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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. e-Commerce.

Industry 231
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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

He says, “The use of Twitter was mainly for the brevity and ability to drive traffic to our blog and booking site rogersmith.com. Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ Accelerated by MaxCDN Content Delivery Network.

Hotels 245
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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

get Twitter mentions of your brand via RSS or email) or use a service like Backtype (backtype.com) to see comments across blogs and other social media sites (such as FriendFeed). Subscribe to service-specific alerts (e.g. Accelerated by MaxCDN Content Delivery Network.

Brands 139
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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Online retailer Newegg isn’t afraid and proudly displays its Facebook reviews for all to see. Be Creative Facebook confines you to its site and its feature set, but clearly we can see that they do have a pretty rich feature offering. Why not solicit reviews from your community to see what they think about you?

Facebook 279
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Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

Sometimes they might respond with a “thanks but no thanks&# response that shows that they at least put effort into considering a fit on their site. Their goal is to send press pitches, not to buy ads on your site. Reply Julia March 5, 2010 at 1:57 pm Tamar, I just found your site and love it. That’s just fine.

Blogger 177
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How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

It gives me easy access to their other sites. Reply Analisa December 1, 2009 at 9:24 pm @Justin My boss added that contact form and he says that he used fbml & a form-handling script hosted on our [link] home site. Reply Jesse Stay December 1, 2009 at 2:15 pm Thanks for the opportunity to share, Tamar.

Facebook 279