to create a true end-to-end social CRM solution. The New Social CRM Big Three.

Social CRM 128

Social CRM Hubspot HootSuite API 128

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Comment away!

Consultant 123

Consultant Metrics Social Media Social CRM 123