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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Your reputation is so important online because both bad and good news spread quite quickly. You may also want to isolate any clicks through to your web site and leads generated. Historical Analysis. Sales Leads.

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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

get Twitter mentions of your brand via RSS or email) or use a service like Backtype (backtype.com) to see comments across blogs and other social media sites (such as FriendFeed). Subscribe to service-specific alerts (e.g.

Brands 139
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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Once connected, he looked at their friends and followers to see if there was an opportunity to branch out and make new friends. He says, “The use of Twitter was mainly for the brevity and ability to drive traffic to our blog and booking site rogersmith.com.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Online retailer Newegg isn’t afraid and proudly displays its Facebook reviews for all to see. Be Creative Facebook confines you to its site and its feature set, but clearly we can see that they do have a pretty rich feature offering. Why not solicit reviews from your community to see what they think about you?

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How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

Here’s what they told me: Craig Newmark Craig Newmark is the San Francisco-based founder of the nearly 15-year-old extremely successful classifieds site Craigslist. My eyes glaze over at the site of industry jargon. But I also have my e-mail addresses public and cell phone number on the Web site. Do be direct.

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How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

Reply Donna Ryan December 1, 2009 at 1:09 pm I would have to say that my favorite Facebook fanpage that uses Static FBML is The Social Blade Fanpage. It gives me easy access to their other sites. Reply Jesse Stay December 1, 2009 at 2:15 pm Thanks for the opportunity to share, Tamar. How did you make the contact form on your fan page?

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